The Mina Company

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Case Study: Ecraft Homes – Strategic Marketing for a Luxury Custom Home Builder

Ecraft is a Georgia-based custom home builder known for thoughtful design, elevated finishes, and homes tailored to real-life rhythms. Since early 2024, The Mina Company has partnered with Ecraft on monthly SEO, blog strategy, and full-spectrum marketing consultation.

The goal: increase visibility in North Atlanta, position Ecraft as a trusted name in luxury custom homes, and build systems that scale with their growth.

VISIT HERE

The Challenge

MINA'S FOCUS -

Ecraft had strong photography, a polished brand, and a beautiful website — but needed help driving consistent, qualified traffic and competing on Google with larger builders in the area. They also wanted a partner to track performance and guide long-term strategy across multiple digital channels.

Our Strategy

We developed a multi-channel marketing system that included:

  • Monthly SEO maintenance (technical + on-page optimization)

  • Strategic content creation: luxury-focused blog topics optimized for Georgia-based keywords

  • Local keyword tracking (e.g., “custom home builder Roswell GA”)

  • Website form tracking + conversion monitoring

  • Monthly performance reports + strategy calls

THE IMPACT: Ecraft’s digital presence now mirrors the elegance of their brand. With blog content that ranks, website conversions that track, and strategy support that evolves with them, they’ve built more than a website — they’ve built momentum. Our marketing strategy supported both visibility and clarity across a highly competitive, high-investment industry.

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The Results

SEO Growth + Organic Visibility

  • Averaged 500+ website visitors/month

  • 30–35% of traffic consistently from organic search

  • Maintained 10+ 1st-page Google keyword rankings all year

Conversions & Engagement:

  • Over 600 contact form submissions tracked in 2024

  • Bounce rates consistently under 45%

  • Average session time increased by 8–27% MoM

  • Blog traffic accounted for 11% of all site visits

Strategic SEO Position:

  • Ecraft now ranks for terms like:

    • Custom home builder Roswell GA

    • Luxury homes in North Atlanta

    • Georgia custom home permits

  • Built foundational SEO that can support lead generation, retargeting, and future ad campaigns

Luxury Custom Home Marketing

What Kind of Marketing Do Custom Home Builders Actually Need?

Custom home builders need more than pretty visuals — they need visibility.
Luxury clients often search for terms like “custom homes near me” or “Roswell GA builder,” and if you’re not ranking, you’re invisible. Our work with Ecraft shows how a consistent SEO + content strategy can drive organic traffic, build trust, and support long-term lead generation — even without ads.

Learn more about SEO
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The Mina Network: Debbi Allison of Open Book Consulting. Knowing not one, but two women in this space is a BLESSING! So if you dread opening QuickBooks, don't really understand your own financial reports, or have a bookkeeper but still feel totally in the dark about your numbers, Debbi is who I call. She's built her business around more than just clean books. She teaches owners the story behind their numbers so they can run with clarity instead of being run over by them. Bookkeeping, QuickBooks training, financial coaching: whatever the entry point, Debbi's goal is always the same. She wants you to understand your finances well enough to make decisions from a place of strength, not stress. What sets her apart is the education piece. She doesn't just hand you a report and disappear. She walks you through it, connects the numbers to the behaviors driving them, and helps you build the financial confidence to lead your business forward. She's an Advanced Certified QuickBooks Pro Advisor based right here in Northern Colorado and she's been doing this since 2010. If you want a financial partner who empowers you instead of just invoicing you, visit openbookpros.com
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The Mina Network: Debbi Allison of Open Book Consulting. Knowing not one, but two women in this space is a BLESSING! So if you dread opening QuickBooks, don't really understand your own financial reports, or have a bookkeeper but still feel totally in the dark about your numbers, Debbi is who I call. She's built her business around more than just clean books. She teaches owners the story behind their numbers so they can run with clarity instead of being run over by them. Bookkeeping, QuickBooks training, financial coaching: whatever the entry point, Debbi's goal is always the same. She wants you to understand your finances well enough to make decisions from a place of strength, not stress. What sets her apart is the education piece. She doesn't just hand you a report and disappear. She walks you through it, connects the numbers to the behaviors driving them, and helps you build the financial confidence to lead your business forward. She's an Advanced Certified QuickBooks Pro Advisor based right here in Northern Colorado and she's been doing this since 2010. If you want a financial partner who empowers you instead of just invoicing you, visit openbookpros.com
21 hours ago
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1/5
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
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Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
3 days ago
View on Instagram |
2/5
Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan. At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move. Feminine energy, observation, and killer analytics. That's the Mina method. If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
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Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan. At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move. Feminine energy, observation, and killer analytics. That's the Mina method. If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
7 days ago
View on Instagram |
3/5
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. And since we're asking you to ask them, it's only fair we answer first: 1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 3. We only recommend what your business actually needs, even when that means selling you less. 4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support. 5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build. 6. And yes, you can actually reach us. Real people, real answers, without the week-long wait. 7. We never work with your competitors. One client per niche, per area. Your strategy stays yours. Screenshot the list, save it, and bring it to your next discovery call.
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. And since we're asking you to ask them, it's only fair we answer first: 1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 3. We only recommend what your business actually needs, even when that means selling you less. 4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support. 5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build. 6. And yes, you can actually reach us. Real people, real answers, without the week-long wait. 7. We never work with your competitors. One client per niche, per area. Your strategy stays yours. Screenshot the list, save it, and bring it to your next discovery call.
•
Follow
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. And since we're asking you to ask them, it's only fair we answer first: 1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 3. We only recommend what your business actually needs, even when that means selling you less. 4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support. 5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build. 6. And yes, you can actually reach us. Real people, real answers, without the week-long wait. 7. We never work with your competitors. One client per niche, per area. Your strategy stays yours. Screenshot the list, save it, and bring it to your next discovery call.
1 week ago
View on Instagram |
4/5
Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
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Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
1 week ago
View on Instagram |
5/5
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