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Business Development Marketing

How to Plan a Marketing Promotions Calendar

April 24, 2023

Have you ever sat down to plan out your sales, promotions, or events and ended up just staring at a blank screen for hours? Or, better yet, have you never even tried to plan ahead and have just been winging it every time? 

how to plan a marketing promotions calendar

Friend, this is your chance to reduce that anxiety and set yourself up for success by planning promotions for the next quarter or year ahead of time! Promotions go hand-in-hand to support your financials, a.k.a. how your business continues to live, so they’re an essential part of any successful business. 

We encourage people to plan their promotions a little differently than you might think; rather than basing it solely on financial goals, we recommend planning the specific dates of your promotions around your personal life – if your calendar is packed, you won’t have time to dedicate to that promotion to make it run smoothly. Plan financials first so you have a roadmap of how you can support those goals, but use your personal life and cyclical map to guide the specifics – you’ll be amazed at how smoothly it can come together!

Tune in to learn how to identify your marketing platforms, set deadlines, plan it out week by week, and put it in your calendar to set yourself up for your best year yet.

Tune in now!

Download our Marketing Promotions Planner: https://bit.ly/promo-planner 

Download our Financial Forecasting Guide: https://bit.ly/fin-forecast 

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Every business deserves to be seen. Especially the ones giving the most back.

Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make.

So this year we're giving back over $18,000 in marketing services to local nonprofits.

A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us.

To the organizations we get to work with this year, thank you for letting us be part of it.
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Every business deserves to be seen. Especially the ones giving the most back. Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make. So this year we're giving back over $18,000 in marketing services to local nonprofits. A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us. To the organizations we get to work with this year, thank you for letting us be part of it.
17 hours ago
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1/5
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
•
Follow
Having numbers and being able to trust them are two very different things. This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is. I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know. If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
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View on Instagram |
2/5
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So what are you going to do with that bandwidth? 

Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. 

Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. 

And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum.

Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet.

Ready to make fall count? DM us or visit theminacompany.com
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The kids are back in school and for the first time in months, you can hear yourself think. So what are you going to do with that bandwidth? Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum. Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet. Ready to make fall count? DM us or visit theminacompany.com
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Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
•
Follow
If marketing your business feels like a full-time job, trust that feeling. It is one. Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results. Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there. Ready to take marketing off your plate? DM us or visit theminacompany.com
1 week ago
View on Instagram |
4/5
Viral is a moment. Profitable is a business. 

And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base.

Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself.

Slow, steady, and profitable beats fast, flashy, and broke. Every time.

If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
•
Follow
Viral is a moment. Profitable is a business. And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base. Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself. Slow, steady, and profitable beats fast, flashy, and broke. Every time. If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
1 week ago
View on Instagram |
5/5
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