The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

Marketing for Mental & Holistic Health Businesses

The Mina Company: Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.

A.K.A. >> The team that will always work for your most aligned next goal.
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welcome

Erica Vander Sande, founder of The Mina Company, a female-owned marketing agency in Fort Collins, Colorado

Strategic Marketing Support for Wellness Clinics, Therapy Practices & Integrative Health Brands

Whether you’re a functional medicine clinic, trauma-informed therapist, pediatric therapy center, or holistic health practice — we help you build visibility, trust, and consistent client flow through marketing that honors the mission behind your work.

Get to know us

What We Offer Chiropractors & Wellness Providers

We meet you where you are — and build what you need from there.

    - SEO strategy + ongoing optimization
    - Google Ads + Meta campaigns
    - Website audits and conversion updates
    - Social media content strategy
    - Brand photography guidance
    - Campaign planning (launches, giveaways, workshops)
    - Community engagement & local visibility
    - Email + lead nurture systems

Here are some of our popular packages:
Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
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Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional

– Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.

What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– A live KPI dashboard ensures nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center

Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Marketing à la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media
Mina2024-06279-Web (1)

Why Work With a Marketing Agency That Specializes in Wellness and Therapy?

Because your work isn’t transactional — and your marketing shouldn’t be either.

At The Mina Company, we understand that therapy practices, holistic clinics, and functional medicine brands require a different approach. You’re building trust, creating safe spaces, and supporting deep transformation. That means your marketing needs to feel aligned, intentional, and grounded in integrity — not gimmicks or hustle.

We specialize in helping wellness providers grow through strategy that honors their mission. From sensitive SEO language to ethically designed ads, we help you get visible without compromising your values. Whether you’re working with clients facing trauma, neurodivergence, or chronic health conditions, we make sure your online presence reflects the care you give in person.

Contact us

View Our Case Studies

We’ve supported mental health practices, holistic health clinics, and integrative therapy centers at every stage — from launch to long-term growth. Whether it’s SEO, digital ads, email strategy, or community-based campaigns, our approach is tailored to your goals, your values, and your capacity. Explore the case studies below to see how we’ve helped wellness brands increase visibility, build trust, and fill their schedules — without burnout.

Lighthouse WholeHealth Therapy Center

Google & Meta Ads, Website Development, Local Marketing, SEO

When Lighthouse WholeHealth Therapy Center opened their doors, they had a brand-new name and an existing website — but no strategic visibility or local search presence. They turned to The Mina Company to help them attract the right clients through a balanced approach.

Inside
Health

Social Media, SEO, Google Ads, Local Marketing, Website Development

Couple sitting together on a leather couch

Hometown Family Health

Website Development & SEO

When Hometown Family Health came to The Mina Company, they had a vision for a warm, trustworthy brand — but no digital home to support it.

Balanced
Thistle

Google Ads, SEO

Balanced Thistle has paired with Mina to implement a marketing strategy that reflects their values, serves their ideal clients, and evolves with their needs.

One Client Per Area. Always.

At The Mina Company, we believe in aligned, ethical growth — and that means honoring your space in the community. That’s why we only work with one wellness or therapy client per geographic area at a time.

When you partner with us, you receive our full strategic focus, creative attention, and local SEO expertise — without competing energy or split priorities. Your mission matters, and we’re committed to protecting the integrity of your presence.

Because in healing work, boundaries are essential — and we believe your growth should be held with the same intention you offer your clients.

Let’s grow your practice with clarity, trust, and purpose.

Book a Discovery Call
Mina Company team member working on a laptop
Mina Company team member smiling while working on a laptop

Follow us on the gram!

Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

#TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
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Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
2 days ago
View on Instagram |
1/5
Some seasons, the smartest spend is less.

We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it.

So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns.

Your marketing should work with your calendar, not against it.

Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
•
Follow
Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
6 days ago
View on Instagram |
2/5
Ep. 7 is out now: Creating the Vision & Mission 🧭

In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years.

In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild.

Listen here ericavandersande.com/podcast or wherever you listen to podcasts 

#ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
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Follow
Ep. 7 is out now: Creating the Vision & Mission 🧭 In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years. In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild. Listen here ericavandersande.com/podcast or wherever you listen to podcasts #ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
7 days ago
View on Instagram |
3/5
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
•
Follow
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
1 week ago
View on Instagram |
4/5
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
•
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We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

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