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Business Development

Tips for Running a Business While Being a Mom

May 11, 2023

Mom, wife, friend, boss, business owner…all the titles and roles can make your head spin! Our family just had 2 months of back-to-back kid sicknesses (yes, 2 whole months!!) that forced me into taking a step back in my business…but the only way I was able to do that is by following a few exercises to simplify my business that I lean into when it gets overwhelming.

being a mom and a business owner

First things first, focus on the people in your life that need you – those sick babies need your love and attention and you deserve a little TLC yourself! Step into that role and outsource anything else you can in your business that it’s not critical YOU do yourself (side note: this is why SOPs are so important!). 

If you’re a solopreneur or don’t have the ability to outsource, simplification looks like only focusing on the tasks that directly bring you money. It’s OK to hit pause on the things that don’t currently bring you a ton of revenue – you can always push play once life slows down a bit. But for the time being, you need to keep making money while opening up some space in your life, so focusing on your money-makers is where it’s at. 

This is why it’s so important to make it a priority to start building up a support team so you have the flexibility to step back when you need to – if it’s just you, it can be a lot trickier to take a step back!

The main takeaway that I want you to leave with is that times of necessary “mom duty” require you to streamline, focus on the revenue, and put your attention on you and your babies.

If you want to build a team that supports this kind of lifestyle, reach out! I offer a few different coaching opportunities to help you build your team and business processes so you can have a business that doesn’t require YOU to be in it day in and day out. 

Tune in now!
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Your marketing strategy shouldn't be running for two teams at once. At The Mina Company, we take on one client per niche or geographic area — full stop. That means when we build your SEO, your ads, and your content, it's built for you and no one else. No recycled playbooks. No split attention. No working with the business down the street that does exactly what you do. This is what ethical partnership actually looks like in practice. If you've ever felt like your agency was just copy-pasting a strategy they already ran for someone else in your space — we built our business model as the answer to that. Learn more about how we work at theminacompany.com
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If you've ever wondered whether SEO is really worth it for a small local business — this one's for you.

The truth is, local businesses are the ones who need SEO the most. You're not just competing with the shop down the street anymore. You're competing with every well-optimized website in your industry that shows up before you do on Google.

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If you've ever wondered whether SEO is really worth it for a small local business — this one's for you.

The truth is, local businesses are the ones who need SEO the most. You're not just competing with the shop down the street anymore. You're competing with every well-optimized website in your industry that shows up before you do on Google.

The good news? You don't need a massive budget to win locally. You need a strategy that's built around your business, your voice, and your community.

We offer a free SEO audit after your first call — so you'll know exactly where you stand before committing to anything.

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If you've ever wondered whether SEO is really worth it for a small local business — this one's for you.

The truth is, local businesses are the ones who need SEO the most. You're not just competing with the shop down the street anymore. You're competing with every well-optimized website in your industry that shows up before you do on Google.

The good news? You don't need a massive budget to win locally. You need a strategy that's built around your business, your voice, and your community.

We offer a free SEO audit after your first call — so you'll know exactly where you stand before committing to anything.

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If you've ever wondered whether SEO is really worth it for a small local business — this one's for you.

The truth is, local businesses are the ones who need SEO the most. You're not just competing with the shop down the street anymore. You're competing with every well-optimized website in your industry that shows up before you do on Google.

The good news? You don't need a massive budget to win locally. You need a strategy that's built around your business, your voice, and your community.

We offer a free SEO audit after your first call — so you'll know exactly where you stand before committing to anything.

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If you've ever wondered whether SEO is really worth it for a small local business — this one's for you. The truth is, local businesses are the ones who need SEO the most. You're not just competing with the shop down the street anymore. You're competing with every well-optimized website in your industry that shows up before you do on Google. The good news? You don't need a massive budget to win locally. You need a strategy that's built around your business, your voice, and your community. We offer a free SEO audit after your first call — so you'll know exactly where you stand before committing to anything. Send us a DM or visit theminacompany.com
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At The Mina Company, our digital ads model is built around your reality as a business owner. No ad spend minimums. No rigid contracts. Your Google and Meta accounts are set up in your name and stay yours — always. Want to run ads only during your busy season and pause everything else? We're built for exactly that.

You stay in control of your budget, your timeline, and your strategy. We just make sure every dollar you put in works as hard as possible.

Curious what that could look like for your business? Send us a DM or visit theminacompany.com
We hear it all the time: "I tried ads before and felt totally locked in. Minimum spends, agency-owned accounts, no flexibility."
That's not how we do it.

At The Mina Company, our digital ads model is built around your reality as a business owner. No ad spend minimums. No rigid contracts. Your Google and Meta accounts are set up in your name and stay yours — always. Want to run ads only during your busy season and pause everything else? We're built for exactly that.

You stay in control of your budget, your timeline, and your strategy. We just make sure every dollar you put in works as hard as possible.

Curious what that could look like for your business? Send us a DM or visit theminacompany.com
We hear it all the time: "I tried ads before and felt totally locked in. Minimum spends, agency-owned accounts, no flexibility."
That's not how we do it.

At The Mina Company, our digital ads model is built around your reality as a business owner. No ad spend minimums. No rigid contracts. Your Google and Meta accounts are set up in your name and stay yours — always. Want to run ads only during your busy season and pause everything else? We're built for exactly that.

You stay in control of your budget, your timeline, and your strategy. We just make sure every dollar you put in works as hard as possible.

Curious what that could look like for your business? Send us a DM or visit theminacompany.com
We hear it all the time: "I tried ads before and felt totally locked in. Minimum spends, agency-owned accounts, no flexibility."
That's not how we do it.

At The Mina Company, our digital ads model is built around your reality as a business owner. No ad spend minimums. No rigid contracts. Your Google and Meta accounts are set up in your name and stay yours — always. Want to run ads only during your busy season and pause everything else? We're built for exactly that.

You stay in control of your budget, your timeline, and your strategy. We just make sure every dollar you put in works as hard as possible.

Curious what that could look like for your business? Send us a DM or visit theminacompany.com
We hear it all the time: "I tried ads before and felt totally locked in. Minimum spends, agency-owned accounts, no flexibility."
That's not how we do it.

At The Mina Company, our digital ads model is built around your reality as a business owner. No ad spend minimums. No rigid contracts. Your Google and Meta accounts are set up in your name and stay yours — always. Want to run ads only during your busy season and pause everything else? We're built for exactly that.

You stay in control of your budget, your timeline, and your strategy. We just make sure every dollar you put in works as hard as possible.

Curious what that could look like for your business? Send us a DM or visit theminacompany.com
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The businesses that stay visible will be the ones creating content that is clear, structured, and genuinely useful.

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Your content is now being interpreted, summarized, and selected by AI tools before someone ever clicks on a website. That changes what it takes to actually be seen.

The businesses that stay visible will be the ones creating content that is clear, structured, and genuinely useful.

If you want to make sure your website is built for how search works today, The Mina Company can help → theminacompany.com
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The businesses that stay visible will be the ones creating content that is clear, structured, and genuinely useful.

If you want to make sure your website is built for how search works today, The Mina Company can help → theminacompany.com
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