The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

Strategic Marketing for Service-Based Businesses That Want More Than Templates

The Mina Company: Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.

A.K.A. >> The team that will always work for your most aligned next goal.
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welcome

Erica Vander Sande, founder of The Mina Company, a female-owned marketing agency in Fort Collins, Colorado

A Marketing Agency for Accountants, Consultants, and Service Professionals Who Want to Stand Out

You know how to run your business, but translating that into marketing that feels clear, confident, and aligned? That’s where we come in. At The Mina Company, we help service-based businesses like accountants, bookkeepers, consultants, OBMs, and legal pros create a brand that actually reflects their value, and marketing systems that drive sustainable, aligned growth.

We’re a 100% female-owned, women-led marketing agency based in Fort Collins, Colorado, working with service-based and women-owned businesses nationwide. Our 9-person team does all of the work in-house. Every service is available à la carte, or in monthly packages starting at $400/month, month-to-month. See our pricing.

We also specialize in wellness and therapy practices, doulas and birth professionals, home builders and trades, chiropractors, and coaches and memberships. It’s not about shouting louder. It’s about showing up smarter.

Get to know us

How we kick things off

Professional, Personality-Driven Marketing That Reflects Your Expertise

Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
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Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional

– Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.

What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– A live KPI dashboard ensures nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center

Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Marketing à la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media
Mina2024-06279-Web (1)

Why Choose a Marketing Agency for Service Businesses?

Your work is personal. It’s nuanced. It requires trust.
And so does your marketing.

We’re here to help you build a brand that communicates your value clearly and consistently — without sacrificing your authenticity or burning out on content.

Strategic. Sustainable. Soul-aligned. That’s how we grow.

Contact us

View Our Case Studies

At The Mina Company, we specialize in helping service-based businesses build visibility, attract aligned clients, and grow with strategy that actually works. From accountants and therapists to photographers, consultants, and creatives, we understand the unique challenges of marketing a business built on trust. Whether you need SEO, digital ads, website updates, or monthly strategy support, we create clear, conversion-minded systems that help your brand show up — and stand out — in all the right places.

AuerCPA

CPA & Accounting Firm
Google & Meta Ads, SEO, Website Development,
Photography, Local Services

fort collins accountant

Townscape Advisors

Government Advisory Firm
Website Development

Aerial view of Fort Collins, Colorado

Carver Coordination

Luxury Wedding Planner
SEO

When Carver Coordination came to The Mina Company, their client base was growing through referrals — but their digital presence wasn’t keeping up.

The Tiny
Studio

Newborn Photographer
Google Ads, SEO

birth center marketing

We Work With One Service Pro Per Niche or Area

We’re committed to meaningful partnerships — not mass-market solutions. That’s why we only work with one service provider per niche or local area at a time.

No rinse-and-repeat templates. No competing clients. Just a marketing strategy that’s 100% focused on your business and your voice.

Book a Discovery Call
Mina Company team member working on a laptop
Mina Company team member smiling while working on a laptop

Follow us on the gram!

Ep. 6 is out now: The Season of Letting Go 🌊

When Erica’s fifth grader came home upset about a history test, the old Erica would have spiraled. Did we study enough? What does this say about me as a mom? This time, she let it go. They made a simple plan for next time and went to bed.

This episode is about that kind of letting go, with the little things and the big ones. Erica gets into how AI is shaking the ground under her business (and why she’s loving it), what it takes to step back and let your team lead even when it’s not done exactly your way, and how she makes decisions from a place of calm when everything is moving at once.

Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! 

#ConversationsInTheDark #LettingGo #WomenInBusiness #FemaleFounder #Entrepreneurship #AIforBusiness #Leadership #Motherhood #SmallBusinessPodcast
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Ep. 6 is out now: The Season of Letting Go 🌊 When Erica’s fifth grader came home upset about a history test, the old Erica would have spiraled. Did we study enough? What does this say about me as a mom? This time, she let it go. They made a simple plan for next time and went to bed. This episode is about that kind of letting go, with the little things and the big ones. Erica gets into how AI is shaking the ground under her business (and why she’s loving it), what it takes to step back and let your team lead even when it’s not done exactly your way, and how she makes decisions from a place of calm when everything is moving at once. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #LettingGo #WomenInBusiness #FemaleFounder #Entrepreneurship #AIforBusiness #Leadership #Motherhood #SmallBusinessPodcast
2 days ago
View on Instagram |
1/5
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them.

And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal.

Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree.

That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk.

Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them.

And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal.

Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree.

That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk.

Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them.

And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal.

Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree.

That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk.

Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them.

And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal.

Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree.

That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk.

Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
•
Follow
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
4 days ago
View on Instagram |
2/5
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
•
Follow
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
1 week ago
View on Instagram |
3/5
Ep. 5 is out now: Do It Scared 🥋

Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed.

It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing.

If you're standing at the edge of a big scary next step right now, this one's for you.

Listen wherever you listen to podcasts!
•
Follow
Ep. 5 is out now: Do It Scared 🥋 Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed. It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing. If you're standing at the edge of a big scary next step right now, this one's for you. Listen wherever you listen to podcasts!
1 week ago
View on Instagram |
4/5
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
•
Follow
Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
2 weeks ago
View on Instagram |
5/5
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