Case Study: Helping a Chiropractor Expand with Strategy That Scales
Impact Chiropractic is a high-volume wellness clinic known for its modern, family-focused care. As they prepared to open a second location, they partnered with The Mina Company to elevate their online visibility, drive local inquiries, and ensure both locations were supported by a clear and consistent marketing strategy.
The Challenge
MINA'S FOCUS -
Impact was expanding — but their marketing systems weren’t built to scale. Their current digital presence leaned heavily on organic referrals and lacked a geo-targeted strategy. With two clinics opening in different locations, they needed to attract local leads while maintaining consistency across both brands.
The Mina Company helped Impact Chiropractic develop a marketing approach focused on local targeting, scalable systems, and high-converting content.
Our Strategy
Geo-targeted Google Ads for each clinic location
Website updates to reflect multi-location structure
Google Business Profile optimization
Location-specific landing page SEO
Content strategy for social media and email
Monthly reporting and ad refinement to drive down cost-per-lead
THE IMPACT: With The Mina Company’s support, Impact Chiropractic successfully launched their second location with a clear, geo-targeted marketing strategy. From Google Ads to local SEO, every piece of the plan was designed to reduce confusion, boost visibility, and attract aligned patients in both markets. By laying the groundwork for sustainable growth, we helped the Impact team expand with confidence — and without competing against themselves online.
The Results
Supported Seamless Expansion to Second Location:
Set up ad campaigns and location-specific copy ahead of launch
Differentiated messaging while maintaining brand consistency
Ensured both clinics were represented clearly on search and maps
Strong Ad Performance:
Consistently delivered 100–150 clicks/month via Google Ads
Maintained click-through rates between 3–5%
Average cost-per-click between $1.50–$2.75, well below industry average
Drove qualified appointment inquiries from local searchers
Strategic Visibility:
Supported both locations with tailored SEO and ads
Created marketing systems that could grow with the business
Improved confidence in lead generation during a high-growth phase
Can a marketing agency really help with chiropractor expansion?
Yes — and it’s one of the most overlooked needs in practice growth. Expansion marketing requires a unique blend of local SEO, geo-targeted Google Ads, and messaging that supports multiple locations. We helped Impact Chiropractic do just that — with clear systems, smart content, and cost-effective ads that delivered results.
