The Mina Company

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Case Study: The Elgin Doula — Helping a Niche Brand Get Seen, Found & Booked

Building Visibility for a Birth & Lactation Team Rooted in Faith and Compassion

The Challenge

ABOUT The Elgin Doula

The Elgin Doula is a Christian birth and postpartum support practice offering doula care, lactation consulting, and prenatal education in the Chicago area. When they partnered with The Mina Company in early 2025, they were ready to be seen by more families — but needed help getting found online, optimizing their traffic, and turning visits into inquiries.

The Challenge: With a beautiful brand and a heart-centered mission, The Elgin Doula had all the right pieces — but not enough visibility. Their Google presence was minimal, conversion tracking wasn’t yet reliable, and paid traffic wasn’t converting consistently. Our role was to create a clear foundation for growth: visibility, clarity, and results.

 

Our Strategy

We focused on setting up scalable marketing systems that could grow with the practice:

  • Launched and managed Google Ads + Meta Ads for both awareness and leads

  • Implemented SEO maintenance to build search visibility and rankings

  • Provided blog optimization and topic strategy (AI-assisted content for birth topics)

  • Resolved tracking issues and implemented form conversion setup

  • Delivered monthly reporting, campaign adjustments, and education

THE IMPACT: With a clear SEO foundation and ads that drive results, The Elgin Doula now has the tools to grow confidently — without guessing. Their website performs stronger, their content supports their mission, and they’ve built a system that reflects both their faith and their professionalism.

READY TO CHAT WITH OUR TEAM?

The Results

Website & SEO

  • Search visibility increased by +19.58% within the first month

  • 44 keywords ranking on page 1 of Google, including:

    • high-risk pregnancy doula support

    • Christian doula Elgin

    • Bradley method classes Chicago

  • Top pages included:

    • High-Risk Pregnancy Doulas

    • Doula Practice Overview

    • Prenatal Coaching Services

  • Bounce rate dropped 8–12% after page optimization

Ads & Conversions:

  • Google Ads click-through rates (CTR) between 1.78–2.36%

  • Meta Ads reach: 14,000+ with 5,700+ landing page views

  • Cost-per-click as low as $1.94, well below industry average

“The Elgin Doula had a beautiful brand — we helped it get in front of the right families and start booking more consistently online.”

Do Doula Practices Really Benefit from Google Ads + SEO?

Yes — especially in competitive local markets.
Most families search online for doula care, childbirth classes, and lactation support — often without knowing what to look for. We helped The Elgin Doula show up on Google, reduce ad spend waste, and speak directly to the clients who value faith-based, full-spectrum birth care. With SEO and ads working together, they built visibility and trust at the same time.

Learn more about our Services
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Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
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Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
1 day ago
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Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
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Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
3 days ago
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2/5
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
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Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
5 days ago
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Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
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Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
1 week ago
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Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
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Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
2 weeks ago
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