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Case Study: The Elgin Doula — Helping a Niche Brand Get Seen, Found & Booked

Building Visibility for a Birth & Lactation Team Rooted in Faith and Compassion

The Challenge

ABOUT The Elgin Doula

The Elgin Doula is a Christian birth and postpartum support practice offering doula care, lactation consulting, and prenatal education in the Chicago area. When they partnered with The Mina Company in early 2025, they were ready to be seen by more families — but needed help getting found online, optimizing their traffic, and turning visits into inquiries.

The Challenge: With a beautiful brand and a heart-centered mission, The Elgin Doula had all the right pieces — but not enough visibility. Their Google presence was minimal, conversion tracking wasn’t yet reliable, and paid traffic wasn’t converting consistently. Our role was to create a clear foundation for growth: visibility, clarity, and results.

 

Our Strategy

We focused on setting up scalable marketing systems that could grow with the practice:

  • Launched and managed Google Ads + Meta Ads for both awareness and leads

  • Implemented SEO maintenance to build search visibility and rankings

  • Provided blog optimization and topic strategy (AI-assisted content for birth topics)

  • Resolved tracking issues and implemented form conversion setup

  • Delivered monthly reporting, campaign adjustments, and education

THE IMPACT: With a clear SEO foundation and ads that drive results, The Elgin Doula now has the tools to grow confidently — without guessing. Their website performs stronger, their content supports their mission, and they’ve built a system that reflects both their faith and their professionalism.

READY TO CHAT WITH OUR TEAM?

The Results

Website & SEO

  • Search visibility increased by +19.58% within the first month

  • 44 keywords ranking on page 1 of Google, including:

    • high-risk pregnancy doula support

    • Christian doula Elgin

    • Bradley method classes Chicago

  • Top pages included:

    • High-Risk Pregnancy Doulas

    • Doula Practice Overview

    • Prenatal Coaching Services

  • Bounce rate dropped 8–12% after page optimization

Ads & Conversions:

  • Google Ads click-through rates (CTR) between 1.78–2.36%

  • Meta Ads reach: 14,000+ with 5,700+ landing page views

  • Cost-per-click as low as $1.94, well below industry average

“The Elgin Doula had a beautiful brand — we helped it get in front of the right families and start booking more consistently online.”

Do Doula Practices Really Benefit from Google Ads + SEO?

Yes — especially in competitive local markets.
Most families search online for doula care, childbirth classes, and lactation support — often without knowing what to look for. We helped The Elgin Doula show up on Google, reduce ad spend waste, and speak directly to the clients who value faith-based, full-spectrum birth care. With SEO and ads working together, they built visibility and trust at the same time.

Learn more about our Services
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Season 2 of Breaking Through is here! 🎙️ 🎉 The first episode is a very real, honest conversation about something we don’t talk about enough in business—what happens when the person who built it needs to step away. Burnout, capacity, identity, and the reality of running something that depends on you. This episode isn’t about having it all figured out. It’s about what actually happens behind the scenes, and what you learn when you give yourself space. Listen to Season 2, Episode 1 everywhere you listen to podcasts!
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Season 2 of Breaking Through is here! 🎙️ 🎉 The first episode is a very real, honest conversation about something we don’t talk about enough in business—what happens when the person who built it needs to step away. Burnout, capacity, identity, and the reality of running something that depends on you. This episode isn’t about having it all figured out. It’s about what actually happens behind the scenes, and what you learn when you give yourself space. Listen to Season 2, Episode 1 everywhere you listen to podcasts!
18 hours ago
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Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
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Your brand photos are not just for your website. They are for everything your brand touches. From digital presence to marketing and beyond, strong photography creates cohesion, trust, and clarity in how your business is perceived. Sharing a recent shoot with Chariot Law Firm as an example of intentional, versatile brand imagery in action. If your visuals need to do more than sit on a page, The Mina Company can help create photography that is built to support your brand everywhere it shows up → theminacompany.com
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I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
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I’ve noticed that the business world often rewards speed and doing more rather than paying attention. What it really needs is feminine energy. It needs intuition, careful observation, and clear analysis. That kind of energy shows up in the questions we ask, the small patterns we notice, and the choices we make with intention. It isn’t soft or secondary. It’s thoughtful, grounded, and powerful in ways that often get overlooked. Explore our approach to strategic, intuitive business theminacompany.com/intuitive-business-strategy
2 weeks ago
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A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
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A look at the tools that support how I work day to day as a CMO. From strategy and content research to communication and scheduling, these are the platforms I rely on to stay organized, move faster, and keep execution simple. Let us handle the strategy, tools, and execution → theminacompany.com
3 weeks ago
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The Mina Company handles it all. We bring clarity and direction so you can focus on your business, not the chaos. Visit theminacompany.com to learn more
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The Mina Company handles it all. We bring clarity and direction so you can focus on your business, not the chaos. Visit theminacompany.com to learn more
3 weeks ago
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