The Mina Company

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We are theMina Company.
The Mina Company, a Women Owned Marketing Agency in Northern Colorado sits down for a team meeting to go over affordable seo packages, online marketing services and customized marketing strategies

Meet OUR TEAM

You can find us inside our favorite coffee shops and co-working spaces. Where laughter fills the air and creativity flows. Our team works hard each day to serve our clients and to show up for one another – because we couldn’t do anything without our team!

The Mina Company is a boutique full-service marketing agency in Fort Collins, CO serving women owned businesses throughout the US. We believe marketing and community go hand-in-hand.

We are full-service, ranging from social media to public relations and all things digital. Our team was skillfully pieced together from some of the best agency project managers and account managers we’ve ever worked with. 

What is a boutique agency?

We provide clients with a small team that truly becomes experts in your business. You’ll never feel like you’re lost in the shuffle! Plus our marketing strategy is 100% customized for your business – no copy/paste/repeat methods here.
The Mina Company, a female owned advertising agency goes over their online marketing strategy or SEO Services

If you’re investing in our small business, then there is no doubt we are going to do all we can for yours. We believe in offering a helping hand and never shutting anyone out.

Our Why

We believe women-owned businesses are critical to our world today. 

Women-owned businesses only make 4% of US business revenue and we are here to change that. 

We believe in empowering women to create a thriving business. 


From marketing coaching and our full-service agency offering to The Mina Collective, which allows business owners an opportunity to educate, collaborate and grow alongside one another. 

No matter the service, we are always a partner that is truly inside the arena of business right alongside them. We do not stand on the sidelines. We always go the extra mile. We are a helping hand, we are in this fight with them. We take proactive approaches to educate and expand our client’s knowledge base whenever possible.

MEET Our Founder + CEO

Hi, Erica here!

When I launched The Mina Company I couldn’t find any female business owners in this industry that were (A) Doing business with the same heart and empowerment focus that I was, while working part-time (B) Were showing the world how they achieved their greatness. 

I am here to change that. 

The Mina Company, an affordable marketing agency working on Social Media Management and Web Design Agency services

Breaking Through Marketing Agency Coaching Program

LIGHTING THE WAY FROM FREELANCER TO AGENCY OWNER- 1:1 COACHING PROGRAM

Listen, you are a woman FIRST, then a CEO…not the other way around. It’s time to surround yourself with women who have been where you want to go. I know what it’s like to go from freelancer to launching a marketing agency, adding my first contractor, then adding the third and the fourth…creating systems along the way, budgeting, sales, and everything in between.

The real tricky part is doing it all while managing life – working part-time, supporting a growing family, taking care of sick family members. I am here to tell you the life you dream of is possible – you just need the blueprints and support to get you there.

INTERESTED? LEARN MORE HERE

Get to Know More About ERICA

If you could only eat one food for the rest of your life, what would it be?

Poke Bowls

What has been your favorite vacation ever?

Positano, Italy

What  keeps you motivated for work?

Empowering other woman!

If you could be any profession in the world, what would it be?

I wouldn’t change a thing – Marketing

What’s your favorite title that you have now?

Mama to two girls

On your days off, what do you like to do?

Spend time at home with my family

What has been the best advice you have ever received about your career?

If you aren’t uncomfortable, you aren’t growing.

“

Words that WILL BE

ON OUR OFFICE WALLS ONE DAY

“The credit belongs to the woman who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again…who at the best knows, in the end, the triumph of high achievement, and who at the worst, if she fails, at least fails while daring greatly, so that her place shall never be with those cold and timid souls who neither know victory nor defeat.” 

-Theodore Roosevelt

get inspired

The Mina Company, a Digital Marketing Agency in Fort Collins believes in people based marketing for Social Media Advertising, Website Development and Local SEO

Follow us on the gram!

Curious how we bring the ✨magic✨ together to create customized marketing strategies? Wonder no longer! 
In episode 4 of the Breaking Through podcast, we're walking through 2 real-life personality assessments to give you the inside scoop on how we interpret & utilize the results (in combination with cycle syncing!). 

Tune in to hear more! 🎙️
[Link in bio]
@theminacompany
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Curious how we bring the ✨magic✨ together to create customized marketing strategies? Wonder no longer! In episode 4 of the Breaking Through podcast, we're walking through 2 real-life personality assessments to give you the inside scoop on how we interpret & utilize the results (in combination with cycle syncing!). Tune in to hear more! 🎙️ [Link in bio]
5 days ago
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1/5
Sketchy marketing practice # 4 - purchasing pre-made blog posts! 💻
This is one that tends to make people scratch their heads - aren't blogs GOOD for SEO?? 🤔
Yes, blogging IS good for SEO, but there's a caveat - it's only really beneficial if you're posting original content. 😳
If you're purchasing pre-written blogs that are potentially also being posted on hundreds (or thousands!) of other websites, Google can flag this as "duplicate content" and sees it as potential spam! Not only that, but chances are these blogs are not written with YOUR ideal customer in mind, so they might not even be useful to your users if they're too generic or broad. 

Are there other marketing hacks you've heard of that seem too good to be true? Ask us and we'll let you know if they're up to snuff!
@theminacompany
theminacompany
•
Follow
Sketchy marketing practice # 4 - purchasing pre-made blog posts! 💻 This is one that tends to make people scratch their heads - aren't blogs GOOD for SEO?? 🤔 Yes, blogging IS good for SEO, but there's a caveat - it's only really beneficial if you're posting original content. 😳 If you're purchasing pre-written blogs that are potentially also being posted on hundreds (or thousands!) of other websites, Google can flag this as "duplicate content" and sees it as potential spam! Not only that, but chances are these blogs are not written with YOUR ideal customer in mind, so they might not even be useful to your users if they're too generic or broad. Are there other marketing hacks you've heard of that seem too good to be true? Ask us and we'll let you know if they're up to snuff!
5 days ago
View on Instagram |
2/5
Sketchy marketing practice # 3: Mass-purchasing backlinks 🔗

Having backlinks (when other websites link to your website) is good for your website SEO, but only when they're from QUALITY websites! There are services out there where you can purchase backlinks in bulk, where links to your site will be added to hundreds or thousands of websites. If that sounds too good to be true, that's because it is 😜
The grand majority of the sites where these links are being put are from spammy, inauthentic websites whose sole purpose is to hold links for these types of services. Google is smarter than you might think; it can tell when your links are coming from poor sources, and in the long run having a high "spam score" in your links will DAMAGE your SEO! ☠️
When it comes to link building, slow and steady is the name of the game! Build quality links by guest blogging, getting articles published, and sharing content to other outlets.
@theminacompany
theminacompany
•
Follow
Sketchy marketing practice # 3: Mass-purchasing backlinks 🔗 Having backlinks (when other websites link to your website) is good for your website SEO, but only when they're from QUALITY websites! There are services out there where you can purchase backlinks in bulk, where links to your site will be added to hundreds or thousands of websites. If that sounds too good to be true, that's because it is 😜 The grand majority of the sites where these links are being put are from spammy, inauthentic websites whose sole purpose is to hold links for these types of services. Google is smarter than you might think; it can tell when your links are coming from poor sources, and in the long run having a high "spam score" in your links will DAMAGE your SEO! ☠️ When it comes to link building, slow and steady is the name of the game! Build quality links by guest blogging, getting articles published, and sharing content to other outlets.
6 days ago
View on Instagram |
3/5
Sketchy marketing practice # 2: Playing the follow/unfollow game ❤️ ➡️ 💔

Don't get us wrong, following other businesses and individuals on social media is great! However, you should only be following people for the right reasons (to engage, grow, learn, and share) and not simply as a means to grow your own follower count and then ditch them afterward. 

In fact, this can actually HURT your social media profiles in a few ways:
1. Following/unfollowing too many accounts in a short amount of time makes social media platforms think you're a bot and may lead to your account being restricted, blocked, or even deleted 😱
2. Gaining new followers is only beneficial if they interact with your content; if you're obtaining followers just for the sake of a higher follower count, it will impact your engagement. 
3. You can alienate and burn bridges with potential customers - if someone sees that you follow them, they decide to follow you back, and then a week later they see that you're not following them anymore...do you think that makes them want to become a client of yours? (Hint: not really!)

What's another sketchy marketing practice you've heard about?
@theminacompany
theminacompany
•
Follow
Sketchy marketing practice # 2: Playing the follow/unfollow game ❤️ ➡️ 💔 Don't get us wrong, following other businesses and individuals on social media is great! However, you should only be following people for the right reasons (to engage, grow, learn, and share) and not simply as a means to grow your own follower count and then ditch them afterward. In fact, this can actually HURT your social media profiles in a few ways: 1. Following/unfollowing too many accounts in a short amount of time makes social media platforms think you're a bot and may lead to your account being restricted, blocked, or even deleted 😱 2. Gaining new followers is only beneficial if they interact with your content; if you're obtaining followers just for the sake of a higher follower count, it will impact your engagement. 3. You can alienate and burn bridges with potential customers - if someone sees that you follow them, they decide to follow you back, and then a week later they see that you're not following them anymore...do you think that makes them want to become a client of yours? (Hint: not really!) What's another sketchy marketing practice you've heard about?
7 days ago
View on Instagram |
4/5
There are some SKETCHY practices in the marketing world that we aren't exactly on board with 🙈 
This week we're diving into all the *iffy* forms of marketing that might seem like quick fixes and hacks, but ultimately can DAMAGE your marketing, business, and reputation in the long run. 

First up: purchasing followers 🤑
While having 5,000 might *seem* like it's better than having 500, that's not true when those extra 4,500 aren't real people who are actually interested in your business. Engagement is the name of the game when it comes to social media, not only because that's how you turn followers into customers but also because that's how the social media algorithms work to prioritize your content! 
If you have 5,000 followers but only a small handful of likes, comments, or shares on your posts, that's a cue to the social media gods that your content isn't all that great...which isn't necessarily true! 

Put simply, you want REAL followers, not a bunch of bots who just add to your follower count 🤖
@theminacompany
theminacompany
•
Follow
There are some SKETCHY practices in the marketing world that we aren't exactly on board with 🙈 This week we're diving into all the *iffy* forms of marketing that might seem like quick fixes and hacks, but ultimately can DAMAGE your marketing, business, and reputation in the long run. First up: purchasing followers 🤑 While having 5,000 might *seem* like it's better than having 500, that's not true when those extra 4,500 aren't real people who are actually interested in your business. Engagement is the name of the game when it comes to social media, not only because that's how you turn followers into customers but also because that's how the social media algorithms work to prioritize your content! If you have 5,000 followers but only a small handful of likes, comments, or shares on your posts, that's a cue to the social media gods that your content isn't all that great...which isn't necessarily true! Put simply, you want REAL followers, not a bunch of bots who just add to your follower count 🤖
1 week ago
View on Instagram |
5/5
@TheMinaCompany

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