Have you ever gotten a new client and you just got a weird vibe right from the beginning? Or as you start working with them, there’s just a feeling that they are making decisions that don’t seem logical to you? As business owners, we can tend to ignore the red flags and just take on the client anyway - clients are clients, right? We have made these mistakes and always ended up with regrets - a project went over schedule, over budget, or just ended poorly. Once we were introduced to[...]
When you bring up the terms “bear market” or “recession,” a lot of people want to just avoid the topic altogether. Business owners don’t want to think about it until they absolutely have to, but this head-in-the-sand approach creates a scenario where you have to be reactive rather than proactive and prepared…and that’s not a great place to be! In this episode, we’re going to help you create a plan and feel SECURE in your business, no matter what the market does or how y[...]
The absolute worst thing: You booked a networking event a few weeks back; The day of the event is here and you’re on your period, you have no energy, and you simply just DON’T want to be there. Sound familiar? I spent YEARS fighting to work against my cycle and my body’s natural rhythms and let me tell you…it’s rough! Our world was designed with a man’s 24-hour cycle in mind but as women, we have a 28-day cycle that dictates our energy, focus, and strengths on any given day[...]
I’m Erica: agency owner, girl mom, and ultimate hype girl for female business owners. I’m starting this podcast to teach you the actuals of how to start a marketing agency. Learn how to start your own successful marketing agency and strategically outsource immediately - yes, that means you don’t have to do everything on your own, even as you’re just starting out! This episode is all about me (yikes!), but I think it’s important for me to tell my story despite the discomfo[...]
FINANCES. Love them or hate them, they are essential for every functioning business. Believe it or not, we also believe they are the main artery for your MARKETING as well - you heard that right. We’d be willing to bet that if you don’t have a finance plan, your marketing is suffering… Either you feel lost in what is priority or you aren’t sure WHO your target client is because you aren’t sure what areas of your business are actually bringing you income. Having a well planned fore[...]