The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

How Balanced Thistle Grew Through SEO, Strategy & Intentional Visibility

Marketing Strategy for a Holistic Health & Acupuncture Clinic in Northern Colorado

The Challenge

MINA'S FOCUS -

Balanced Thistle is a holistic clinic rooted in acupuncture, women's wellness, lymphatic therapy, and community care. As one of The Mina Company’s longest-standing clients (6+ years!), our partnership has evolved with their growth — from website updates and SEO to Google Ads, local engagement, and monthly strategy. Today, Balanced Thistle is a trusted wellness brand in Northern Colorado, ranking on the first page of Google and consistently booking appointments from organic search.

Our Strategy

  • SEO Maintenance & Growth: We’ve maintained first-page rankings for targeted keywords like “acupuncture center Fort Collins” and “lymphatic therapy Northern Colorado”, while refining metadata and fixing crawl issues.

  • Website Optimization: Updates to improve structure, booking flow, and SEO performance while keeping the site grounded in the brand’s natural, nurturing aesthetic.

  • Google Ads Management: Seasonal Google Ads campaigns for fertility and hormonal services, carefully tracked and refined for cost efficiency.

  • Local Content + Blog Strategy: Bi-monthly AI-assisted blogs drive organic growth for search terms like yoni steaming, BBT charting, and natural Botox alternatives.

  • Monthly Strategy Support: Regular check-ins to align marketing with services, growth goals, and seasonal shifts in client needs.

THE IMPACT: Balanced Thistle’s continued growth is supported by a marketing strategy that reflects their values, serves their ideal clients, and evolves with their needs. With a healthy SEO foundation, community-based brand presence, and data-informed ads, they continue to thrive without burnout or overwhelm — just intentional growth, month after month.

READY TO CHAT WITH OUR TEAM?

The Results

Impact Snapshot

  • Over 1,200+ average monthly website users

  • 44–51% of all website traffic from organic search

  • SEO visibility climbed +13.16% month over month

  • 30% of booking page visitors convert into appointments

  • 1st page Google rankings for:

    • lymphatic therapy northern Colorado (+4)

    • acupuncture center Fort Collins (+4)

    • Fort Collins PCOS treatment (+5)

“Balanced Thistle ranks well, converts steadily, and shows up as a trusted brand — online and in their community.”

Why Work With a Marketing Agency That Specializes in Wellness and Therapy?

Because your work isn’t transactional — and your marketing shouldn’t be either.
We help holistic providers like Balanced Thistle grow without compromising their integrity. From keyword strategy to gentle lead nurturing, everything we do supports clarity, trust, and long-term visibility in the wellness space.

Learn more about our Services
Mina2024-06084-Web

Follow us on the gram!

We stopped making our clients choose. Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both. So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours. And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for. Lets chat about what working with The Mina Company can look like for you theminacompany.com
•
Follow
We stopped making our clients choose. Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both. So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours. And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for. Lets chat about what working with The Mina Company can look like for you theminacompany.com
2 days ago
View on Instagram |
1/5
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
•
Follow
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
2 days ago
View on Instagram |
2/5
At Mina, we make sure clarity isn't a luxury only big companies can afford. We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing. Whether you're a large company or small business, all our clients deserve that. DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford. We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing. Whether you're a large company or small business, all our clients deserve that. DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford. We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing. Whether you're a large company or small business, all our clients deserve that. DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford. We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing. Whether you're a large company or small business, all our clients deserve that. DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford. We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing. Whether you're a large company or small business, all our clients deserve that. DM us or reach out at theminacompany.com
•
Follow
At Mina, we make sure clarity isn't a luxury only big companies can afford. We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing. Whether you're a large company or small business, all our clients deserve that. DM us or reach out at theminacompany.com
1 week ago
View on Instagram |
3/5
Ep. 1 is out now! 🔥 Get to know your host Erica Vander Sande and what these conversations are really going to be about. This first episode is the introduction, who Erica is as a business owner, mom, and intuitive, and the kind of honest conversations you can expect each week. Business, motherhood, money, ambition, grief, intuition, AI, identity, and all the things most of us only think about late at night. New episodes every Wednesday. Link in bio.
•
Follow
Ep. 1 is out now! 🔥 Get to know your host Erica Vander Sande and what these conversations are really going to be about. This first episode is the introduction, who Erica is as a business owner, mom, and intuitive, and the kind of honest conversations you can expect each week. Business, motherhood, money, ambition, grief, intuition, AI, identity, and all the things most of us only think about late at night. New episodes every Wednesday. Link in bio.
1 week ago
View on Instagram |
4/5
Here's the thing that never sat right with me... You only need additional marketing support to get you through your busy season, but most agencies will lock you into a year-long contract. This means you're paying the same in your slowest week as your busiest one. It doesn't make sense to us, so we don't do it that way. Month-to-month contracts mean when your season ramps up, we ramp up with you. When it slows down, you scale back. You're not locked into anything, and you're never paying for more than you actually need. If your busy season coming, now's the time. Let's talk. DM us or reach out at theminacompany.com.
•
Follow
Here's the thing that never sat right with me... You only need additional marketing support to get you through your busy season, but most agencies will lock you into a year-long contract. This means you're paying the same in your slowest week as your busiest one. It doesn't make sense to us, so we don't do it that way. Month-to-month contracts mean when your season ramps up, we ramp up with you. When it slows down, you scale back. You're not locked into anything, and you're never paying for more than you actually need. If your busy season coming, now's the time. Let's talk. DM us or reach out at theminacompany.com.
1 week ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.