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Using Personality Evaluations to Optimize Your Workflow, Staff, & Clients

August 10, 2022

Have you ever gotten a new client and you just got a weird vibe right from the beginning? Or as you start working with them, there’s just a feeling that they are making decisions that don’t seem logical to you? As business owners, we can tend to ignore the red flags and just take on the client anyway – clients are clients, right? 

We have made these mistakes and always ended up with regrets – a project went over schedule, over budget, or just ended poorly. Once we were introduced to the world of personality evaluations, it was like a lightbulb went off in our heads: we could pre-screen our potential clients (as well as our prospective hires!) to make sure it will be a good working relationship for everyone involved! 

We use a series of three personality evaluations to determine who we hire, who we take on as clients, and how we design our workflows to ensure that we are creating the most balanced & well-rounded work environment possible. 

In today’s episode, we’re going to give an overview of the evaluations we use, what they mean, and how they play out in our business. The amount of information you get out of these tests allows you to make informed decisions quickly without having to learn by trial and error and truly optimizes the efficiency (and enjoyment!) of your business tenfold. 

staff personality evaluations

Assessments:

Personality Plus:

We use this test we use most when hiring, as it evaluates a person’s core personality

  • Sanguine: extroverted, talkers, optimists, appealing personality, naturally attract relationships, normally go with their gut rather than needing data, naturally curious, volunteers for jobs, enthusiastic, creative, inspires others to join
  • Melancholy: introverted, thinker, pessimist, deep & thoughtful, analytics, artistic, self-sacrificing, love charts & graphs, perfectionist, schedule-oriented 
  • Choleric: extroverted, the doers, optimistic, question everything, unemotional, independent, confident, organized, delegator, love to research and debate 
  • Phlegmatic: introvert, watcher, pessimist, peaceful, easy-going, collected, patient, consistent, quiet but witty, sympathetic, kind, all-purpose person, competent, mediates problems

Predictable Success:

This evaluation is all about getting your organization on the growth track & keeping it there – it’s like a blueprint for leaders who are looking for sustainable growth.

  • Visionary: see big picture, big thinkers, charismatic, deeply loyal, passionate, hate routine, love conversation, comfortable with ambiguity, really high visionaries can get stuck in the clouds
  • Synergist: learned skill that people have actively worked on themselves, comfortable in group environments, high emotional intelligence, managing group dynamics, read individuals & groups well, persuasive without being manipulative
  • Operator: doers, task-oriented, easily bored by meetings, action-oriented, work a lot and like to work alone, don’t like to be micro-managed, not naturally inclined to play well in meetings/groups
  • Processor: focus on underlying systems/processes, rational, analytical, logical, objective, trust data over emotion, love routine, dislike risk, prefer not to be rushed

Positive Intelligence:

The Positive Intelligence test is all about how you sabotage yourself and how it translates into your work & personal life; how you protected yourself as a child turns into how you sabotage yourself as an adult.

  • Avoider: focus on the positive and pleasant in an extreme way; avoid difficult and unpleasant tasks and conflicts.
  • Controller: anxiety-based need to take charge and control situations and people’s actions to one’s own will; high anxiety and impatience when that is not possible.
  • Hyper-Achiever: dependent on constant performance & achievement for self-respect and self-validation; can have unsustainable workaholic tendencies and loss of touch with deeper emotional & relational needs
  • Hyper-Rational: Intense and exclusive focus on the rational processing of everything, including relationships; can be perceived as uncaring, unfeeling, or intellectually arrogant.
  • Hyper-Vigilant: Continuous intense anxiety about all the dangers and what could go wrong; vigilance that can never rest.
  • Pleaser: try to gain affection & acceptance, can lose sight of one’s own needs & become resentful
  • Restless: constantly in search of greater excitement in the next activity or constant busyness; rarely at peace or content with the current activity.
  • Stickler: perfectionism, a need for order & organization taken too far, punctual, methodological, can be irritable, tense, and highly critical
  • Victim: emotional and temperamental as a way to gain attention and affection; an extreme focus on internal feelings, particularly painful ones.
Listen to the podcast

Resources:

Personality Plus by Florence Littauer

Personality Plus test

Predictable Success by Les McKeown 

Predictable Success test

The Synergist by Les McKeown

Positive Intelligence by Shirzad Chamine

Positive Intelligence test

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Ep. 2 is out now! Avoiding the Hard 🙅‍♀️

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

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Ep. 2 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
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So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours.

And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for.

Lets chat about what working with The Mina Company can look like for you theminacompany.com
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We stopped making our clients choose. Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both. So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours. And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for. Lets chat about what working with The Mina Company can look like for you theminacompany.com
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They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

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Some client relationships go all the way back. @lightcenterinc  is one of them.

They were one of our very first clients, and all these years later, they're still with us. 

The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers.

They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc  is one of them.

They were one of our very first clients, and all these years later, they're still with us. 

The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers.

They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc  is one of them.

They were one of our very first clients, and all these years later, they're still with us. 

The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers.

They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between.

This is what it looks like when a business and its marketing partner grow up together.

Looking for a team to grow with you? DM us or reach out at theminacompany.com
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Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
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At Mina, we make sure clarity isn't a luxury only big companies can afford.

We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing.

Whether you're a large company or small business, all our clients deserve that.

DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford.

We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing.

Whether you're a large company or small business, all our clients deserve that.

DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford.

We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing.

Whether you're a large company or small business, all our clients deserve that.

DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford.

We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing.

Whether you're a large company or small business, all our clients deserve that.

DM us or reach out at theminacompany.com
At Mina, we make sure clarity isn't a luxury only big companies can afford.

We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing.

Whether you're a large company or small business, all our clients deserve that.

DM us or reach out at theminacompany.com
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At Mina, we make sure clarity isn't a luxury only big companies can afford. We connect your ads, your website, your analytics, and your CRM so everything lives in one place, giving you accurate tracking and reporting to build your strategy on, and saving you money you'd otherwise sink into the places that aren't performing. Whether you're a large company or small business, all our clients deserve that. DM us or reach out at theminacompany.com
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Ep. 1 is out now! 🔥

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Link in bio.
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Ep. 1 is out now! 🔥 Get to know your host Erica Vander Sande and what these conversations are really going to be about. This first episode is the introduction, who Erica is as a business owner, mom, and intuitive, and the kind of honest conversations you can expect each week. Business, motherhood, money, ambition, grief, intuition, AI, identity, and all the things most of us only think about late at night. New episodes every Wednesday. Link in bio.
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