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Business Development

Normalizing Failure as a Business Owner

April 20, 2023

We all make mistakes, and talking about them (which is rare in our society) makes them take less hold over our lives. In order to grow, you have to fail and make mistakes and there’s no reason we should hide those things! 

failure as a business owner steps to recover

I believe in failing hard and failing fast – when I fail, I want to fail while striving for something big and awesome. My business and I have had a lot of failures recently and it’s because we’re stretching and striving for growth and, as much as the failures suck, we’re able to pick ourselves back up and keep going. No, I’m not superwoman – I just decided I’m not going to be so hard on myself and instead I’m going just pivot and move forward. The decision to pivot doesn’t happen overnight, you need to process the hurt for a minute and decide how to move forward.

Here are the steps I follow to help me find how and where to pivot after a failure:

-Take care of your body

-Movement

-Have people around you who you trust

-Realize we all have to fail

-Know & analyze your finances 

-It’s OK to just take the day

Listen in, give yourself some grace, and try these tips out to overcome your next failure because guess what? It’ll come whether you like it or not! 

Tune in now!
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Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
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Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
22 hours ago
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
•
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
5 days ago
View on Instagram |
2/5
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
•
Follow
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
6 days ago
View on Instagram |
3/5
Most agencies need your ads running. We just need them working.

Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality.

No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count.

How can we help you? Send us a DM or visit theminacompany.com
•
Follow
Most agencies need your ads running. We just need them working. Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality. No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count. How can we help you? Send us a DM or visit theminacompany.com
2 weeks ago
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Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
•
Follow
Old Town Fort Collins just got a little more beautiful. @lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match. We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page. Explore the new website at lalumiereliving.com
2 weeks ago
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