Merging Personality Assessments & Cycle Mapping Into a Marketing Strategy

In today’s episode, we’re diving into two real-life client personality assessments and how we interpret that information (combined with the magic of cycle mapping) to create marketing strategies customized to a business owner’s strengths and weaknesses. 

Using these personality evaluations, we can also make informed assumptions about working with certain clients, anticipating roadblocks and issues that might come up before they arrive as well as predicting which clients have the potential to be big, high-paying accounts and which don’t – and both are OK! 

This is something that we wish we had known YEARS ago, having the ability to really learn about and get to know clients before we take them on. These are the things that you typically don’t realize until you’ve lived it and learned it firsthand, but having the opportunity to get a bird’s-eye view beforehand really gives you a leg up to creating long-lasting, successful relationships with your clients. 

Teaching our own internal team about their own personalities and educating them on cycle mapping has also been a game-changer in our own business! It has been a crucial step in creating a well-rounded team that keeps everyone balanced, in check, and as efficient as possible. 

Tune in to hear real-life applications and takeaways that you can apply to your own business!