The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

Marketing for Coaches & Memberships That’s Aligned, Intentional, and Built to Last

The Mina Company: Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.

A.K.A. >> The team that will always work for your most aligned next goal.
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welcome

Erica Vander Sande, founder of The Mina Company, a female-owned marketing agency in Fort Collins, Colorado

A Marketing Agency for Coaches, Community Leaders & Digital Memberships

You’ve built something meaningful — a program, a membership, a movement. But scaling it sustainably? That takes strategy, messaging, and systems that honor both your vision and your audience’s journey.

At The Mina Company, we specialize in helping soul-led coaches, course creators, and membership founders grow their communities, fill their funnels, and keep things feeling aligned — not overwhelming.

Whether you’re launching, refining, or ready to scale, we help you create a strategic foundation that feels like you and converts with clarity.

Get to know us

What We Offer Coaches & Membership Brands

    - Funnel strategy + email automation for launches or evergreen offers
    - SEO + blog content to drive organic traffic
    - Strategic messaging + copywriting for sales pages and email sequences
    - Paid ad campaigns (Meta, Google, Pinterest)
    - Membership nurture content + retention strategy
    - Brand voice development for founder-led brands
    - Content calendars to stay consistent without burning out

Here are some of our popular packages:
Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
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Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional

– Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.

What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– A live KPI dashboard ensures nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center

Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Marketing à la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media
Mina2024-06279-Web (1)

Why Work With a Membership Marketing Agency Like Us?

Coaching and community-based businesses are built on trust, timing, and transformation. We get that.

At The Mina Company, we blend proven strategy with energetic alignment — helping you grow in a way that feels clear, sustainable, and uniquely you. We’re not just here to help you market your offer. We’re here to help you nurture your vision.

You don’t need a louder voice — just a more aligned message.

Contact us

View Our Case Studies

At The Mina Company, we specialize in supporting membership-based businesses that want to grow with clarity, sustainability, and soul. From community-driven brands to subscription-based platforms and digital education hubs, we’ve helped our clients attract aligned members, improve retention, and build long-term systems that convert. Whether it’s through SEO, content strategy, or paid ads, our work is rooted in helping memberships grow in a way that feels intentional — not overwhelming.

membership marketing

Mommy Dentists in Business

Marketing Strategy, Meta Ads, SEO,
Email Marketing & Automation

Seasonal Soul Journal

The Seasonal Soul

Marketing Strategy & SEO

We Focus on One Brand Per Space or Industry

We’re not in the business of competing with ourselves. When you work with The Mina Company, you get our full energy and strategy — exclusively.

We take on just one membership or coaching brand per niche at a time. That means your audience, your message, and your offer get the attention they deserve.

Ready to scale your membership or coaching brand with clarity + care?

Book a Discovery Call
Mina Company team member working on a laptop
Mina Company team member smiling while working on a laptop

Follow us on the gram!

Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money.

It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be.

My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line.

You deserve a partner who cares as much about your growth as you do.

Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com

#TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
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Follow
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
14 hours ago
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1/5
Ep. 8 is out now: Raising Girls and a Business 🩷

I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them.

In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay.

If you’re building a business with your kids watching, this one’s for you.

Listen wherever you listen to podcasts!

#ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
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Follow
Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
5 days ago
View on Instagram |
2/5
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

#TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
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Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
1 week ago
View on Instagram |
3/5
Some seasons, the smartest spend is less.

We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it.

So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns.

Your marketing should work with your calendar, not against it.

Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
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Follow
Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
2 weeks ago
View on Instagram |
4/5
Ep. 7 is out now: Creating the Vision & Mission 🧭

In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years.

In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild.

Listen here ericavandersande.com/podcast or wherever you listen to podcasts 

#ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
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Follow
Ep. 7 is out now: Creating the Vision & Mission 🧭 In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years. In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild. Listen here ericavandersande.com/podcast or wherever you listen to podcasts #ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
2 weeks ago
View on Instagram |
5/5
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