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Business Development

Normalizing Failure as a Business Owner

April 20, 2023

We all make mistakes, and talking about them (which is rare in our society) makes them take less hold over our lives. In order to grow, you have to fail and make mistakes and there’s no reason we should hide those things! 

failure as a business owner steps to recover

I believe in failing hard and failing fast – when I fail, I want to fail while striving for something big and awesome. My business and I have had a lot of failures recently and it’s because we’re stretching and striving for growth and, as much as the failures suck, we’re able to pick ourselves back up and keep going. No, I’m not superwoman – I just decided I’m not going to be so hard on myself and instead I’m going just pivot and move forward. The decision to pivot doesn’t happen overnight, you need to process the hurt for a minute and decide how to move forward.

Here are the steps I follow to help me find how and where to pivot after a failure:

-Take care of your body

-Movement

-Have people around you who you trust

-Realize we all have to fail

-Know & analyze your finances 

-It’s OK to just take the day

Listen in, give yourself some grace, and try these tips out to overcome your next failure because guess what? It’ll come whether you like it or not! 

Tune in now!
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The kids are back in school and for the first time in months, you can hear yourself think.

So what are you going to do with that bandwidth? 

Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. 

Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. 

And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum.

Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet.

Ready to make fall count? DM us or visit theminacompany.com
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The kids are back in school and for the first time in months, you can hear yourself think. So what are you going to do with that bandwidth? Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum. Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet. Ready to make fall count? DM us or visit theminacompany.com
5 hours ago
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1/5
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
•
Follow
If marketing your business feels like a full-time job, trust that feeling. It is one. Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results. Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there. Ready to take marketing off your plate? DM us or visit theminacompany.com
1 day ago
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Viral is a moment. Profitable is a business. 

And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base.

Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself.

Slow, steady, and profitable beats fast, flashy, and broke. Every time.

If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
•
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Viral is a moment. Profitable is a business. And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base. Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself. Slow, steady, and profitable beats fast, flashy, and broke. Every time. If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
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We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in.

$35-40/hr contract role, work from anywhere with hours that fit your life.

Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
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We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in. $35-40/hr contract role, work from anywhere with hours that fit your life. Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
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School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
•
Follow
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year. It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked. The gold stars look a little different now, but the effort behind them hasn't changed a bit. What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
6 days ago
View on Instagram |
5/5
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