The Mina Company

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  • Fractional CMO
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Intuitive Business Strategy for Your Soul's Vision

Tune into the deeper wisdom beneath the surface. Whether you’re expanding, evolving, or seeking new clarity, I craft business strategies that align with your energy, your purpose, and your natural flow.

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My Approach

With 16 years of marketing experience spanning corporate and small business environments, I bring a deep understanding of strategy, planning, and growth. From data-driven campaigns to creative solutions, I’ve helped businesses thrive by combining technical expertise with personalized insights.

As a lightworker and psychic-medium, I take this further by integrating intuition into my process. This unique blend of marketing expertise and spiritual alignment allows me to uncover opportunities and strategies that resonate with your business’s true purpose. 

Together, we’ll move beyond formulas to co-create a path that resonates.

Book a Consultation

The business world needs feminine energy. It needs intuition, observation, mixed with killer analytics. 

Now Available: 1:1 Monthly Coaching

My monthly marketing coaching program, Setting Your Soul on Fire, was created to work directly with the business owner. I will create a custom plan based upon your growth goals. We will mix tangible skills with intuitive work to help you better trust your intuition to better serve your clients energetically. 

Common topics: all things marketing, project management, building proposal systems, pricing structures, crafting the client experience, identifying your ideal client, building a team…the list goes on.

Monthly Coaching – starting at $500 per month 

Monthly Coaching + Voxer Access – starting at $750 per month 

Custom plans available for larger teams. 

Let's Chat

My Brands

Breaking Through with Erica

My #1 Mission - Empowering Female Business Owners

Supporting female business owners is not only important; it's crucial for a thriving economy and a more inclusive society.

Economic Impact

Women-owned businesses are a significant driving force in the global economy. In the United States alone, female-owned businesses generate over $1.8 trillion in revenue annually.

Job Creation

Female entrepreneurs are not just making an impact financially, but they also play a vital role in job creation. Studies show that businesses owned by women create jobs at a faster rate than the overall job market.

Diverse Perspectives

Female business owners bring unique perspectives and fresh ideas to the table. By supporting women in business, we foster a diverse and inclusive marketplace, leading to innovative solutions and enhanced competitiveness.

Role Models

Female marketing agency owners only make up of 1% of agency owners overall; but 80% of general buying decisions are made by women…do you see a disconnect here?! Our goal is to add more women to this mix to serve the world better and inspire future generations of women to pursue their entrepreneurial dreams. 

The latest on Intuitive Business Strategy

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Month-to-Month Marketing Retainer: Why Flexible Beats Flat

July 27, 2026
Intuitive Business Strategy

How Much Does a Fractional CMO Cost for a Small Business?

July 27, 2026
Intuitive Business Strategy

Fractional CMO vs. Marketing Agency: What’s the Real Difference?

July 27, 2026
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About Me

I’m a passionate entrepreneur, intuitive business strategist, and proud mom, dedicated to helping women create soul-aligned businesses that are both profitable and fulfilling. As a Manifesting Generator, my energy thrives on variety and purpose, allowing me to support others in building their dreams while embracing alignment and joy.

My family and I own multiple businesses, which has given me firsthand experience navigating the challenges and rewards of entrepreneurship. With over 16 years of marketing expertise and my intuitive gifts as a lightworker and psychic-medium, I blend practical strategy with spiritual alignment to guide women in crafting businesses that resonate with their purpose. 

My ultimate goal? To help as many people as possible live and work in a way that feels deeply aligned with their soul’s journey.

Book a Consultation
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being a mom and a business owner

Frequently Asked Questions​

What type of behind the scenes information will I receive access to?

All of it. If we use it in my agency, I will share it with you. Oftentimes I have noticed other coaches will give out a glossy version of pricing models, budgets, etc. I will always give you access to current documents we use daily AND show you how to use them yourself.

Do I need to be a medium or be interested in spirituality to be coached by Erica?

Absolutely not. I believe that all beings have an intuitive nature and as women we have a special way of tapping into that. We observe differently and it’s important to take in all the analytics as well as the feelings in the room to be the best advisors for our clients. 

What type of businesses do you typically work with?

I work with women-owned businesses that are looking to expand – from start-up to businesses that are making $500,000 a year or more. I don’t work with freelancers. 

 

Don't Miss Erica's Tips on Intuitively Breaking Through to Your Next Level in Business

Join me Owner + CEO, Erica Vander Sande, as I take you through the journey of owning a marketing agency.

>This podcast is for anyone launching a service based business and going from those early stages where it’s just you (wearing all the hats) to expansion of a full team, an exploding client list, the implementation of automation, and so much more!

We will chat about mindset, money and financial planning, networking, and all of the pivotal moments in my business so far. Join us!

Listen In!
Breaking Through Podcast

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Early on, I made a couple of choices a lot of agencies won't.

The first: we work within specific industries instead of taking anything that comes our way. It means we are experts in the spaces we work in, making us sharper and more strategic for the people we serve.

The second: we don't take competing clients. It would be easier and more profitable to say yes to everyone, but the moment you're working with two businesses that compete, someone's getting your leftover attention, and I never wanted a client wondering if that was them. 

If that's the kind of partner you've been looking for, let's talk.

DM us or reach out at theminacompany.com
Early on, I made a couple of choices a lot of agencies won't.

The first: we work within specific industries instead of taking anything that comes our way. It means we are experts in the spaces we work in, making us sharper and more strategic for the people we serve.

The second: we don't take competing clients. It would be easier and more profitable to say yes to everyone, but the moment you're working with two businesses that compete, someone's getting your leftover attention, and I never wanted a client wondering if that was them. 

If that's the kind of partner you've been looking for, let's talk.

DM us or reach out at theminacompany.com
Early on, I made a couple of choices a lot of agencies won't.

The first: we work within specific industries instead of taking anything that comes our way. It means we are experts in the spaces we work in, making us sharper and more strategic for the people we serve.

The second: we don't take competing clients. It would be easier and more profitable to say yes to everyone, but the moment you're working with two businesses that compete, someone's getting your leftover attention, and I never wanted a client wondering if that was them. 

If that's the kind of partner you've been looking for, let's talk.

DM us or reach out at theminacompany.com
Early on, I made a couple of choices a lot of agencies won't.

The first: we work within specific industries instead of taking anything that comes our way. It means we are experts in the spaces we work in, making us sharper and more strategic for the people we serve.

The second: we don't take competing clients. It would be easier and more profitable to say yes to everyone, but the moment you're working with two businesses that compete, someone's getting your leftover attention, and I never wanted a client wondering if that was them. 

If that's the kind of partner you've been looking for, let's talk.

DM us or reach out at theminacompany.com
Early on, I made a couple of choices a lot of agencies won't.

The first: we work within specific industries instead of taking anything that comes our way. It means we are experts in the spaces we work in, making us sharper and more strategic for the people we serve.

The second: we don't take competing clients. It would be easier and more profitable to say yes to everyone, but the moment you're working with two businesses that compete, someone's getting your leftover attention, and I never wanted a client wondering if that was them. 

If that's the kind of partner you've been looking for, let's talk.

DM us or reach out at theminacompany.com
•
Follow
Early on, I made a couple of choices a lot of agencies won't. The first: we work within specific industries instead of taking anything that comes our way. It means we are experts in the spaces we work in, making us sharper and more strategic for the people we serve. The second: we don't take competing clients. It would be easier and more profitable to say yes to everyone, but the moment you're working with two businesses that compete, someone's getting your leftover attention, and I never wanted a client wondering if that was them. If that's the kind of partner you've been looking for, let's talk. DM us or reach out at theminacompany.com
19 hours ago
View on Instagram |
1/5
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
•
Follow
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong. When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy. What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to. Interested in an ADA compliant website? DM us or reach out at theminacompany.com
5 days ago
View on Instagram |
2/5
Every business deserves to be seen. Especially the ones giving the most back.

Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make.

So this year we're giving back over $18,000 in marketing services to local nonprofits.

A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us.

To the organizations we get to work with this year, thank you for letting us be part of it.
•
Follow
Every business deserves to be seen. Especially the ones giving the most back. Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make. So this year we're giving back over $18,000 in marketing services to local nonprofits. A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us. To the organizations we get to work with this year, thank you for letting us be part of it.
6 days ago
View on Instagram |
3/5
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
•
Follow
Having numbers and being able to trust them are two very different things. This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is. I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know. If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
7 days ago
View on Instagram |
4/5
The kids are back in school and for the first time in months, you can hear yourself think.

So what are you going to do with that bandwidth? 

Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. 

Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. 

And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum.

Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet.

Ready to make fall count? DM us or visit theminacompany.com
•
Follow
The kids are back in school and for the first time in months, you can hear yourself think. So what are you going to do with that bandwidth? Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum. Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet. Ready to make fall count? DM us or visit theminacompany.com
2 weeks ago
View on Instagram |
5/5
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