The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Intuitive Business Strategy
  • News + Resources
  • Contact
Business Development Marketing

Why You Should Consider Hiring a Part-Time CMO

May 8, 2023

From the very beginning, all I’ve wanted to do is serve business owners – I hear from a lot of female entrepreneurs and business owners when we release these podcast episodes, and we came up with this new service offering from the feedback I’ve been receiving from YOU. So – let me tell you why you should consider hiring a part-time CMO.

We’ve noticed over the last several months that many of the businesses we serve are getting hit pretty hard by the wavering state of the economy. We’ve seen consumers start holding a little tighter to their wallets and it’s been impacting some of our clients in ways that make them need to reevaluate how they’re spending their own marketing dollars. And guess what? We encourage that! (What? A marketing agency telling people it’s OK to trim back on marketing?!) The one thing we want to make sure of is that you’re doing this smartly and strategically and that you’re not cutting off your sources of clients (because that’s what will pull you OUT of the financial struggle!). 

part-time CMO fort collins

We want to come alongside you and help you figure out what you should do based on your budget, team, & resources so you’re not stuck paying a marketing agency to do every little thing. Enter: our new monthly CMO service.

We can create a strategic plan of how to get things done given the resources you have and help hold your feet to the fire to make sure it’s *actually* getting done. Our monthly CMO (Chief Marketing Officer) service helps answer questions like:

-Can you show me examples of how this should look?

-How do I do XYZ?

-Will you take a look at what we’ve put together and provide feedback/suggestions?

-Who on my team should I delegate this task to? 

-What is the wisest way to spend my marketing budget this month? 

We’ll meet with business owners (and their teams!) 2 times per month to help answer questions, make plans, and pull all the pieces together so you can execute your own marketing. It’s truly like hiring an expert-level CMO without having to put another person on payroll!

Let us help you tap into the resources you have & utilize them most effectively. Learn more on our website or message us on social media to hear the deets!

Tune in now!
Share

You May Also Like

The Essential Business Forecast Guide

February 25, 2022

A Wild & Crazy Journey into Entrepreneurship

July 28, 2022

How to Thrive in Your Business through Cycle Mapping

August 3, 2022

Using Personality Evaluations to Optimize Your Workflow, Staff, & Clients

August 10, 2022
Previous Post
The Business Owner’s Crash Course to Cyclical Alignment
Next Post
Tips for Running a Business While Being a Mom

Follow us on the gram!

We’ve been deep in the work lately. Building websites that convert. Elevating brands to match the level of expertise behind them. Making thoughtful refinements that create steady, sustainable momentum.

This is what happens when strategy, capacity, and growth goals are aligned from the start. If you’re ready for clarity in your next phase of growth, let’s start the conversation.

#MarketingStrategy #WomenOwnedAgency #AlignedGrowth #StrategicExecution #TheMinaCompany
•
Follow
We’ve been deep in the work lately. Building websites that convert. Elevating brands to match the level of expertise behind them. Making thoughtful refinements that create steady, sustainable momentum. This is what happens when strategy, capacity, and growth goals are aligned from the start. If you’re ready for clarity in your next phase of growth, let’s start the conversation. #MarketingStrategy #WomenOwnedAgency #AlignedGrowth #StrategicExecution #TheMinaCompany
2 weeks ago
View on Instagram |
1/5
We’ve been working with Elite Fractional Collective on a new brand identity, website, and social launch strategy, and we’re excited to share it.

Elite Fractional connects businesses with experienced fractional professionals across leadership roles, giving companies access to high-level expertise without traditional hiring.

From brand identity to website development to launch strategy, this project was designed to help the Collective grow with clarity and credibility from day one.

If you're a fractional interested in more visit @elitefractionalcollective 

#FractionalLeadership #ModernBusiness #WomenInLeadership #BusinessStrategy #TheMinaCompany
•
Follow
We’ve been working with Elite Fractional Collective on a new brand identity, website, and social launch strategy, and we’re excited to share it. Elite Fractional connects businesses with experienced fractional professionals across leadership roles, giving companies access to high-level expertise without traditional hiring. From brand identity to website development to launch strategy, this project was designed to help the Collective grow with clarity and credibility from day one. If you're a fractional interested in more visit @elitefractionalcollective #FractionalLeadership #ModernBusiness #WomenInLeadership #BusinessStrategy #TheMinaCompany
2 weeks ago
View on Instagram |
2/5
The best brands don’t just look good. They remove friction at every step.

We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum.

Because when you’re building a financial brand, trust isn’t optional. It’s everything.

We simplified complex financial conversations without watering them down.
We built structure that guides instead of overwhelms.
We created messaging that feels human but authoritative.
And we developed ad campaigns designed to convert — not just generate traffic.

Strategic brand identity.
Clear positioning.
Conversion-focused website flow.
Paid ads aligned with the customer journey.

Because clarity builds confidence.
And confident clients take action.

Strategy first. Always.

If your website feels unclear, it’s rarely a design issue.
It’s a positioning and strategy issue.

And yes — we can help with that.

#WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
•
Follow
The best brands don’t just look good. They remove friction at every step. We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum. Because when you’re building a financial brand, trust isn’t optional. It’s everything. We simplified complex financial conversations without watering them down. We built structure that guides instead of overwhelms. We created messaging that feels human but authoritative. And we developed ad campaigns designed to convert — not just generate traffic. Strategic brand identity. Clear positioning. Conversion-focused website flow. Paid ads aligned with the customer journey. Because clarity builds confidence. And confident clients take action. Strategy first. Always. If your website feels unclear, it’s rarely a design issue. It’s a positioning and strategy issue. And yes — we can help with that. #WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
2 weeks ago
View on Instagram |
3/5
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
•
Follow
There’s a difference between having a brand… and having a brand that matches the level you operate at. With Jo Leda Martin, this wasn’t just a quick website. It was a full brand alignment. We partnered on: • Brand strategy and refined positioning • Logo and visual identity • A custom photo shoot to capture her presence and depth • A fully rebuilt, SEO-optimized website • Google Ads structured for the right-fit clients • Print materials that carry the same executive clarity offline Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both. This wasn’t about aesthetics. It was about alignment. Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide. And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better. When your brand matches your expertise, everything feels cleaner. Your messaging sharpens. Your confidence increases. Your clients feel it immediately. If your brand has outgrown your website, it might be time for alignment. Let’s talk. #BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
3 weeks ago
View on Instagram |
4/5
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention.

#MarketingStrategy #WomenInDentistry #MembershipMarketing
#BusinessSystems #SustainableGrowth #StrategyOverHustle
•
Follow
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention. #MarketingStrategy #WomenInDentistry #MembershipMarketing #BusinessSystems #SustainableGrowth #StrategyOverHustle
2 months ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.