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Business Development

How to Gain Time Freedom

May 18, 2023

Time freedom is not found, it’s gained! That means yes, you have to put in WORK to acquire it – and that’s what we’re talking about today. 

time freedom as an entrepreneur

The very first step towards time freedom is fully understanding your finances – you need to be clear on how much your business is making and how much your expenses are, otherwise you can’t make a plan for all the mini milestones that allow you to build your business. Understanding when you can afford to hire a contractor & how much margin you need to make that happen helps you to plan for your growth and map out your trajectory to get there. 

Your first hire should be someone who has complementary skills to yours, meaning they can pick up the slack where you might tend to struggle! Come up with a list of things you’re not good at or don’t enjoy doing (pro tip: luteal phase is a great time to do this!!), list out how much time those things typically take you, and do a financial forecast to come up with how much extra revenue you need to hire that extra person. 

Once you have that first person, your next hire should be a mini you – that’s what allows you to step back even further and take time off when you need or want to. Train them behind the scenes to do things similar to how you would do them so you can seamlessly hand off tasks and it’ll feel like you didn’t skip a beat. 

You have to forecast and plan for your dreams – otherwise, they’ll live and die on a Pinterest board. Tune into the full episode for details on how to plan and execute the life you’ve been desiring as a business owner so you can stop trading so much of your time for money! 

Tune in now!
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Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. 

It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan.

At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move.

Feminine energy, observation, and killer analytics. That's the Mina method.

If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
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Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan. At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move. Feminine energy, observation, and killer analytics. That's the Mina method. If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
2 days ago
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1/5
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. 

You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. 

And since we're asking you to ask them, it's only fair we answer first:
1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 
2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 
3. We only recommend what your business actually needs, even when that means selling you less. 
4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support.
5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build.
6. And yes, you can actually reach us. Real people, real answers, without the week-long wait.
7. We never work with your competitors. One client per niche, per area. Your strategy stays yours.

Screenshot the list, save it, and bring it to your next discovery call.
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. 

You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. 

And since we're asking you to ask them, it's only fair we answer first:
1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 
2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 
3. We only recommend what your business actually needs, even when that means selling you less. 
4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support.
5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build.
6. And yes, you can actually reach us. Real people, real answers, without the week-long wait.
7. We never work with your competitors. One client per niche, per area. Your strategy stays yours.

Screenshot the list, save it, and bring it to your next discovery call.
•
Follow
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. And since we're asking you to ask them, it's only fair we answer first: 1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 3. We only recommend what your business actually needs, even when that means selling you less. 4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support. 5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build. 6. And yes, you can actually reach us. Real people, real answers, without the week-long wait. 7. We never work with your competitors. One client per niche, per area. Your strategy stays yours. Screenshot the list, save it, and bring it to your next discovery call.
3 days ago
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Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
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Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
4 days ago
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3/5
🎉 Happy Birthday to the incredible Megan! 🎉

Five years ago, The Mina Company gained a team member. What we didn't know then was how much she'd help us grow into who we are today.

Megan has this rare gift: give her a problem — whether it's a tricky website build, a photography challenge, a digital ad campaign that needs a spark, or an SEO puzzle nobody else can crack — and give her a little time (and coffee ☕) and she will figure it out. Every single time.

She's helped us innovate in ways we couldn't have imagined five years ago, and she's done it all while bringing a positivity to our team that makes every day better.

We're so grateful for everything Megan brings to The Mina Company. Here's to celebrating you today, Megan — we hope you're soaking up the mountain views this weekend and taking some well-earned time to relax and recharge. 🏔️

Happy Birthday from your Mina family! 💛
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🎉 Happy Birthday to the incredible Megan! 🎉 Five years ago, The Mina Company gained a team member. What we didn't know then was how much she'd help us grow into who we are today. Megan has this rare gift: give her a problem — whether it's a tricky website build, a photography challenge, a digital ad campaign that needs a spark, or an SEO puzzle nobody else can crack — and give her a little time (and coffee ☕) and she will figure it out. Every single time. She's helped us innovate in ways we couldn't have imagined five years ago, and she's done it all while bringing a positivity to our team that makes every day better. We're so grateful for everything Megan brings to The Mina Company. Here's to celebrating you today, Megan — we hope you're soaking up the mountain views this weekend and taking some well-earned time to relax and recharge. 🏔️ Happy Birthday from your Mina family! 💛
1 week ago
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The Mina Network: Jenna Lee Dillon of Gutsy Money 💰

If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call.

She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there.

What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow.

If your books need attention and your gut already knows it, visit gutsymoney.co 

Follow: @gutsy_money
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The Mina Network: Jenna Lee Dillon of Gutsy Money 💰 If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call. She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there. What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow. If your books need attention and your gut already knows it, visit gutsymoney.co Follow: @gutsy_money
1 week ago
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