The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

Marketing for Mental & Holistic Health Businesses

The Mina Company: Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.

A.K.A. >> The team that will always work for your most aligned next goal.
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welcome

Erica Vander Sande, founder of The Mina Company, a female-owned marketing agency in Fort Collins, Colorado

Strategic Marketing Support for Wellness Clinics, Therapy Practices & Integrative Health Brands

Whether you’re a functional medicine clinic, trauma-informed therapist, pediatric therapy center, or holistic health practice — we help you build visibility, trust, and consistent client flow through marketing that honors the mission behind your work.

Get to know us

What We Offer Chiropractors & Wellness Providers

We meet you where you are — and build what you need from there.

    - SEO strategy + ongoing optimization
    - Google Ads + Meta campaigns
    - Website audits and conversion updates
    - Social media content strategy
    - Brand photography guidance
    - Campaign planning (launches, giveaways, workshops)
    - Community engagement & local visibility
    - Email + lead nurture systems

Here are some of our popular packages:
Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
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Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional

– Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.

What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– A live KPI dashboard ensures nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center

Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Marketing à la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media
Mina2024-06279-Web (1)

Why Work With a Marketing Agency That Specializes in Wellness and Therapy?

Because your work isn’t transactional — and your marketing shouldn’t be either.

At The Mina Company, we understand that therapy practices, holistic clinics, and functional medicine brands require a different approach. You’re building trust, creating safe spaces, and supporting deep transformation. That means your marketing needs to feel aligned, intentional, and grounded in integrity — not gimmicks or hustle.

We specialize in helping wellness providers grow through strategy that honors their mission. From sensitive SEO language to ethically designed ads, we help you get visible without compromising your values. Whether you’re working with clients facing trauma, neurodivergence, or chronic health conditions, we make sure your online presence reflects the care you give in person.

Contact us

View Our Case Studies

We’ve supported mental health practices, holistic health clinics, and integrative therapy centers at every stage — from launch to long-term growth. Whether it’s SEO, digital ads, email strategy, or community-based campaigns, our approach is tailored to your goals, your values, and your capacity. Explore the case studies below to see how we’ve helped wellness brands increase visibility, build trust, and fill their schedules — without burnout.

Lighthouse WholeHealth Therapy Center

Google & Meta Ads, Website Development, Local Marketing, SEO

When Lighthouse WholeHealth Therapy Center opened their doors, they had a brand-new name and an existing website — but no strategic visibility or local search presence. They turned to The Mina Company to help them attract the right clients through a balanced approach.

Inside
Health

Social Media, SEO, Google Ads, Local Marketing, Website Development

Couple sitting together on a leather couch

Hometown Family Health

Website Development & SEO

When Hometown Family Health came to The Mina Company, they had a vision for a warm, trustworthy brand — but no digital home to support it.

Balanced
Thistle

Google Ads, SEO

Balanced Thistle has paired with Mina to implement a marketing strategy that reflects their values, serves their ideal clients, and evolves with their needs.

One Client Per Area. Always.

At The Mina Company, we believe in aligned, ethical growth — and that means honoring your space in the community. That’s why we only work with one wellness or therapy client per geographic area at a time.

When you partner with us, you receive our full strategic focus, creative attention, and local SEO expertise — without competing energy or split priorities. Your mission matters, and we’re committed to protecting the integrity of your presence.

Because in healing work, boundaries are essential — and we believe your growth should be held with the same intention you offer your clients.

Let’s grow your practice with clarity, trust, and purpose.

Book a Discovery Call
Mina Company team member working on a laptop
Mina Company team member smiling while working on a laptop

Follow us on the gram!

Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
•
Follow
Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
2 days ago
View on Instagram |
1/5
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week.

Sounds great. So why isn't everyone doing it?

Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it.

That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done.

What would you do with an extra day a week? Let's chat. theminacompany.com
•
Follow
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
5 days ago
View on Instagram |
2/5
Ep. 4 is out now! Avoiding the Hard 🙅‍♀️

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

New episodes every Wednesday. Follow so you don't miss what's next.
•
Follow
Ep. 4 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
7 days ago
View on Instagram |
3/5
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
•
Follow
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
1 week ago
View on Instagram |
4/5
You should always know exactly what you're paying for.

That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts.

And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one.

Want to know where your site stands right now? Send us a message or visit theminacompany.com
•
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You should always know exactly what you're paying for. That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts. And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one. Want to know where your site stands right now? Send us a message or visit theminacompany.com
2 weeks ago
View on Instagram |
5/5
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