Marketing for Doulas & Birth Professionals That Feels Rooted in Trust
The Mina Company: Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.
A.K.A. >> The team that will always work for your most aligned next goal.
welcome
A Doula Marketing Agency That Understands the Power of Your Work
Your presence changes lives — but that’s hard to communicate through an Instagram bio or website form. At The Mina Company, we help doulas, birth centers, and perinatal providers clarify their message, attract aligned clients, and grow without burnout.
We understand that birthwork is heart work. As a women-led marketing agency rooted in intuition and strategy, we meet you where you are — blending warmth, clarity, and results-driven marketing that honors your mission.
More Families Can Afford a Doula Now. Make Sure They Can Find You.
Medicaid in Colorado and a growing number of other states now covers doula care, and more private insurers are starting to follow. That means more expecting parents are looking for support they never thought was within reach. Most of them start on Google, and many don’t know what to search for yet.
We help you meet them there:
- Clear coverage messaging on your website so families know you accept Medicaid or insurance, and what that means for them
- Google Business Profile and local SEO so you show up for “doula near me” and “[your city] doula”
- Google and Meta ads aimed at expecting parents in your service area
- Conversion tracking so you know exactly where your inquiries come from
- Review and referral systems that build trust with families, OBs, and midwives
Strategy That Supports Your Clients — and You
Whether you're a solo doula or running a full-service birth center, we design marketing systems that reflect your values and help you reach the people who need you most.
Explore our marketing plans:
Growth Essentials
Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.
What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.
Gain:
– Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy
Momentum Package
Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.
What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional
– Plus, access to our AI library to support your internal team or brainstorm on the fly
Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing
The Aligned Growth Partnership
Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.
What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– A live KPI dashboard ensures nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center
Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team
Marketing à la carte Services
Why Work With a Doula and Birth Center Marketing Agency Like Ours?
You’ve likely felt the overwhelm of trying to DIY your marketing — and wondering if your message really reflects your care.
At The Mina Company, we help birth professionals:
Show up with confidence
Connect with aligned clients
And grow with integrity
We blend strategy with soul, giving you marketing tools that support your nervous system and your client base.
Because birthwork deserves better marketing — and you deserve a team who truly sees you.
Real Results for a Real Doula Practice
Here’s what changed for The Elgin Doula, a Christian birth and lactation practice in the Chicago area, after we set up their SEO, ads, and tracking.
+19.58%
search visibility in the first month
44
keywords ranking on page 1 of Google
$1.94
cost per click, well below industry average
5,700+
landing page views from Meta ads
View Our Case Studies
Every birth practice is different. Some need more inquiries, some need the right inquiries, and some need a website that finally matches the care they give. Here are a few of the doulas and birth centers we’ve helped get seen, found, and booked.
One Perinatal Pro Per Area. Full Alignment, No Competition.
We believe in conscious growth and full commitment. That’s why we only work with one doula or birth center per service area at any given time.
When we say yes to you, it’s a true partnership — one that supports your work, honors your clients, and never duplicates your strategy for a competitor across town.
Questions Doulas Ask Us
Yes. Many of the birth professionals we work with run their practice on their own. Our Growth Essentials plan focuses on one lever, SEO or ads, so you see real progress without paying for things you don’t need yet.
Yes. We’ll make it clear on your website, Google Business Profile, and ads, and we can write a simple page that walks families through how coverage works and what to ask. We keep every claim accurate to your enrollment and billing setup.
Ads can start sending traffic within a few weeks. SEO builds over a few months and keeps compounding. The Elgin Doula saw search visibility climb almost 20% in the first month.
We only partner with one doula practice or birth center per service area at a time. You’ll never have us building the same strategy for a competitor across town.
Always. You own your website 100%, along with your ad accounts and Google profile. We don’t mark up themes or plugins, either.
No. We’re based in Fort Collins, Colorado, but we work with birth professionals across the country. The Elgin Doula is in the Chicago area.
