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Business Development Marketing

How to Plan a Marketing Promotions Calendar

April 24, 2023

Have you ever sat down to plan out your sales, promotions, or events and ended up just staring at a blank screen for hours? Or, better yet, have you never even tried to plan ahead and have just been winging it every time? 

how to plan a marketing promotions calendar

Friend, this is your chance to reduce that anxiety and set yourself up for success by planning promotions for the next quarter or year ahead of time! Promotions go hand-in-hand to support your financials, a.k.a. how your business continues to live, so they’re an essential part of any successful business. 

We encourage people to plan their promotions a little differently than you might think; rather than basing it solely on financial goals, we recommend planning the specific dates of your promotions around your personal life – if your calendar is packed, you won’t have time to dedicate to that promotion to make it run smoothly. Plan financials first so you have a roadmap of how you can support those goals, but use your personal life and cyclical map to guide the specifics – you’ll be amazed at how smoothly it can come together!

Tune in to learn how to identify your marketing platforms, set deadlines, plan it out week by week, and put it in your calendar to set yourself up for your best year yet.

Tune in now!

Download our Marketing Promotions Planner: https://bit.ly/promo-planner 

Download our Financial Forecasting Guide: https://bit.ly/fin-forecast 

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Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

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Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
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Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
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In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait.

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Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
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Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money.

It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be.

My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line.

You deserve a partner who cares as much about your growth as you do.

Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com

#TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
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Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
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Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
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Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

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Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
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