The Mina Company
  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

We are The Mina Company, a Female-Owned Marketing Agency.

Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.

A.K.A. >> The team that will always work for your most aligned next goal.
The Mina Company team collaborating around a laptop

Strategic Marketing with Soulโ€”Built for Real Growth, Not Burnout

We help small and medium-sized businesses grow with clarity, consistency, and connectionโ€”through marketing that you actually own, understand, and feels like an extension of your team.
OUR SERVICES
Get in touch
Erica Vander Sande holding a sage bundle
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welcome

Loveland Marketing Agency

Weโ€™re allergic to generic marketing plans and overcomplicated funnels.

We believe in marketing strategy thatโ€™s smart, soulful, and yours to keep.

Whether you need a website refresh, SEO support, social media that doesnโ€™t feel cringey, or someone to help you make sense of your metricsโ€”weโ€™re your people.

We blend expert execution with intuitive guidance, giving you marketing thatโ€™s:

  • Rooted in strategy
  • Backed by data
  • And aligned with the way you actually work best and how you want to be seen

And yesโ€”everything we build? You 100% own it. Always.

Get to know us

How we kick things off

Explore our marketing plans

Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
โ€“ We hone in on one powerful growth lever, either SEO or digital ads, so youโ€™re not stretched thin across too many tactics.
โ€“ Youโ€™ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
โ€“ Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
โ€“ Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
โ€“
Increased search visibility or more targeted traffic
โ€“ Clear performance insights without the noise
โ€“ A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
โ€“ A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
โ€“ Regular strategy calls that keep your marketing agile and aligned with your goals
โ€“ A themed content calendar so your messaging stays relevant and intentional
โ€“ Voxer access means weโ€™re just a message away when you need quick advice or approvals
โ€“ Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
โ€“ Smarter, data-driven decisions
โ€“ Noticeable growth in leads, visibility, and consistency
โ€“ A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpointโ€”with depth, clarity, and care.

What to Expect:
โ€“ Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
โ€“ Conversion-focused support through landing page and email consulting
โ€“ A full audit of your website and brand messaging so we can align every channel with your core values and goals
โ€“ Monthly content and community-based strategies that build trust and deepen connection
โ€“ Unlimited Voxer access and a live KPI dashboard ensure nothing gets lost in translation
โ€“ Quarterly alignment sessions keep your big-picture vision front and center

Gain:
โ€“ Stronger brand cohesion and conversion performance
โ€“ Greater clarity on whatโ€™s workingโ€”and what needs refining
โ€“ A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Marketing ร  la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media

What Our Clients Are Saying

"Absolutely in love with their methods, communication style, team members, and professionalism. They are a delight to work with; and just as passionate about the success of our business as we are. My project manager, Abigayle is excellent at what she does. Everything she has produced has been jaw dropping."
-Courtney Cluett-Suarez, Property Concierge
"I absolutely LOVE how my logo turned out! You brought my vision to life! So thankful for the Mina team - you are golden."
-Kim Page, Living Vine Counseling
"If I could give more stars, I would. I have been working with Mina to manage my SEO and ads for almost three years now and I can not say enough about how positive my experience has been! They are SO great to work with and I'm blown away by all the good that has come from their hard work. If you're looking for marketing help, this is the team you want. I tell everyone!"
-Dr. Meghan, Balanced Thistle
logo - Official Finders
logo - The Elgin Doula
logo - Townscape Advisors
logo - Hometown Family Health
logo - I Love NoCO
logo - Mommy Dentists in Business
logo - LightHouse WholeHealth Therapy Center
logo - ECraft
logo - Tempus Metals
logo - Blossom Family Chiropractic
logo - The Still Whiskey Steaks
logo - AuerCPA
logo - Salt Market
logo - The Light Center

Not ready for social media support yet? But feeling exhausted about posting each week!

We have something just for you!ย 

The Creatorโ€™s Content Kit is our go-to DIY system for building a full month of strategic social content in under an hour โ€” using just one AI prompt. Itโ€™s perfect for service-based business owners who want to post consistently without overthinking, burning out, or sounding like everyone else.

LEARN MORE
The Creator's Content Kit: 30 days of social media posts from one AI prompt

Conversations in the Dark Podcast
with our founder Erica Vander Sande

There are the things we say in the daylight. And then there are the things we only admit in the dark.

Conversations in the Dark is hosted by Erica Vander Sande, founder of The Mina Company, entrepreneur, mom, and intuitive. Itโ€™s where she says out loud the questions most of us only think about at 2 a.m., going into the places where business, motherhood, money, ambition, grief, spirituality, AI, and identity collide.ย 

Just real conversations about building businesses, raising humans, and questioning the rules along the way.

Itโ€™s the same honesty and heart behind how we work with every client here.
No perfectly packaged answers.
No pretending weโ€™ve figured it all out.

Conversations in the Dark with Erica Vander Sande
Conversations in the Dark with Erica Vander Sande
I Don’t Want A Business That Needs Me
byErica Vander Sande
I Don’t Want A Business That Needs Me
I Don’t Want A Business That Needs Me
September 30, 2026
Erica Vander Sande
The World Of AI
September 23, 2026
Erica Vander Sande
Welcome to the Fire
September 16, 2026
Erica Vander Sande
The Power of an Intentional Pause: How to Step Back So You Can Move Forward
July 23, 2025
Erica Vander Sande
Do It Scared: How Facing the Hard Stuff Sets You Free
June 25, 2025
Erica Vander Sande
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Listen on Apple Podcasts

Latest From Our Team

from the blog

Intuitive Business Strategy

Month-to-Month Marketing Retainer: Why Flexible Beats Flat

July 27, 2026
Intuitive Business Strategy

How Much Does a Fractional CMO Cost for a Small Business?

July 27, 2026
Intuitive Business Strategy

Fractional CMO vs. Marketing Agency: What’s the Real Difference?

July 27, 2026
Mina Company team member smiling while working on a laptop

Follow us on the gram!

Ep. 3 is out now! I Don't Want a Business That Needs Me.

Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. 

In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. 

Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today.

New episodes every Wednesday. Follow so you don't miss what's next.

Link in bio!
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Ep. 3 is out now! I Don't Want a Business That Needs Me. Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today. New episodes every Wednesday. Follow so you don't miss what's next. Link in bio!
8 hours ago
View on Instagram |
1/5
Ep. 2 is out now: The World of AI ๐Ÿ™…โ€โ™€๏ธ

Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it.

This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more.

Listen anywhere you listen to podcasts.
•
Follow
Ep. 2 is out now: The World of AI ๐Ÿ™…โ€โ™€๏ธ Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it. This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more. Listen anywhere you listen to podcasts.
23 hours ago
View on Instagram |
2/5
Ep. 2 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

New episodes every Wednesday. Follow so you don't miss what's next.
•
Follow
Ep. 2 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
7 days ago
View on Instagram |
3/5
We stopped making our clients choose.

Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both.

So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours.

And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for.

Lets chat about what working with The Mina Company can look like for you theminacompany.com
•
Follow
We stopped making our clients choose. Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both. So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours. And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for. Lets chat about what working with The Mina Company can look like for you theminacompany.com
1 week ago
View on Instagram |
4/5
Some client relationships go all the way back. @lightcenterinc  is one of them.

They were one of our very first clients, and all these years later, they're still with us. 

The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers.

They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc  is one of them.

They were one of our very first clients, and all these years later, they're still with us. 

The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers.

They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc  is one of them.

They were one of our very first clients, and all these years later, they're still with us. 

The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers.

They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc  is one of them.

They were one of our very first clients, and all these years later, they're still with us. 

The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers.

They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

Looking for a team to grow with you? DM us or reach out at theminacompany.com
•
Follow
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
1 week ago
View on Instagram |
5/5
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