We are The Mina Company.
Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.
A.K.A. >> The team that will always work for your most aligned next goal.
Strategic Marketing with Soul—Built for Real Growth, Not Burnout
We help small and medium-sized businesses grow with clarity, consistency, and connection—through marketing that you actually own, understand, and feels like an extension of your team.
welcome
We’re allergic to generic marketing plans and overcomplicated funnels.
We believe in marketing strategy that’s smart, soulful, and yours to keep.
Whether you need a website refresh, SEO support, social media that doesn’t feel cringey, or someone to help you make sense of your metrics—we’re your people.
We blend expert execution with intuitive guidance, giving you marketing that’s:
- Rooted in strategy
- Backed by data
- And aligned with the way you actually work best and how you want to be seen
And yes—everything we build? You 100% own it. Always.
How we kick things off
Explore our marketing plans
Growth Essentials
Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.
What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.
Gain:
– Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy
Momentum Package
Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.
What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional
– Voxer access means we’re just a message away when you need quick advice or approvals
– Plus, access to our AI library to support your internal team or brainstorm on the fly
Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing
The Aligned Growth Partnership
Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.
What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– Unlimited Voxer access and a live KPI dashboard ensure nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center
Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team
Marketing Ă la carte Services
What Our Clients Are Saying
-Courtney Cluett-Suarez, Property Concierge
-Kim Page, Living Vine Counseling
-Dr. Meghan, Balanced Thistle
Not ready for social media support yet? But feeling exhausted about posting each week!
We have something just for you!Â
The Creator’s Content Kit is our go-to DIY system for building a full month of strategic social content in under an hour — using just one AI prompt. It’s perfect for service-based business owners who want to post consistently without overthinking, burning out, or sounding like everyone else.
Conversations in the Dark Podcast
with our founder Erica Vander Sande
There are the things we say in the daylight. And then there are the things we only admit in the dark.
Conversations in the Dark is hosted by Erica Vander Sande, founder of The Mina Company, entrepreneur, mom, and intuitive. It’s where she says out loud the questions most of us only think about at 2 a.m., going into the places where business, motherhood, money, ambition, grief, spirituality, AI, and identity collide.Â
Just real conversations about building businesses, raising humans, and questioning the rules along the way.
It’s the same honesty and heart behind how we work with every client here.
No perfectly packaged answers.
No pretending we’ve figured it all out.
There are the things we say in the daylight. And then there are the things we only admit in the dark.
Conversations in the Dark is a podcast about the thoughts, questions, ambitions, and uncomfortable truths we don’t always know how to say out loud.
Hosted by Erica Vander Sande—entrepreneur, marketing agency owner, mom, and intuitive—this show goes into the places where business, motherhood, money, ambition, grief, spirituality, AI, and identity collide.
Some conversations will be deeply personal. Some will challenge the way we’ve been taught to work, lead, parent, and define success. And some might make you think, Wait…are we allowed to say that?
That’s probably the point.
Because the conversations we whisper to our closest friends, think about at 2 a.m., or aren’t quite ready to say in the daylight are often the ones most worth having.
No perfectly packaged answers. No pretending we’ve figured it all out. Just honest conversations about building businesses, raising humans, becoming ourselves—and questioning the rules along the way.
The dark is just where the conversation begins.
Hosted on Acast. See acast.com/privacy for more information.
Conversations in the Dark, Episode 4: Why Women Are Sleeping On AI
Erica Vander Sande on the top 4 percent email that made her furious, why she doesn’t take business advice from men, and how to use Claude as your business’s best friend.
Episode Summary
Erica is back from a chaotic summer, kids just started school, and she is diving straight into something that has been sitting with her. She got a marketing email telling her that The Mina Company puts her in the top 4 percent of women in business by annual revenue. Instead of feeling proud, her first reaction was anger.
This episode is Erica unpacking that reaction. She talks about why business advice built around 60 hour work weeks and zero boundaries has never applied to her life as a mom who is also the housekeeper, the chauffeur, and the emotional thermostat for her whole family. She explains why the wage gap between men and women in business is not about ambition or ability, it is about how differently AI is being used on each side of that gap.
The back half of the episode is a genuinely practical breakdown of how Erica uses Claude day to day, from automating client intake with Zapier to getting a weekly team agenda delivered straight to Slack, and why she thinks a Claude subscription should be the last thing a broke entrepreneur cuts, not the first.
What We Cover
- The email that set her off. Erica breaks down the “top 4 percent” email that was meant to be celebratory and why it instead triggered a wave of frustration and self doubt.
- Seven years of low months and high months. A candid look at what it actually took to build Mina from a laptop and a newborn to a business with real profitability.
- Why she doesn’t take advice from men in her industry. Erica explains the difference between founders who have a partner managing the household behind the scenes and founders who are doing both jobs at once.
- The thermometer, the chauffeur, the party planner. A real accounting of the invisible roles Erica carries on top of running a company, and why she doesn’t outsource most of them.
- Why women’s businesses stay small. Erica connects the high number of women owned businesses to the low average revenue those businesses generate, and lays out her theory on why.
- What her mom’s side hustles taught her. A story about growing up watching her mom sell Mary Kay to cover gaps in the family budget, and why that pattern still shows up in how women build businesses today.
- Using AI like an expert, not a search bar. Erica explains the difference between asking AI to plan a birthday party and asking it to build you a business plan, a pricing model, or a public speaking career.
- Real automations she uses in her business. From a Zapier and Claude integration that handles client intake to a weekly Slack message that hands her team’s agenda, Erica shares what her actual AI setup looks like.
- Claude versus ChatGPT. Why Erica uses both, but leans on Claude specifically for business decisions because it pushes back instead of just cheerleading.
- The real advice. If you can only afford one subscription right now, Erica says it should be Claude, before a coach, before a course, before anything else.
Connect with Erica
- Business inquiries: The Mina Company
- Personal connection and coaching: Erica Vander Sande
Show Notes Keywords
Conversations in the Dark podcast, Erica Vander Sande, women in business and AI, using Claude for business, top 4 percent women in business, gender gap in entrepreneurship, mompreneur burnout, AI for small business owners, The Mina Company, automating a small business
Subscribe and Review
If this episode challenged how you think about AI and your business, leave a review or send it to a woman in your life who is still doing everything the hard way. New episodes of Conversations in the Dark are on the way. Subscribe so you don’t miss what’s next.
Hosted on Acast. See acast.com/privacy for more information.
