The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
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  • Fractional CMO
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Case Study: Helping a Chiropractor Expand with Strategy That Scales

Impact Chiropractic is a high-volume wellness clinic known for its modern, family-focused care. As they prepared to open a second location, they partnered with The Mina Company to elevate their online visibility, drive local inquiries, and ensure both locations were supported by a clear and consistent marketing strategy.

The Challenge

MINA'S FOCUS -

Impact was expanding — but their marketing systems weren’t built to scale. Their current digital presence leaned heavily on organic referrals and lacked a geo-targeted strategy. With two clinics opening in different locations, they needed to attract local leads while maintaining consistency across both brands.

The Mina Company helped Impact Chiropractic develop a marketing approach focused on local targeting, scalable systems, and high-converting content.

 

Our Strategy

  • Geo-targeted Google Ads for each clinic location

  • Website updates to reflect multi-location structure

  • Google Business Profile optimization

  • Location-specific landing page SEO

  • Content strategy for social media and email

  • Monthly reporting and ad refinement to drive down cost-per-lead

THE IMPACT: With The Mina Company’s support, Impact Chiropractic successfully launched their second location with a clear, geo-targeted marketing strategy. From Google Ads to local SEO, every piece of the plan was designed to reduce confusion, boost visibility, and attract aligned patients in both markets. By laying the groundwork for sustainable growth, we helped the Impact team expand with confidence — and without competing against themselves online.

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The Results

Supported Seamless Expansion to Second Location:

  • Set up ad campaigns and location-specific copy ahead of launch

  • Differentiated messaging while maintaining brand consistency

  • Ensured both clinics were represented clearly on search and maps 

Strong Ad Performance:

  • Consistently delivered 100–150 clicks/month via Google Ads

  • Maintained click-through rates between 3–5%

  • Average cost-per-click between $1.50–$2.75, well below industry average

  • Drove qualified appointment inquiries from local searchers

Strategic Visibility:

  • Supported both locations with tailored SEO and ads

  • Created marketing systems that could grow with the business

  • Improved confidence in lead generation during a high-growth phase

Can a marketing agency really help with chiropractor expansion?

Yes — and it’s one of the most overlooked needs in practice growth. Expansion marketing requires a unique blend of local SEO, geo-targeted Google Ads, and messaging that supports multiple locations. We helped Impact Chiropractic do just that — with clear systems, smart content, and cost-effective ads that delivered results.

Learn more about our services
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Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
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Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
2 days ago
View on Instagram |
1/5
Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
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Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
6 days ago
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2/5
Ep. 7 is out now: Creating the Vision & Mission 🧭 In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years. In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild. Listen here ericavandersande.com/podcast or wherever you listen to podcasts #ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
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Ep. 7 is out now: Creating the Vision & Mission 🧭 In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years. In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild. Listen here ericavandersande.com/podcast or wherever you listen to podcasts #ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
1 week ago
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3/5
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
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Follow
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
1 week ago
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4/5
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
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We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
2 weeks ago
View on Instagram |
5/5
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