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Business Development

The Radical Power of Rest

March 27, 2023

When was the last time you truly, intentionally rested? 

As entrepreneurs, we easily get caught up in hustle mode (in fact, many of us feel like we THRIVE in it!), but we struggle when it comes to slowing down and getting quiet with ourselves. 

This summer, I entered into a season of choosing fun over work, and let me tell you, it re-energized me and gave me SUCH greater vision and room to dream.

As a business owner, giving yourself space and peace is what allows you to envision what the next stage of your business looks like and how you can grow. When you’re caught up in anxiety and the stress of the day-to-day, it’s easy to stay there and let your business just coast without intentional growth. 

Here’s my challenge to you: carve out time to find real rest! And once you’ve had time to rest, figure out how you can take that energy into your business without launching too hard and fast into busyness. 

power of rest as a business owner

So here’s my take, the #1 secret in business isn’t an action item. It isn’t a magical formula or an online program. Heck, I can’t even turn it into a course. 

Guys, it’s REST. No acronyms here, just plain and simple. 

As an entrepreneur, you have to wear all of the hats. From sales, marketing, execution, product development, invoicing, accounting, shipping…on and on…we can all agree, it’s A LOT. Coaches all over the world want to tell you all their secrets for growth and success but I am here to say that if you don’t let yourself rest, you are going to burn out or even beyond. Yes, there’s a phase beyond burnout, it’s that mode where you stop caring about everything that used to be important. You go to work, push hard, pick up your kids, and you just sit on the couch and scroll your phone until bedtime. It’s not that you don’t care, it’s that you can’t take in anymore. You haven’t done anything that fills your cup, you’ve only chosen to give out your energy.

I’ve been there. As a high-achieving entrepreneur, I thought for years that I could keep pushing and pushing. Until I started seeing success, what I had always dreamed of unfolded in front of my eyes but I was so tired I couldn’t really enjoy it. It just felt like another thing, another moment…nothing special. That was my wake-up call. I thought to myself, “Why on earth did I spend these years working so hard? To get to that point I had always dreamt of and not feel a damn thing?” So I booked a trip. 

I spent 8 days resting, playing with my girls, and letting them choose what our daily activity looked like. We spent the days laughing, napping, staying up too late drinking wine, chasing fireflies, and sitting around fires eating smores. I didn’t post a thing to social media – it was magic! Looking back it was just rest and fun – no agenda, no to-do list. Needless to say, I came back changed. 

There are so many entrepreneurs that are spiraling, they are worried about revenue or achieving their next goal their bodies almost resort to fight or flight – and boy are they fighting. Abundance doesn’t come from fight or flight, the universe can’t show up for you when you are focusing so much on what you lack. So rest. Choose fun, choose to be light-hearted. It takes a leap of faith but choose it for yourself, your people, and your business.

Tune in now!
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Most agencies need your ads running. We just need them working.

Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality.

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Most agencies need your ads running. We just need them working. Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality. No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count. How can we help you? Send us a DM or visit theminacompany.com
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We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
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Old Town Fort Collins just got a little more beautiful. @lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match. We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page. Explore the new website at lalumiereliving.com
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Meet Bre Russell of @femthrive!

If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner.

Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life.

What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment:

- a 24-page personalized report on your business
- a strategic roadmap for the next 12 months 
- a complimentary 90-minute deep dive to get into it 

No pitch. Just real, high-level insight from someone who has been in the trenches herself.

If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
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Meet Bre Russell of @femthrive! If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner. Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life. What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment: - a 24-page personalized report on your business - a strategic roadmap for the next 12 months - a complimentary 90-minute deep dive to get into it No pitch. Just real, high-level insight from someone who has been in the trenches herself. If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
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Most agencies do lock you in. 

Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working.

That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath.

We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow.

How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. 

Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working.

That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath.

We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow.

How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. 

Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working.

That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath.

We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow.

How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. 

Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working.

That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath.

We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow.

How can we help you? Send us a DM or visit theminacompany.com
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Follow
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
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Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust.

 @rtiwealth  came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression.

We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight.

Swipe to see the work.

Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust.

 @rtiwealth  came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression.

We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight.

Swipe to see the work.

Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust.

 @rtiwealth  came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression.

We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight.

Swipe to see the work.

Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust.

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We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight.

Swipe to see the work.

Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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