Marketing Strategy and Roadmaps for Growing Businesses
Whether you're launching, growing, or resetting, The Mina Company builds marketing strategies grounded in your goals, your budget, and real data, so you know exactly what to do next.
Our Approach
Every strategy starts with listening. We learn your business, your ideal clients, your capacity, and your numbers, then build a clear plan that tells you which channels to focus on, what to say, what to spend, and how to measure results.
The Mina Company is a 100% female-owned marketing agency in Fort Collins, Colorado, founded in 2019 by Erica Vander Sande, who brings 16+ years of marketing experience across corporate and small business. Our 9-person in-house team can put your strategy into action, or hand it to your team with step-by-step guidance. It’s strategy with heart, backed by data.
The best marketing strategy blends intuition, observation, and killer analytics.
Strategy Options and Pricing
- Custom Marketing Roadmap ($750): a clear, prioritized plan for your next stage of growth, so you know exactly where to focus first.
- Customized Marketing Strategy ($3,500): an in-depth strategy covering your ideal client, messaging, channels, budget, and the metrics we’ll track.
- Monthly Fractional CMO Consulting ($750/month): two strategy sessions a month to keep your plan on track.
- Fractional CMO team: senior strategy plus our full team to execute it.
Every service is available à la carte, and we work month-to-month. See our full pricing.
Our Mission: Empowering Women-Owned Businesses
Supporting female business owners is not only important; it's crucial for a thriving economy and a more inclusive society.
Economic Impact
Women-owned businesses are a major force in the U.S. economy. In 2024, women owned 14.5 million businesses, 39% of all U.S. firms, generating $3.3 trillion in annual revenue (Wells Fargo, 2025 Impact of Women-Owned Businesses).
Job Creation
Women-owned businesses employ 12.9 million people across the country. When women-owned businesses grow, their communities grow with them.
Diverse Perspectives
Female business owners bring unique perspectives and fresh ideas to the table. By supporting women in business, we foster a diverse and inclusive marketplace, leading to innovative solutions and stronger competition.
Role Models
Women are still underrepresented among marketing agency owners. Our goal is to add more women to the mix, serve our clients better, and inspire future generations of women to pursue their entrepreneurial dreams.
About Our Founder
Erica Vander Sande founded The Mina Company in 2019. She’s an entrepreneur, marketing strategist, and mom with 16+ years of marketing experience across corporate and small business environments. She and her family own multiple businesses, so she knows firsthand what it takes to grow one.
Today Erica leads a 9-person, women-led team that helps service-based and women-owned businesses across the country grow with marketing that’s strategic, measurable, and true to who they are. She also hosts the podcast Conversations in the Dark.
Frequently Asked Questions
What’s the difference between a roadmap and a full strategy?
A roadmap is a focused, prioritized plan for your next stage of growth. A full strategy goes deeper into your ideal client, messaging, channels, budget, and KPIs, and is built to guide your marketing for the year ahead.
Can your team carry out the strategy?
Yes. Our 9-person in-house team handles SEO and AI search optimization, Google and Meta ads, websites, social media, and more, all available à la carte. Or we can hand the plan to your team with clear next steps.
What types of businesses do you work with?
Service-based and women-owned businesses nationwide, including wellness and therapy practices, doulas and birth professionals, home builders, chiropractors, coaches, and professional services.
Do I have to sign a long-term contract?
No. Our ongoing services are month-to-month, and roadmaps and strategies are one-time projects.
Don't Miss Erica's Tips on Intuitively Breaking Through to Your Next Level in Business
Join me Owner + CEO, Erica Vander Sande, as I take you through the journey of owning a marketing agency.
>This podcast is for anyone launching a service based business and going from those early stages where it’s just you (wearing all the hats) to expansion of a full team, an exploding client list, the implementation of automation, and so much more!
We will chat about mindset, money and financial planning, networking, and all of the pivotal moments in my business so far. Join us!
