The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

What we're all about

You can find us inside our favorite coffee shops and co-working spaces. Where laughter fills the air and creativity flows. Our team works hard each day to serve our clients and to show up for one another – because we couldn’t do anything without our team!

Let's Chat

To be completely honest,
we're not like the rest

We provide clients with a small team that truly becomes experts in your business. You’ll never feel like you’re lost in the shuffle! Plus our marketing strategy is 100% customized for your business – no copy/paste/repeat methods here.

The Mina Company is a 100% female-owned, full-service digital marketing agency in Fort Collins, Colorado, serving women-owned and service-based businesses nationwide. We believe marketing and community go hand-in-hand.

Founded in 2019 by Erica Vander Sande, our 9-person team does all of the work in-house, with no white-labeling or outsourcing. Our team was skillfully pieced together from some of the best agency project managers and account managers we’ve ever worked with.

Quick Facts About The Mina Company

  • Ownership: 100% female-owned and women-led, founded in 2019 by Erica Vander Sande
  • Location: 301 Remington St, Fort Collins, Colorado, serving clients nationwide
  • Team: 9 people, all in-house. No white-labeling or outsourcing
  • Who we serve: Women-owned and service-based businesses: wellness and therapy, doulas and birth professionals, home builders and trades, chiropractors, coaches and memberships
  • Services: SEO and AI search optimization (AIO/AEO), Google and Meta ads, website design and development, social media, AI workflow setup, Fractional CMO, and more. See all of our services
  • Pricing: Every service is available à la carte, or bundle into a monthly package: Growth Essentials from $400/month, Momentum from $760/month, or Aligned Growth Partnership from $1,100/month. See full pricing
  • Terms: Month-to-month. Pause anytime during slow seasons
  • You own everything: Your website, ad accounts, and assets belong to you 100%
Book a Discovery Call

What Is Intuitive Marketing

(and Why It Works)

Intuitive marketing strategy blends traditional marketing expertise with a deeper understanding of your unique vision and purpose. It’s about more than analytics and tactics—it’s about listening to what your business (or it’s founder) truly needs to thrive.

Through intuitive marketing, we tap into the essence of your brand, aligning strategies with your goals and the energy you want to bring into the world. We focus on creating plans that feel authentic, sustainable, and in flow with your soul’s journey, helping you connect with your audience in a way that feels genuine and impactful.

Ready to get started?
Two Mina Company team members holding laptops

together, we grow.

In essence, intuitive marketing is the intersection of strategy and heart, helping you build a business that aligns with who you are and where you want to go.

Conversations in the Dark Podcast
with our founder Erica Vander Sande

There are the things we say in the daylight. And then there are the things we only admit in the dark.

Conversations in the Dark is hosted by Erica Vander Sande, founder of The Mina Company, entrepreneur, mom, and intuitive. It’s where she says out loud the questions most of us only think about at 2 a.m., going into the places where business, motherhood, money, ambition, grief, spirituality, AI, and identity collide. 

Just real conversations about building businesses, raising humans, and questioning the rules along the way.

It’s the same honesty and heart behind how we work with every client here.
No perfectly packaged answers.
No pretending we’ve figured it all out.

Conversations in the Dark with Erica Vander Sande
Conversations in the Dark with Erica Vander Sande
Episode 9: The AI Hamster Wheel
byErica Vander Sande
Episode 9: The AI Hamster Wheel
Episode 9: The AI Hamster Wheel
November 11, 2026
Erica Vander Sande
Episode 8: Raising Girls and a Business
November 4, 2026
Erica Vander Sande
Creating the Vision & Mission
October 28, 2026
Erica Vander Sande
The Season Of Letting Go
October 21, 2026
Erica Vander Sande
Do It Scared
October 14, 2026
Erica Vander Sande
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Listen on Apple Podcasts

If you’re investing in our small business, then there is no doubt we are going to do all we can for yours. We believe in intuitively working with our clients to achieve their goals.

Our Brands

Mina Homes logo
Breaking Through with Erica

Ready to get started?

BOOK A 30 MINUTE DECISION CALL

Latest From Our Team

from the blog

SEO

Ranking First on Google Does Not Mean ChatGPT Recommends You

October 27, 2026

Only 12% of the sources ChatGPT cites match Google’s first page. Here is why AI search w[...]

Mina Company team member smiling while working on a laptop
Website Development

The 6 Problems Behind 96% of Website Accessibility Failures

October 15, 2026

Six issues account for almost every accessibility failure on the web. Here is what they ar[...]

Two professionals collaborating over coffee and a laptop
Marketing

How Doulas Get More OB and Midwife Referrals

October 9, 2026

Provider referrals are a doula's best source of clients. Here are 7 ways to build relation[...]

Mina2024-06479-Web

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Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
•
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Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
22 hours ago
View on Instagram |
1/5
Ep. 9 is out now: The AI Hamster Wheel 🐹

In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?”

In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait.

If you’re deep in AI and starting to feel the burnout creep in, this one’s for you.

Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! 

#ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
•
Follow
Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
3 days ago
View on Instagram |
2/5
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money.

It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be.

My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line.

You deserve a partner who cares as much about your growth as you do.

Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com

#TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
•
Follow
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
5 days ago
View on Instagram |
3/5
Ep. 8 is out now: Raising Girls and a Business 🩷

I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them.

In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay.

If you’re building a business with your kids watching, this one’s for you.

Listen wherever you listen to podcasts!

#ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
•
Follow
Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
1 week ago
View on Instagram |
4/5
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

#TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
•
Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

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