The Mina Company

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    • AI Implementation
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  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
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  • Fractional CMO
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Blossom Chiropractic

Blossom Chiropractic is a family-focused wellness clinic offering prenatal and pediatric care. They needed a strategy to help them grow visibility in their local community and attract more aligned patients.

VISIT HERE

The Challenge

MINA'S FOCUS -

Like many small chiro practices, Blossom had a beautiful mission but little marketing support. They weren’t showing up well on Google, they were struggling to beat their competitors, and needed help being found online. They wanted more clarity, more local reach, and a way to attract patients who aligned with their values.

Before teaming up with us, this small business was bringing in about 100 visitors a month from organic search. Not bad… but not exactly traffic jam-level. Fast forward, and they’re now cruising past 230+ organic visitors each month, a 130% increase.

Our Strategy

Over the past year, The Mina Company provided:

  • Monthly SEO support: keyword tracking, on-page updates, blog content, and visibility reports

  • Google + Meta ads management: for prenatal, pediatric, and general chiropractic services

  • Content planning: educational blog content designed to support search and trust

  • Geo-targeted campaigns: for both St. Pete and Orlando locations

  • Regular reporting & optimization to shift spend toward high-performing keywords and campaigns

THE IMPACT: Blossom’s digital presence now reflects the quality and care of their in-person services. With strong Google visibility, clear content, and reliable ad traffic, they’ve been able to grow their patient base — and adapt campaigns to seasonality, events, and new services.

READY TO CHAT WITH OUR TEAM?

The Results

Organic Search Growth:

  • Search visibility increased +50% year-over-year
  • Website traffic grew by +20.76% YoY
  • Over 200 organic visits/month from local search
  • Multiple high-value keywords moved to page 1 on Google, including:
    • “Prenatal chiropractor Orlando” (+41)

    • “Family chiropractor near me” (+12)

    • “Fertility chiropractic” (+48)

Ad Performance Highlights:

  • Google Ads consistently delivered 8–10 conversions/month with CPC as low as $37.14

  • Meta campaigns generated 15–20 leads per campaign at a cost of $12–$67 per lead

Website Conversion & Engagement:

  • Average website conversion rate: 2–3.7%

  • Peak appointment bookings: 72 in June (+80% MoM)

  • Bounce rates held steady under 10%, signaling healthy site engagement

  • Blog content consistently drew views and supported SEO across core services

Blossom Family Chiropractic

What kind of results can chiropractors expect from SEO?

At The Mina Company, we don’t just run ads or write blogs — we build full-spectrum marketing strategies that help chiropractors and wellness providers grow with clarity, connection, and consistent results. Whether you’re looking to increase your Google rankings, attract more prenatal or pediatric clients, or launch a second location, we bring a blend of strategy, content, and care that makes your brand stand out. Our SEO and digital ad support is designed specifically for service-based businesses in the health and wellness space — because we know your work is personal, and your marketing should be too.

Learn more about SEO
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Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
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Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
2 days ago
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1/5
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
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Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
5 days ago
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2/5
Ep. 4 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
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Ep. 4 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
7 days ago
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You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
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You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
1 week ago
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4/5
You should always know exactly what you're paying for. That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts. And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one. Want to know where your site stands right now? Send us a message or visit theminacompany.com
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You should always know exactly what you're paying for. That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts. And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one. Want to know where your site stands right now? Send us a message or visit theminacompany.com
2 weeks ago
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5/5
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