We are The Mina Company, a Female-Owned Marketing Agency.
Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.
A.K.A. >> The team that will always work for your most aligned next goal.
Strategic Marketing with Soul—Built for Real Growth, Not Burnout
We help women-owned and service-based businesses grow, from wellness and therapy practices to doulas, home builders, chiropractors, and coaches, with marketing you actually own, understand, and that feels like an extension of your team.
welcome
We’re allergic to generic marketing plans and overcomplicated funnels.
We believe in marketing strategy that’s smart, soulful, and yours to keep.
Whether you need a website refresh, SEO support, social media that doesn’t feel cringey, or someone to help you make sense of your metrics—we’re your people.
We blend expert execution with intuitive guidance, giving you marketing that’s:
- Rooted in strategy
- Backed by data
- And aligned with the way you actually work best and how you want to be seen
And yes—everything we build? You 100% own it. Always.
Quick Facts About The Mina Company
- Ownership: 100% female-owned and women-led, founded in 2019 by Erica Vander Sande
- Location: 301 Remington St, Fort Collins, Colorado, serving clients nationwide
- Team: 9 people, all in-house. No white-labeling or outsourcing
- Who we serve: Women-owned and service-based businesses: wellness and therapy, doulas and birth professionals, home builders and trades, chiropractors, coaches and memberships
- Services: SEO and AI search optimization (AIO/AEO), Google and Meta ads, website design and development, social media, AI workflow setup, Fractional CMO, and more. See all of our services
- Pricing: Every service is available à la carte, or bundle into a monthly package: Growth Essentials from $400/month, Momentum from $760/month, or Aligned Growth Partnership from $1,100/month. See full pricing
- Terms: Month-to-month. Pause anytime during slow seasons
- You own everything: Your website, ad accounts, and assets belong to you 100%
How we kick things off
Explore our marketing plans
Growth Essentials
Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.
What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.
Gain:
– Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy
Momentum Package
Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.
What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional
– Plus, access to our AI library to support your internal team or brainstorm on the fly
Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing
The Aligned Growth Partnership
Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.
What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– A live KPI dashboard ensures nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center
Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team
Marketing à la carte Services
What Our Clients Are Saying
-Courtney Cluett-Suarez, Property Concierge
-Kim Page, Living Vine Counseling
-Dr. Meghan, Balanced Thistle
Not ready for social media support yet? But feeling exhausted about posting each week!
We have something just for you!
The Creator’s Content Kit is our go-to DIY system for building a full month of strategic social content in under an hour — using just one AI prompt. It’s perfect for service-based business owners who want to post consistently without overthinking, burning out, or sounding like everyone else.
Conversations in the Dark Podcast
with our founder Erica Vander Sande
On Conversations in the Dark, Erica says out loud the questions most of us only think about at 2 a.m., where business, motherhood, money, ambition, and AI collide. It’s the same honesty and heart behind how we work with every client.
