We offer social media management for small to medium-sized businesses looking to create trusting, long-term relationships with their customers.
Our unique approach to management allows your company to grow without having to think about social media.
>>You do what you do best while we do the same.
We've been managing our clients' social media accounts for years, and based on our experience, we have created two thoughtfully-designed packages that support a range of needs.
FACEBOOK | INSTAGRAM
For businesses in the early stages of developing their social media presence. These clients are ready to build a strong foundation with expert guidance and skillful monthly management.
- Enjoy our industry leading account set-up process
- 25 branded social media templates
- Monthly curated content calendar
- Quarterly hashtag research
- Monthly trend research to ensure gifs, post topics, and stories are taking advantage of all the current trends.
FACEBOOK | INSTAGRAM | LINKEDIN | GOOGLE MY BUSINESS
**Enjoy the benefits of the Presence Package with these additions below!
- We kick off with a full strategic plan; where we research your competitors, your ideal clients and industry to craft a clear growth strategy for our management,
- We take our creative direction very seriously! Whether your business is near or far, we attend a monthly content collection session with you and your team EVERY MONTH!
- Custom-designed set of social media templates
- Initial 30-60 minute social media strategy meeting with customized market research document on competitors, industry trends, etc.
- Instagram and Facebook stories (about 10-12 days worth) throughout the month, we take your monthly post themes and create spin-offs about the same topic, share Reels, and any other timely content as needed.
- We spend 30 minutes each week engaging with your audience directly! Following hashtags, following users that are your ideal audience, and answering questions/DM’s.
As they say, the proof is in the pudding; or, as we like to call them, client case studies.
We Build Long-Term Growth
Social Media FAQ's
We are here for you! We offer one-on-one coaching with an expert on our team based on the scope of information you would like to focus on and social media is one of our specialties. So schedule your complimentary consultation and we will get you matched up with the best coach for your unique needs!
At the beginning stages of this process, we allocate time to get to know who you are and how you want to communicate, including understanding what voice suits you best and how you want to interact and engage with your clients. We also develop content pillars that revolve around what speaks to your unique audience and industry. We gather this information via our social media survey, and we host an in-depth strategy session for our Accelerate Package holders.
Then, we use that information to guide our language and voice choices when writing captions and creating graphics. You will also have a chance to review all posts before they’re published, and you can provide feedback if you feel the tone or voice is off. This process happens in Loomly (this is our social media management software – no Google Docs here!). Our software allows you to see a preview of each post on each platform just as it will be displayed! You can make comments, add additions, and approve posts directly in the app; keep in mind there’s always a bit of a refining process in the first couple of months that help steer us toward a consistent, clear voice for your brand. Additionally, our team has its own internal proofing process to ensure our creative and copywriting are always on point! By the time our client reviews their social media, it has already been reviewed by three people (social media impact, copy, and creative teams), eliminating time-wasting mistakes!
Each brand is unique; we want to communicate that uniqueness through your social media presence. You have strengths and values that your competitors don’t have, and those are the things that will make customers opt for you over anyone else. So we use your brand values, differentiation points, and unique aspects of your customer base to create a strategy that clearly communicates who you are to the people who matter. These are the things that set you apart and create curiosity, interest, and brand recognition for your company.
Having a social media strategy in place will ensure that your social media efforts are more fruitful and that you are working to support your broader business goals. Putting a strategy together includes outlining your business goals so we can work backward to create posts that reinforce them.
Social media strategy can help you:
- boost your SEO
- direct traffic to your website
- gain customer insights through authentic engagement
- create brand loyalty
- launch products and drive sales
- educate your ideal customer
Social media growth requires consistency and commitment to understanding your ideal client – authentic growth doesn’t happen overnight.
Consistency on social media not only communicates trust and reliability to your followers, but it’s also a great way to get on the algorithm’s “good side.” For example, what would you think if you saw that a brand had once been consistently posting on social media, but now it’s been two months since their last post? “Have they closed?” “Did something bad happen?” “They must not be doing well.” Those are thoughts we never want your potential customers to think. A consistent presence on social media reaffirms that you’re an active, responsive business ready to take them on as a customer, and ultimately, that leads to results.
We also go beyond vanity results and don’t use them as our only indicators of growth. Followers are great, but 100,000 followers who don’t really care about you are much less valuable than 1,000 followers who love what you do. We audit who is following you (and, more importantly, who is engaging with you) to further refine your ideal audience and understand the type of person attracted by your content, products, or services. Focusing on what will appeal to your ideal clients is essential because that looks different to every business. It doesn’t matter if your cousin Sal doesn’t connect with the content you’re putting out; Sal isn’t the one who will be bringing money to your business!
Social media is a great tool to market your business, but it’s not an end-all-be-all. You don’t own your Instagram account; Instagram does. You don’t own your followers; Facebook does. That’s why we always consider the customer journey BEYOND just interacting with your social media accounts. Your store, website, or owned channels (like email lists, for example) are the true tangibles that drive income into your business.
Every social media post should have a deeper purpose than just being pretty; the ultimate goal should be to drive people to your website, your store, or anywhere else you can directly connect with them and get them in your universe. We’ve seen it happen too often that a business relies solely on social media only to have their Instagram hacked, their Facebook banned, or their content gets blocked and leaves them without any contact with their once-loyal customers. Your website and email list are your insurance policy that ensures you have a direct line of communication with your customers no matter what.
When you work with The Mina Company, we understand all the moving parts and work to cover your bases from the very beginning!
If you have access to to Zoom, Google Chat, or any digital communication platform, our team will be able to attend your content collection virtually and coach your team on all overall collection. Yes, this means you will be collecting video and showing us in the moment so that we can content direct live.
We bring a list of needs, Reel themes, etc. and we work with you to collect it all in about an hour!