Should You Hire a Social Media Agency?
Social media has grown so much in the last 10 years, and it’s continuing to evolve as new generations usher in unique technological advancements and trends. So with this in mind, how do we keep up? Whether you’re a big brand or a smaller company just starting out, we all have to figure out a way to carve out our own corners of the universe, and a social media agency can take some of this weight off your shoulders.
Let’s walk through some of the pros and cons of hiring an agency to help you with social media in the context of your business ventures and by the end of this discussion, if you’re interested in moving toward the agency side of things, The Mina Company is always ready and eager to serve other businesses!
Why You Should Hire a Social Media Agency
With how rapidly the social media landscape is changing, it can be difficult to keep up with the specific techniques that can help your business in this current moment. Trends come and go, but this doesn’t mean that there aren’t some tried and true ways to support the success of your content. Agencies do this for a living!
Take The Mina Company for example. We do some, if not all, of that social media research and content creation for our clients so they don’t have to! It allows them to focus on the marrow of their business, their mission, and their goals. We help them with the leg work that will actively and passively push their company up the ladder of success.
The Mina Company offers two social media packages; One is more comprehensive than the other, but both cover hashtag research, creating templates for different social media platforms, and defining the trajectory of current trends so that we can adjust accordingly.
We all know how time-consuming sustaining a business can be, especially if you are in the early stages of building a company. However, hiring a social media agency frees up space in your brain and your schedule so you can enjoy the parts of your business that really speak to your passions and skills. Hand off the tasks that require you to take the pulse of each platform every day.
Why You Might Want to Hold Off on Hiring Some Help
Now, hiring an agency to do some of the social media work isn’t a blanket solution; here are a few instances where you might want to hold off on hiring help.
We understand that not every business is in a place where they can outsource work such as this – either for financial reasons, time constraints, or both. If you’re in that position currently, don’t worry! The beautiful thing about social media is that everyone can learn how social media works. It takes some work and time to get the hang of creating content for each platform, how they differ in principle, and how to catch patterns on the internet. But you can do it!
Another thing to consider is that hiring a social media agency requires you to work with people that you don’t often know, or at least don’t know well. There will be a time of transition when you first begin where you, your team, and the members of the agency that you’re working with are getting to know each other – this means getting to know the way you approach timelines, content, style, aesthetics, everything! Managing expectations and giving each other grace in the beginning is essential to your overall success together. If you’re still figuring out your own business’ approach to these elements of your brand or finding your niche, you may want to iron those out before hiring an agency.
Always Reach Out if You Have Any Questions
The Mina Company was once a one-woman show just trying to find its place and mission in the wide world of social media, and now we’ve grown into a team of really incredible, talented, and dedicated individuals who believe in the power of community and supporting others on their entrepreneurial journeys. We are here to help you, whether you want to try out one of our two packages or just want a little more information on how we can assist you, so don’t hesitate to reach out! Your brand and vision matter.