The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Intuitive Business Strategy
  • News + Resources
  • Contact

How Balanced Thistle Grew Through SEO, Strategy & Intentional Visibility

Marketing Strategy for a Holistic Health & Acupuncture Clinic in Northern Colorado

The Challenge

MINA'S FOCUS -

Balanced Thistle is a holistic clinic rooted in acupuncture, women's wellness, lymphatic therapy, and community care. As one of The Mina Company’s longest-standing clients (6+ years!), our partnership has evolved with their growth — from website updates and SEO to Google Ads, local engagement, and monthly strategy. Today, Balanced Thistle is a trusted wellness brand in Northern Colorado, ranking on the first page of Google and consistently booking appointments from organic search.

Our Strategy

  • SEO Maintenance & Growth: We’ve maintained first-page rankings for targeted keywords like “acupuncture center Fort Collins” and “lymphatic therapy Northern Colorado”, while refining metadata and fixing crawl issues.

  • Website Optimization: Updates to improve structure, booking flow, and SEO performance while keeping the site grounded in the brand’s natural, nurturing aesthetic.

  • Google Ads Management: Seasonal Google Ads campaigns for fertility and hormonal services, carefully tracked and refined for cost efficiency.

  • Local Content + Blog Strategy: Bi-monthly AI-assisted blogs drive organic growth for search terms like yoni steaming, BBT charting, and natural Botox alternatives.

  • Monthly Strategy Support: Regular check-ins to align marketing with services, growth goals, and seasonal shifts in client needs.

THE IMPACT: Balanced Thistle’s continued growth is supported by a marketing strategy that reflects their values, serves their ideal clients, and evolves with their needs. With a healthy SEO foundation, community-based brand presence, and data-informed ads, they continue to thrive without burnout or overwhelm — just intentional growth, month after month.

READY TO CHAT WITH OUR TEAM?

The Results

Impact Snapshot

  • Over 1,200+ average monthly website users

  • 44–51% of all website traffic from organic search

  • SEO visibility climbed +13.16% month over month

  • 30% of booking page visitors convert into appointments

  • 1st page Google rankings for:

    • lymphatic therapy northern Colorado (+4)

    • acupuncture center Fort Collins (+4)

    • Fort Collins PCOS treatment (+5)

“Balanced Thistle ranks well, converts steadily, and shows up as a trusted brand — online and in their community.”

Why Work With a Marketing Agency That Specializes in Wellness and Therapy?

Because your work isn’t transactional — and your marketing shouldn’t be either.
We help holistic providers like Balanced Thistle grow without compromising their integrity. From keyword strategy to gentle lead nurturing, everything we do supports clarity, trust, and long-term visibility in the wellness space.

Learn more about our Services
Mina2024-06084-Web

Follow us on the gram!

Seven years of building something that didn’t fully exist yet, but I knew it could. What started as marketing services has grown into something much more intentional. Strategy, clarity, and helping business owners understand what actually works. There have been seasons where things felt aligned and seasons where I had to completely rethink what this business was becoming. Both mattered. The Mina Company has never been about doing more marketing. It’s about doing the right marketing in a way that actually supports the business behind it. I’m incredibly grateful for every client who has trusted me in that process. Seven years in, and still growing!! 🥳 Be a part of the next 7 years → theminacompany.com
•
Follow
Seven years of building something that didn’t fully exist yet, but I knew it could. What started as marketing services has grown into something much more intentional. Strategy, clarity, and helping business owners understand what actually works. There have been seasons where things felt aligned and seasons where I had to completely rethink what this business was becoming. Both mattered. The Mina Company has never been about doing more marketing. It’s about doing the right marketing in a way that actually supports the business behind it. I’m incredibly grateful for every client who has trusted me in that process. Seven years in, and still growing!! 🥳 Be a part of the next 7 years → theminacompany.com
21 hours ago
View on Instagram |
1/5
Season 2 of Breaking Through is here! 🎙️ 🎉 The first episode is a very real, honest conversation about something we don’t talk about enough in business—what happens when the person who built it needs to step away. Burnout, capacity, identity, and the reality of running something that depends on you. This episode isn’t about having it all figured out. It’s about what actually happens behind the scenes, and what you learn when you give yourself space. Listen to Season 2, Episode 1 everywhere you listen to podcasts!
•
Follow
Season 2 of Breaking Through is here! 🎙️ 🎉 The first episode is a very real, honest conversation about something we don’t talk about enough in business—what happens when the person who built it needs to step away. Burnout, capacity, identity, and the reality of running something that depends on you. This episode isn’t about having it all figured out. It’s about what actually happens behind the scenes, and what you learn when you give yourself space. Listen to Season 2, Episode 1 everywhere you listen to podcasts!
2 days ago
View on Instagram |
2/5
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
•
Follow
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
2 weeks ago
View on Instagram |
3/5
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
•
Follow
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
3 weeks ago
View on Instagram |
4/5
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
•
Follow
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
3 weeks ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.