The Mina Company

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Case Study: The Elgin Doula — Helping a Niche Brand Get Seen, Found & Booked

Building Visibility for a Birth & Lactation Team Rooted in Faith and Compassion

The Challenge

ABOUT The Elgin Doula

The Elgin Doula is a Christian birth and postpartum support practice offering doula care, lactation consulting, and prenatal education in the Chicago area. When they partnered with The Mina Company in early 2025, they were ready to be seen by more families — but needed help getting found online, optimizing their traffic, and turning visits into inquiries.

The Challenge: With a beautiful brand and a heart-centered mission, The Elgin Doula had all the right pieces — but not enough visibility. Their Google presence was minimal, conversion tracking wasn’t yet reliable, and paid traffic wasn’t converting consistently. Our role was to create a clear foundation for growth: visibility, clarity, and results.

 

Our Strategy

We focused on setting up scalable marketing systems that could grow with the practice:

  • Launched and managed Google Ads + Meta Ads for both awareness and leads

  • Implemented SEO maintenance to build search visibility and rankings

  • Provided blog optimization and topic strategy (AI-assisted content for birth topics)

  • Resolved tracking issues and implemented form conversion setup

  • Delivered monthly reporting, campaign adjustments, and education

THE IMPACT: With a clear SEO foundation and ads that drive results, The Elgin Doula now has the tools to grow confidently — without guessing. Their website performs stronger, their content supports their mission, and they’ve built a system that reflects both their faith and their professionalism.

READY TO CHAT WITH OUR TEAM?

The Results

Website & SEO

  • Search visibility increased by +19.58% within the first month

  • 44 keywords ranking on page 1 of Google, including:

    • high-risk pregnancy doula support

    • Christian doula Elgin

    • Bradley method classes Chicago

  • Top pages included:

    • High-Risk Pregnancy Doulas

    • Doula Practice Overview

    • Prenatal Coaching Services

  • Bounce rate dropped 8–12% after page optimization

Ads & Conversions:

  • Google Ads click-through rates (CTR) between 1.78–2.36%

  • Meta Ads reach: 14,000+ with 5,700+ landing page views

  • Cost-per-click as low as $1.94, well below industry average

“The Elgin Doula had a beautiful brand — we helped it get in front of the right families and start booking more consistently online.”

Do Doula Practices Really Benefit from Google Ads + SEO?

Yes — especially in competitive local markets.
Most families search online for doula care, childbirth classes, and lactation support — often without knowing what to look for. We helped The Elgin Doula show up on Google, reduce ad spend waste, and speak directly to the clients who value faith-based, full-spectrum birth care. With SEO and ads working together, they built visibility and trust at the same time.

Learn more about our Services
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Proud of this one. 🎥 Lighthouse Wholehealth Therapy trusted us with their brand — and we showed up with everything we've got. In-house video, photography, and strategy built around who they actually are. This is what full-service looks like. See what we can do for your brand. theminacompany.com
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Proud of this one. 🎥 Lighthouse Wholehealth Therapy trusted us with their brand — and we showed up with everything we've got. In-house video, photography, and strategy built around who they actually are. This is what full-service looks like. See what we can do for your brand. theminacompany.com
1 day ago
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Four words that sum up who we are — and how we show up for every single client. At The Mina Company, we're not your typical agency. We're a small but mighty boutique team that becomes genuinely invested in your business. You'll know our names, we'll know yours, and we'll probably hype you up more than you expected. We blend real marketing strategy with something a little harder to put in a proposal — intuition. We listen to what your business actually needs, not just what looks good on paper. And then we go all in. Because if you're investing in us, we're investing right back in you. Learn more about how we work at theminacompany.com
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Four words that sum up who we are — and how we show up for every single client. At The Mina Company, we're not your typical agency. We're a small but mighty boutique team that becomes genuinely invested in your business. You'll know our names, we'll know yours, and we'll probably hype you up more than you expected. We blend real marketing strategy with something a little harder to put in a proposal — intuition. We listen to what your business actually needs, not just what looks good on paper. And then we go all in. Because if you're investing in us, we're investing right back in you. Learn more about how we work at theminacompany.com
5 days ago
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If you've been on the fence about digital ads, this one's for you. Google and Meta aren't just for the big brands with massive budgets — they're actually where small businesses have the biggest opportunity to compete. Google catches the people who are already searching for exactly what you do. Meta keeps your brand in front of the people who've already shown interest but haven't made a move yet. Together? It's a full-funnel strategy that works even on a modest budget. And at The Mina Company, there are no ad spend minimums, no agency-owned accounts, and no locked-in contracts. You stay in control — we just make every dollar smarter. Curious what this could look like for your business? Send us a DM or visit theminacompany.com
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If you've been on the fence about digital ads, this one's for you. Google and Meta aren't just for the big brands with massive budgets — they're actually where small businesses have the biggest opportunity to compete. Google catches the people who are already searching for exactly what you do. Meta keeps your brand in front of the people who've already shown interest but haven't made a move yet. Together? It's a full-funnel strategy that works even on a modest budget. And at The Mina Company, there are no ad spend minimums, no agency-owned accounts, and no locked-in contracts. You stay in control — we just make every dollar smarter. Curious what this could look like for your business? Send us a DM or visit theminacompany.com
6 days ago
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We've said it before and we'll keep saying it — digital advertising is the most powerful place a small business can put its marketing dollars right now. Not because it's trendy. Because it works. You're not guessing who sees your ad or hoping your flyer lands in the right hands. You're reaching the exact person who is already interested in what you do — on the platforms they're already spending time on. And with no ad spend minimums and full budget flexibility, you stay in control of every dollar from day one. Ready to make your marketing budget work harder? Send us a DM or visit theminacompany.com
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We've said it before and we'll keep saying it — digital advertising is the most powerful place a small business can put its marketing dollars right now. Not because it's trendy. Because it works. You're not guessing who sees your ad or hoping your flyer lands in the right hands. You're reaching the exact person who is already interested in what you do — on the platforms they're already spending time on. And with no ad spend minimums and full budget flexibility, you stay in control of every dollar from day one. Ready to make your marketing budget work harder? Send us a DM or visit theminacompany.com
1 week ago
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Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
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Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
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