The Mina Company

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Hometown Family Health: Website & SEO for a Family-Centered Wellness Clinic

Website Development + SEO Strategy for a Wellness Clinic in Fort Collins, CO

The Challenge

MINA'S FOCUS -

Hometown Family Health is a family-centered mental health and wellness clinic serving Colorado families with a faith-based, integrative approach. When they came to The Mina Company, they had a vision for a warm, trustworthy brand — but no digital home to support it. We led the design and development of their first full website and implemented an SEO strategy to help them reach the right local clients with clarity and confidence.

Our Strategy

  • Custom Website Development: Designed and built a clean, responsive site that reflected their values, services, and tone of care — with intuitive navigation and thoughtful copy.

  • Service Page Strategy: Organized and wrote content for specific audiences (e.g., therapy, hormone support, family care) to support SEO and make scheduling easy.

  • SEO Implementation: Set up foundational SEO, including metadata, image optimization, keyword structure, and page speed improvements.

  • Conversion Flow: Clear contact pathways, online scheduling integration, and mobile-friendly booking buttons.

  • Brand Clarity: Collaborated on voice and positioning to reflect their community focus and holistic approach.

THE IMPACT: With a modern website and strong SEO foundation, Hometown Family Health is now equipped to grow intentionally — and reach more local families searching for holistic care. Their site not only reflects their values, but also works behind the scenes to drive traffic, build trust, and convert inquiries into appointments.

READY TO CHAT WITH OUR TEAM?

The Results

Website & SEO Growth

  • Site now ranks on page 1 for:

    • hormone therapy for women Fort Collins

    • faith-based mental health Colorado

    • family wellness clinic Northern Colorado

  • Local visibility increased within 60 days of launch

  • Average time on page exceeds 2:45 — showing strong user engagement

  • Clear site structure allows for future blog expansion and ad-ready landing pages

“This project laid the digital foundation for Hometown’s next chapter — grounded in faith, family, and visibility that supports real growth.”

Screenshot of Hometown Family Health's website homepage
VISIT HOMETOWN FAMILY HEALTH

Why Work With a Marketing Agency That Specializes in Wellness and Therapy?

Because how you show up online matters — especially in healing spaces.
We help family wellness clinics like Hometown build digital tools that feel as personal and grounded as the care they provide. From first-click to first appointment, we design experiences that welcome, inform, and convert.

What Kind of Marketing Do Accounting Firms Actually Need?

Clarity, credibility, and conversion support.
For most CPA firms, the right clients aren’t scrolling endlessly — they’re searching. We helped AuerCPA show up in Google results with the right keywords, build trust through branding, and convert seasonal traffic with clear calls to action. That’s what real strategy looks like for accountants.

Learn more about our Services
Mina2024-06084-Web

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Old Town Fort Collins just got a little more beautiful. @lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match. We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page. Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful. @lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match. We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page. Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful. @lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match. We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page. Explore the new website at lalumiereliving.com
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Old Town Fort Collins just got a little more beautiful. @lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match. We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page. Explore the new website at lalumiereliving.com
1 day ago
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Meet Bre Russell of @femthrive! If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner. Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life. What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment: - a 24-page personalized report on your business - a strategic roadmap for the next 12 months - a complimentary 90-minute deep dive to get into it No pitch. Just real, high-level insight from someone who has been in the trenches herself. If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
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Meet Bre Russell of @femthrive! If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner. Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life. What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment: - a 24-page personalized report on your business - a strategic roadmap for the next 12 months - a complimentary 90-minute deep dive to get into it No pitch. Just real, high-level insight from someone who has been in the trenches herself. If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
1 week ago
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2/5
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
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Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
1 week ago
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3/5
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
2 weeks ago
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4/5
Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
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Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
2 weeks ago
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5/5
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