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Business Development Marketing

Why You Should Consider Hiring a Part-Time CMO

May 8, 2023

From the very beginning, all I’ve wanted to do is serve business owners – I hear from a lot of female entrepreneurs and business owners when we release these podcast episodes, and we came up with this new service offering from the feedback I’ve been receiving from YOU. So – let me tell you why you should consider hiring a part-time CMO.

We’ve noticed over the last several months that many of the businesses we serve are getting hit pretty hard by the wavering state of the economy. We’ve seen consumers start holding a little tighter to their wallets and it’s been impacting some of our clients in ways that make them need to reevaluate how they’re spending their own marketing dollars. And guess what? We encourage that! (What? A marketing agency telling people it’s OK to trim back on marketing?!) The one thing we want to make sure of is that you’re doing this smartly and strategically and that you’re not cutting off your sources of clients (because that’s what will pull you OUT of the financial struggle!). 

part-time CMO fort collins

We want to come alongside you and help you figure out what you should do based on your budget, team, & resources so you’re not stuck paying a marketing agency to do every little thing. Enter: our new monthly CMO service.

We can create a strategic plan of how to get things done given the resources you have and help hold your feet to the fire to make sure it’s *actually* getting done. Our monthly CMO (Chief Marketing Officer) service helps answer questions like:

-Can you show me examples of how this should look?

-How do I do XYZ?

-Will you take a look at what we’ve put together and provide feedback/suggestions?

-Who on my team should I delegate this task to? 

-What is the wisest way to spend my marketing budget this month? 

We’ll meet with business owners (and their teams!) 2 times per month to help answer questions, make plans, and pull all the pieces together so you can execute your own marketing. It’s truly like hiring an expert-level CMO without having to put another person on payroll!

Let us help you tap into the resources you have & utilize them most effectively. Learn more on our website or message us on social media to hear the deets!

Tune in now!
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Four words that sum up who we are — and how we show up for every single client.

At The Mina Company, we're not your typical agency. We're a small but mighty boutique team that becomes genuinely invested in your business. You'll know our names, we'll know yours, and we'll probably hype you up more than you expected.

We blend real marketing strategy with something a little harder to put in a proposal — intuition. We listen to what your business actually needs, not just what looks good on paper. And then we go all in.

Because if you're investing in us, we're investing right back in you.

Learn more about how we work at theminacompany.com
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Four words that sum up who we are — and how we show up for every single client. At The Mina Company, we're not your typical agency. We're a small but mighty boutique team that becomes genuinely invested in your business. You'll know our names, we'll know yours, and we'll probably hype you up more than you expected. We blend real marketing strategy with something a little harder to put in a proposal — intuition. We listen to what your business actually needs, not just what looks good on paper. And then we go all in. Because if you're investing in us, we're investing right back in you. Learn more about how we work at theminacompany.com
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Meta keeps your brand in front of the people who've already shown interest but haven't made a move yet.

Together? It's a full-funnel strategy that works even on a modest budget.

And at The Mina Company, there are no ad spend minimums, no agency-owned accounts, and no locked-in contracts. You stay in control — we just make every dollar smarter.

Curious what this could look like for your business? Send us a DM or visit theminacompany.com
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If you've been on the fence about digital ads, this one's for you. Google and Meta aren't just for the big brands with massive budgets — they're actually where small businesses have the biggest opportunity to compete. Google catches the people who are already searching for exactly what you do. Meta keeps your brand in front of the people who've already shown interest but haven't made a move yet. Together? It's a full-funnel strategy that works even on a modest budget. And at The Mina Company, there are no ad spend minimums, no agency-owned accounts, and no locked-in contracts. You stay in control — we just make every dollar smarter. Curious what this could look like for your business? Send us a DM or visit theminacompany.com
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And with no ad spend minimums and full budget flexibility, you stay in control of every dollar from day one.

Ready to make your marketing budget work harder? Send us a DM or visit theminacompany.com
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Follow
We've said it before and we'll keep saying it — digital advertising is the most powerful place a small business can put its marketing dollars right now. Not because it's trendy. Because it works. You're not guessing who sees your ad or hoping your flyer lands in the right hands. You're reaching the exact person who is already interested in what you do — on the platforms they're already spending time on. And with no ad spend minimums and full budget flexibility, you stay in control of every dollar from day one. Ready to make your marketing budget work harder? Send us a DM or visit theminacompany.com
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Every business is at a different stage and the right marketing strategy should reflect that.

We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything.

If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think.

DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that.

We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything.

If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think.

DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that.

We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything.

If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think.

DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that.

We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything.

If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think.

DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that.

We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything.

If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think.

DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that.

We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything.

If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think.

DM us or visit theminacompany.com to start the conversation.
•
Follow
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
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At The Mina Company, we take on one client per niche or geographic area — full stop. That means when we build your SEO, your ads, and your content, it's built for you and no one else. No recycled playbooks. No split attention. No working with the business down the street that does exactly what you do.

This is what ethical partnership actually looks like in practice.

If you've ever felt like your agency was just copy-pasting a strategy they already ran for someone else in your space — we built our business model as the answer to that.

Learn more about how we work at theminacompany.com
•
Follow
Your marketing strategy shouldn't be running for two teams at once. At The Mina Company, we take on one client per niche or geographic area — full stop. That means when we build your SEO, your ads, and your content, it's built for you and no one else. No recycled playbooks. No split attention. No working with the business down the street that does exactly what you do. This is what ethical partnership actually looks like in practice. If you've ever felt like your agency was just copy-pasting a strategy they already ran for someone else in your space — we built our business model as the answer to that. Learn more about how we work at theminacompany.com
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