The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

Marketing for Doulas & Birth Professionals That Feels Rooted in Trust

The Mina Company: Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.

A.K.A. >> The team that will always work for your most aligned next goal.
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welcome

Loveland Marketing Agency

A Doula Marketing Agency That Understands the Power of Your Work

Your presence changes lives — but that’s hard to communicate through an Instagram bio or website form. At The Mina Company, we help doulas, birth centers, and perinatal providers clarify their message, attract aligned clients, and grow without burnout.

We understand that birthwork is heart work. As a women-led marketing agency rooted in intuition and strategy, we meet you where you are — blending warmth, clarity, and results-driven marketing that honors your mission.

Get to know us

Strategy That Supports Your Clients — and You

Whether you're a solo doula or running a full-service birth center, we design marketing systems that reflect your values and help you reach the people who need you most.

Explore our marketing plans:

Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
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Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional
– Voxer access means we’re just a message away when you need quick advice or approvals
– Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.

What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– Unlimited Voxer access and a live KPI dashboard ensure nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center

Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Marketing à la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media
Mina2024-06279-Web (1)

Why Work With a Doula and Birth Center Marketing Agency Like Ours?

You’ve likely felt the overwhelm of trying to DIY your marketing — and wondering if your message really reflects your care.

At The Mina Company, we help birth professionals:

  • Show up with confidence

  • Connect with aligned clients

  • And grow with integrity

We blend strategy with soul, giving you marketing tools that support your nervous system and your client base.

Because birthwork deserves better marketing — and you deserve a team who truly sees you.

Contact us

View Our Case Studies

At The Mina Company, we don’t believe in cookie-cutter campaigns. Every client we work with — from chiropractors to birth professionals, home builders to coaches — gets a strategy that’s rooted in results and aligned with their values. Whether we’re launching a new location, optimizing Google Ads, growing organic search, or building trust through content, our goal is the same: help soul-led service providers grow with clarity, confidence, and connection. Below, you’ll find case studies from real businesses we’ve supported — each with unique goals, custom strategies, and powerful outcomes.

doula marketing agency

The Elgin Doula

Google & Meta Ads, SEO

birth center marketing

Tender Gifts Midwifery & Birth Center

Google & Meta Ads, SEO

One Perinatal Pro Per Area. Full Alignment, No Competition.

We believe in conscious growth and full commitment. That’s why we only work with one doula or birth center per service area at any given time.

When we say yes to you, it’s a true partnership — one that supports your work, honors your clients, and never duplicates your strategy for a competitor across town.

Book a Discovery Call
Mina Company team member working on a laptop
Mina Company team member smiling while working on a laptop

Follow us on the gram!

You should always know exactly what you're paying for.

That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts.

And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one.

Want to know where your site stands right now? Send us a message or visit theminacompany.com
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You should always know exactly what you're paying for. That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts. And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one. Want to know where your site stands right now? Send us a message or visit theminacompany.com
3 days ago
View on Instagram |
1/5
Ep. 3 is out now! I Don't Want a Business That Needs Me.

Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. 

In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. 

Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today.

New episodes every Wednesday. Follow so you don't miss what's next.

Link in bio!
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Follow
Ep. 3 is out now! I Don't Want a Business That Needs Me. Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today. New episodes every Wednesday. Follow so you don't miss what's next. Link in bio!
4 days ago
View on Instagram |
2/5
Ep. 2 is out now: The World of AI 🙅‍♀️

Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it.

This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more.

Listen anywhere you listen to podcasts.
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Follow
Ep. 2 is out now: The World of AI 🙅‍♀️ Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it. This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more. Listen anywhere you listen to podcasts.
4 days ago
View on Instagram |
3/5
Ep. 2 is out now! Avoiding the Hard 🙅‍♀️

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

New episodes every Wednesday. Follow so you don't miss what's next.
•
Follow
Ep. 2 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
1 week ago
View on Instagram |
4/5
We stopped making our clients choose.

Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both.

So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours.

And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for.

Lets chat about what working with The Mina Company can look like for you theminacompany.com
•
Follow
We stopped making our clients choose. Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both. So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours. And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for. Lets chat about what working with The Mina Company can look like for you theminacompany.com
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

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