Is Digital Advertising Really Worth the Investment?
If there’s anything that’s been made clear in the past few years, it’s that companies that aren’t investing in digital advertising are being left behind. We don’t mean to sound harsh and we aren’t trying to give you a sales pitch…this is true to the core.
2020 shook many of our previous ideals and has left us with some tough realities. One thing in the marketing world that has never been more certain is that people are using technology now more than ever. Even Grandma is using FaceTime and the same dad that couldn’t figure out how to use his cell phone is now a master at Zoom calls. People of all ages and stages are embracing technology to stay connected, find services online, and keep themselves entertained.
OUR GOAL: To utilize digital advertising as a tool in addition to your other marketing strategies - ultimately (working with SEO) so that in time you can even cut back on digital advertising!
We believe digital advertising is the biggest
bang for your buck when it comes to marketing.
We don’t say that lightly.
We are marketers – we love print, we love social media, we nerd-out on postcards and the smell of the newspaper.
We also work with businesses of all sizes, many of which are keeping a watchful eye on their marketing budgets right now.
With digital advertising, you can say goodbye to blindly casting a wide net and hoping you might find your ideal customer. We can pinpoint the smallest details of your target audiences’ interests and life, from shows they like to watch to places they frequent and products they buy. If you’ve ever started talking about a topic, maybe did a couple quick searches and then found you are bombarded with ads around the same topic overnight…that is the work of targeted digital ads.
So what's the SECRET SAUCE?
We don’t keep any secrets behind the curtain, here is our checklist for digital ad creation/management:
- Creation of a Google Ads, Facebook Ad Manager, etc. account
- Ensuring a connection to both Google Tag Manger and Google Analytics (GA4)
- Create a custom ideal audience (or multiple audiences) that are the perfect client for you!
- Use or knowledge of ad conversions to craft a unique ad – utilizing imagery, copy, and custom links
- We have the capability to customize your website landing pages for the highest conversion rate.
- Monthly reports with overview of performance, red flags, and gold stars! (ongoing)
- Monthly maintenance that includes ad optimization (ensuring both your budget is being used wisely and we are targeting the best performing keywords). (ongoing)