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Business Development Marketing

How to Plan a Marketing Promotions Calendar

April 24, 2023

Have you ever sat down to plan out your sales, promotions, or events and ended up just staring at a blank screen for hours? Or, better yet, have you never even tried to plan ahead and have just been winging it every time? 

how to plan a marketing promotions calendar

Friend, this is your chance to reduce that anxiety and set yourself up for success by planning promotions for the next quarter or year ahead of time! Promotions go hand-in-hand to support your financials, a.k.a. how your business continues to live, so they’re an essential part of any successful business. 

We encourage people to plan their promotions a little differently than you might think; rather than basing it solely on financial goals, we recommend planning the specific dates of your promotions around your personal life – if your calendar is packed, you won’t have time to dedicate to that promotion to make it run smoothly. Plan financials first so you have a roadmap of how you can support those goals, but use your personal life and cyclical map to guide the specifics – you’ll be amazed at how smoothly it can come together!

Tune in to learn how to identify your marketing platforms, set deadlines, plan it out week by week, and put it in your calendar to set yourself up for your best year yet.

Tune in now!

Download our Marketing Promotions Planner: https://bit.ly/promo-planner 

Download our Financial Forecasting Guide: https://bit.ly/fin-forecast 

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Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
•
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Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
1 day ago
View on Instagram |
1/5
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
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Follow
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
3 days ago
View on Instagram |
2/5
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
•
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
7 days ago
View on Instagram |
3/5
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
•
Follow
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
1 week ago
View on Instagram |
4/5
Most agencies need your ads running. We just need them working.

Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality.

No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count.

How can we help you? Send us a DM or visit theminacompany.com
•
Follow
Most agencies need your ads running. We just need them working. Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality. No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count. How can we help you? Send us a DM or visit theminacompany.com
2 weeks ago
View on Instagram |
5/5
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