I’m Erica: agency owner, girl mom, and ultimate hype girl for female business owners.
I’m starting this podcast to teach you the actuals of how to start a marketing agency.
Learn how to start your own successful marketing agency and strategically outsource immediately – yes, that means you don’t have to do everything on your own, even as you’re just starting out!
This episode is all about me (yikes!), but I think it’s important for me to tell my story despite the discomfort I feel in recording a full episode about myself! I love learning about other people, hearing their stories, and discovering how they tackled all they’ve accomplished. So today I’m documenting my own journey into entrepreneurship; it’s one riddled with trauma and grief but also with so much joy and growth.
If you’re interested in hearing how one agency owner got started, tune in!
What drove me into entrepreneurship was a time when both my work and personal life came crashing down, from caring for a sick parent to a complicated pregnancy and even getting laid off, it felt like my world was ending…so I had to create a new one.
My first step? I made a list. I made a list of local businesses that I loved and saw potential in, got vulnerable, and asked if they would consider letting me do freelance marketing for them.
I didn’t have business cards, a website, a portfolio, anything! I started simply with what I had and gave my ALL to the clients who would take me. The most amazing thing? It worked!
Despite the blows that life continued to throw at me (and trust me, there were a LOT!), I slowly grew my client base and, eventually, a full agency. But truthfully, the only reason that this business survived and grew in the way that it did was because of the structure I set up in those first few months. The structure is what saved me when life was too much, and THAT is what I’m aiming to teach any freelancer who dreams of owning their own agency. You deserve to have both financial and time freedom, and friend? It is truly possible; it’s not just a pipedream.
My goal is to get you to make the leap to agency owner. If you feel scared, trust me, I get it! When I got started, all I had was a spreadsheet, a resume, and a prayer; if I can do it, you can too.