Case Study: Lighthouse WholeHealth Therapy Center — Strategic Growth for a Local Therapy Clinic
From Local Launch to Community Visibility: Helping a New Clinic Get Found, Fast
The Challenge
MINA'S FOCUS -
When Lighthouse WholeHealth Therapy Center opened their doors, they had a brand-new name and an existing website — but no strategic visibility or local search presence. They turned to The Mina Company to help them attract the right clients through a balanced approach that included SEO, Google Ads, community-based marketing, and ongoing strategic planning. Over the course of a year, their website traffic, search visibility, and inquiries all began to rise — creating the momentum needed to grow with intention.
The Challenge: Lighthouse had a clear mission — to serve families with occupational, speech, and physical therapy — but they were starting with a clean slate. The clinic needed help reaching new clients, showing up in search, and connecting with the local community. Their site wasn’t optimized, ads weren’t running, and they needed support turning awareness into appointments.
Our Strategy
We created a plan that would lay a strong foundation and grow as the clinic did:
Conducted a full SEO audit and maintenance plan to improve keyword visibility
Wrote and published SEO-optimized blog content to drive long-term traffic
Launched and managed Google Ads campaigns targeting local therapy terms
Developed seasonal giveaways, in-person engagement campaigns, and booth signage
Built out tracking systems and improved form conversions and call flows
Met monthly for strategy sessions focused on growth, engagement, and conversions
THE IMPACT: Lighthouse WholeHealth Therapy Center has built a credible, consistent online presence in under a year. Their website is working harder, their SEO strategy is gaining traction, and their local visibility is rising — both in search and in real-world events. With each campaign, they continue to deepen community relationships and grow their client base in an intentional, values-aligned way.
The Results
Website Performance
Website traffic grew by 167% between Dec and April
Site conversion rate peaked at 4.21%
Monthly appointment requests increased significantly, especially from organic search
Contact form issues were resolved and ReCAPTCHA added to improve quality of leads
SEO & Blog Growth
Search visibility improved by +49.55% within the first 60 days
Top-ranking keywords include:
therapy center Fort Collins (+50)
wholehealth therapy (+47)
Most viewed blog topics:
Pediatric care, ADHD therapy, early intervention in Colorado
SEO now accounts for up to 36% of site traffic
Google Ads and Engagement:
Google Ads click-through rates as high as 8.72%
Conversions (calls + form fills) steadily tracked each month
Ads targeted both pediatric care and general therapy services, based on seasonal needs
Community campaigns included:
Mental health giveaways
Inclusive gymnastics partnerships
Local Northern CO events
“This brand may have been new — but now they show up with the presence of an established leader.”
How Do You Market a New Therapy Practice with a Preexisting Website?
You make the backend as strong as the front end.
We helped Lighthouse turn their site into a performance tool — with strong SEO structure, ad-driven lead capture, and authentic messaging. Strategy isn’t just for launches; it’s for building long-term success, one clear step at a time.
