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Business Development

Making the Leap Before You’re Ready

August 24, 2022
making the leap in business as a female entrepreneur

Today we’re talking about something I’m sure you’ve seen in quotes all over Instagram, heard in motivational speeches, heck, maybe it’s even on your coffee mug: Doing the next big thing before you’re ready. 

Even though we’ve all heard it before, have you ever stopped to think: what would this look like in my life right now? What have I been holding off on because I’m scared? 

We can tend to sabotage ourselves by asking the dreaded question: “What if?”

And if you ask me, there are two types of people in this crazy business world: people who set the “what if” aside and do it anyway and others who let the “what if” eat them up.

In my experience with my own business, every time we’ve experienced growth it was the result of taking one big, uncomfortable leap. Our business is growing a lot right now, but every time we take on another contractor it still feels really uncomfortable. It never gets easier, but I can look back at my track record and see that these big leaps are what let us grow even more. 

So, how do you push past the fear and dive in anyway? It’s not by just throwing caution to the wind and jumping in blindly; the best way to move forward with confidence is by strategically making educated decisions on how to get to your next step.

Tune into the episode to hear how I grew my agency one scary step at a time and how I had to grow accustomed to the idea of failure. Part of trying is failing, but I don’t let my brain get stuck there; they’re lessons that guide me on what to do differently next time. 

listen in!

Resources: 

The Ed Mylett Show

The Power of One More by Ed Mylett

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Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money.

It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be.

My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line.

You deserve a partner who cares as much about your growth as you do.

Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com

#TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
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Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
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Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
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Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
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