The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact
Business Development

Tips for Running a Business While Being a Mom

May 11, 2023

Mom, wife, friend, boss, business owner…all the titles and roles can make your head spin! Our family just had 2 months of back-to-back kid sicknesses (yes, 2 whole months!!) that forced me into taking a step back in my business…but the only way I was able to do that is by following a few exercises to simplify my business that I lean into when it gets overwhelming.

being a mom and a business owner

First things first, focus on the people in your life that need you – those sick babies need your love and attention and you deserve a little TLC yourself! Step into that role and outsource anything else you can in your business that it’s not critical YOU do yourself (side note: this is why SOPs are so important!). 

If you’re a solopreneur or don’t have the ability to outsource, simplification looks like only focusing on the tasks that directly bring you money. It’s OK to hit pause on the things that don’t currently bring you a ton of revenue – you can always push play once life slows down a bit. But for the time being, you need to keep making money while opening up some space in your life, so focusing on your money-makers is where it’s at. 

This is why it’s so important to make it a priority to start building up a support team so you have the flexibility to step back when you need to – if it’s just you, it can be a lot trickier to take a step back!

The main takeaway that I want you to leave with is that times of necessary “mom duty” require you to streamline, focus on the revenue, and put your attention on you and your babies.

If you want to build a team that supports this kind of lifestyle, reach out! I offer a few different coaching opportunities to help you build your team and business processes so you can have a business that doesn’t require YOU to be in it day in and day out. 

Tune in now!
Share

You May Also Like

A Wild & Crazy Journey into Entrepreneurship

July 28, 2022

How to Thrive in Your Business through Cycle Mapping

August 3, 2022

Using Personality Evaluations to Optimize Your Workflow, Staff, & Clients

August 10, 2022

Merging Personality Assessments & Cycle Mapping Into a Marketing Strategy

August 17, 2022
Previous Post
Why You Should Consider Hiring a Part-Time CMO
Next Post
How to Gain Time Freedom

Follow us on the gram!

Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
•
Follow
Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
1 day ago
View on Instagram |
1/5
Ep. 9 is out now: The AI Hamster Wheel 🐹

In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?”

In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait.

If you’re deep in AI and starting to feel the burnout creep in, this one’s for you.

Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! 

#ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
•
Follow
Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
3 days ago
View on Instagram |
2/5
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money.

It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be.

My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line.

You deserve a partner who cares as much about your growth as you do.

Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com

#TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
•
Follow
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
5 days ago
View on Instagram |
3/5
Ep. 8 is out now: Raising Girls and a Business 🩷

I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them.

In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay.

If you’re building a business with your kids watching, this one’s for you.

Listen wherever you listen to podcasts!

#ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
•
Follow
Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
1 week ago
View on Instagram |
4/5
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

#TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
•
Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.