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Tips for Running a Business While Being a Mom

May 11, 2023

Mom, wife, friend, boss, business owner…all the titles and roles can make your head spin! Our family just had 2 months of back-to-back kid sicknesses (yes, 2 whole months!!) that forced me into taking a step back in my business…but the only way I was able to do that is by following a few exercises to simplify my business that I lean into when it gets overwhelming.

being a mom and a business owner

First things first, focus on the people in your life that need you – those sick babies need your love and attention and you deserve a little TLC yourself! Step into that role and outsource anything else you can in your business that it’s not critical YOU do yourself (side note: this is why SOPs are so important!). 

If you’re a solopreneur or don’t have the ability to outsource, simplification looks like only focusing on the tasks that directly bring you money. It’s OK to hit pause on the things that don’t currently bring you a ton of revenue – you can always push play once life slows down a bit. But for the time being, you need to keep making money while opening up some space in your life, so focusing on your money-makers is where it’s at. 

This is why it’s so important to make it a priority to start building up a support team so you have the flexibility to step back when you need to – if it’s just you, it can be a lot trickier to take a step back!

The main takeaway that I want you to leave with is that times of necessary “mom duty” require you to streamline, focus on the revenue, and put your attention on you and your babies.

If you want to build a team that supports this kind of lifestyle, reach out! I offer a few different coaching opportunities to help you build your team and business processes so you can have a business that doesn’t require YOU to be in it day in and day out. 

Tune in now!
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Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
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Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
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Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
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Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

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A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
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We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
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We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
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Most agencies need your ads running. We just need them working.

Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality.

No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count.

How can we help you? Send us a DM or visit theminacompany.com
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Most agencies need your ads running. We just need them working. Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality. No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count. How can we help you? Send us a DM or visit theminacompany.com
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