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Business Development Marketing

Why You Should Consider Hiring a Part-Time CMO

May 8, 2023

From the very beginning, all I’ve wanted to do is serve business owners – I hear from a lot of female entrepreneurs and business owners when we release these podcast episodes, and we came up with this new service offering from the feedback I’ve been receiving from YOU. So – let me tell you why you should consider hiring a part-time CMO.

We’ve noticed over the last several months that many of the businesses we serve are getting hit pretty hard by the wavering state of the economy. We’ve seen consumers start holding a little tighter to their wallets and it’s been impacting some of our clients in ways that make them need to reevaluate how they’re spending their own marketing dollars. And guess what? We encourage that! (What? A marketing agency telling people it’s OK to trim back on marketing?!) The one thing we want to make sure of is that you’re doing this smartly and strategically and that you’re not cutting off your sources of clients (because that’s what will pull you OUT of the financial struggle!). 

part-time CMO fort collins

We want to come alongside you and help you figure out what you should do based on your budget, team, & resources so you’re not stuck paying a marketing agency to do every little thing. Enter: our new monthly CMO service.

We can create a strategic plan of how to get things done given the resources you have and help hold your feet to the fire to make sure it’s *actually* getting done. Our monthly CMO (Chief Marketing Officer) service helps answer questions like:

-Can you show me examples of how this should look?

-How do I do XYZ?

-Will you take a look at what we’ve put together and provide feedback/suggestions?

-Who on my team should I delegate this task to? 

-What is the wisest way to spend my marketing budget this month? 

We’ll meet with business owners (and their teams!) 2 times per month to help answer questions, make plans, and pull all the pieces together so you can execute your own marketing. It’s truly like hiring an expert-level CMO without having to put another person on payroll!

Let us help you tap into the resources you have & utilize them most effectively. Learn more on our website or message us on social media to hear the deets!

Tune in now!

Curious what this looks like in practice? See how our Fractional CMO support works.

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You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
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You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
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