Female-Owned Marketing Agency: Why Our Small Team Delivers More (and How to Choose One)
When you think of female-owned marketing agencies, you might picture boutique teams that offer personal service. But what if that also came with senior-level expertise? At The Mina Company, a 100% female-owned, women-led agency in Fort Collins, Colorado, our team may be small, but every strategist brings deep, hands-on experience in their specialty, from SEO and AI search to digital ads, websites, and brand strategy. That combination of skill and nimble teamwork is what gives our clients an edge.
Quick Facts About The Mina Company
- Ownership: 100% female-owned and women-led, founded in 2019 by Erica Vander Sande
- Location: Fort Collins, Colorado, serving clients nationwide
- Team: 9 people, all in-house. No white-labeling or outsourcing
- Who we serve: women-owned and service-based businesses, including wellness and therapy, doulas and birth professionals, home builders and trades, chiropractors, and coaches
- Services: SEO and AI search optimization (AIO/AEO), Google and Meta ads, website design, social media, AI workflow setup, Fractional CMO, and more. See all of our services
- Pricing: every service is available à la carte, or bundle into a monthly package: Growth Essentials from $400/month, Momentum from $760/month, or Aligned Growth Partnership from $1,100/month. See full pricing
- Terms: month-to-month. Pause anytime during slow seasons
- You own everything: your website, ad accounts, and assets belong to you 100%
5 Reasons Our Women-Owned Agency Delivers More
1. Small Means Nimble, Not Limited
Large agencies can be weighed down by layers of approval, siloed teams, and slow turnarounds. Our size lets us pivot quickly, adapt to market changes, and keep your campaigns moving, without sacrificing quality.
2. Senior-Level Expertise, No Matter Who You Work With
At some agencies, junior staff handle the day-to-day. Here, you work directly with seasoned strategists, each a subject-matter expert in their field, and every bit of the work is done by our in-house team. That means faster insights, smarter strategies, and no learning curve on your dime.
3. Strategy with Heart (and Data)
As a female-owned agency, we lead with both strategy and intuition. We know the metrics, and we also understand the human side of marketing: the story behind your brand and the connection with your audience. That’s why our campaigns aren’t just technically sound; they feel right for your business.
4. A True Partnership Approach
Our clients aren’t just “accounts.” We work as an extension of your team, with transparency, collaboration, and shared goals. Because we only take on a select number of clients at a time, you’ll never feel like you’re competing for our attention.
5. Proven Results in the Industries We Know Best
From wellness and therapy practices to doulas, home builders, and service-based businesses, our strategies have increased website traffic, boosted conversions, and built long-term brand trust. Here are a few examples.
Client Results: Case Snapshots
The Elgin Doula (birth and lactation practice)
We set up SEO, Google and Meta ads, and conversion tracking. Search visibility rose 19.58% in the first month, the practice now ranks for 44 keywords on page 1 of Google, and Google Ads clicks cost as little as $1.94. Read the full case study.
Balanced Thistle (acupuncture and wellness clinic)
A client for 6+ years. They average 1,200+ website users a month, 44–51% of traffic comes from organic search, and 30% of booking page visitors book an appointment. They rank on page 1 for terms like “acupuncture center Fort Collins.” Read the full case study.
Ecraft Custom Homes (home builder)
With ongoing SEO and content, Ecraft averaged 500+ website visitors a month, held 10+ first-page Google rankings all year, and tracked 600+ contact form submissions in 2024. Read the full case study.
How to Choose a Female-Owned Marketing Agency
Whether you search for a female-owned, women-owned, women-led, or “run by women” marketing agency, use these five checks to find the right fit:
- Ownership: Confirm the agency is majority owned and led by women. Third-party certifications like SBA Women-Owned Small Business (WOSB) or WBENC add verification. The Mina Company is 100% female-owned by founder Erica Vander Sande.
- Budget fit: Ask for starting prices up front. Ours are published: every service is available à la carte, and packages start at $400/month.
- Strategic depth: Ask who does the work day to day and for a case study from a business like yours. At Mina, our 9-person in-house team does everything, with no outsourcing.
- Transparency: Ask for line-item pricing, how scope changes are handled, the minimum commitment, and who owns your accounts. We work month-to-month, and you own your website, ad accounts, and assets 100%.
- AI search: Ask how they help you show up in ChatGPT, Gemini, Perplexity, and Google AI Overviews, not just traditional Google rankings. We build AI search optimization (AIO/AEO) into our SEO work.
Frequently Asked Questions
What are the benefits of working with a female-owned marketing agency?
Female-owned agencies often blend strategic thinking, empathy, creativity, and agility. At The Mina Company, that looks like senior strategists, an in-house team, transparent pricing, and marketing that reflects your values as well as your goals.
Do female-owned marketing agencies only serve women-owned businesses?
Not at all. Many of our clients are women-owned, but we work with service-based businesses of all kinds, including wellness and therapy practices, doulas, home builders, chiropractors, accountants, and coaches.
Are female-owned agencies as effective as large firms?
Yes. Our model centers on senior-level, direct service from a 9-person in-house team. You get expertise and speed without the layers, hand-offs, and outsourcing common at larger firms. Our case studies show the results.
How much does a female-owned marketing agency cost?
It varies by agency and scope. At The Mina Company, every service is available à la carte, and monthly packages start at $400/month (Growth Essentials), $760/month (Momentum), and $1,100/month (Aligned Growth Partnership). We work month-to-month, so you can pause anytime during slow seasons. See our full pricing.
Where is The Mina Company located? Do you work outside Colorado?
We’re based at 301 Remington St in Fort Collins, Colorado, and we work with clients nationwide.
What questions should I ask a female-owned marketing agency before hiring?
- What experience does your team bring, and who will I work with day to day?
- Is all of the work done in-house, or is any of it outsourced?
- What are your starting prices, and how are scope changes handled?
- Is there a minimum commitment, and who owns my accounts and assets?
- Can you share a case study from a business like mine?
- How will you help me show up in AI search tools like ChatGPT and Gemini?
Is being a certified women-owned business an advantage?
Certification through programs like SBA WOSB or WBENC provides third-party verification of ownership, and some buyers and procurement teams look for it. Either way, ask any agency to confirm who owns and runs it.
Let’s Talk About Your Goals
If you’re looking for a female-owned marketing agency that delivers high-level strategy and hands-on expertise, we’d love to connect. Book a free 30-minute discovery call with Erica, or reach out through our contact page.