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Business Development

Feel Confident in Your Business Finances

March 30, 2023

As a service-based business, scaling up from remote work to an office space or adding team members and learning how to budget for it all can feel daunting, to say the least!

I’ve learned so many lessons along the way in entrepreneurship and made some mistakes that I want to help YOU avoid! Today, we’re diving into why financials matter and discussing some practical tips on how to take charge of your finances and feel confident in growing your business. 

small business finances tips

Tip 1: How you price yourself is dependent on your mindset, so there are some big questions you need to ask yourself; What’s the big vision for your business? Do you still see it being around in 10 years? It’s tough to do, but you have to price yourself now to prepare for your big dreams. When you have an idea of where you’re going, it gives you a much better roadmap of how to get there. 

Tip 2: You have to understand your finances; sticking your head in the sand won’t help you (in fact, it’ll most likely hurt you in the long run!). Stop guessing whether you can afford something and start writing checks for your growth in confidence. How do you get started in this? Seek out professional help! Find people who can help you get ahold of your finances and create budgets & financial forecasts. 

Tip 3: Make a list of all of the expenses in your business – subscriptions, marketing materials, ad spend, etc. to determine what your overhead is at different rates.

Next, create a list of what it costs to have clients – proposal softwares, email systems, etc. that you only have because you have clients. 

The overall cost of these expenses should be 30% of your pricing apiece; this is what we call the “Rule of Thirds:” overhead, COGS, & income (including taxes & savings) should each get ⅓ of your total revenue. 

None of us are taught this, which can make it tricky to figure out! But you’re not in this alone; listen in, reach out for help, and watch your business soar. 

Tune in now!
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Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. 

It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan.

At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move.

Feminine energy, observation, and killer analytics. That's the Mina method.

If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
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Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan. At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move. Feminine energy, observation, and killer analytics. That's the Mina method. If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
4 days ago
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1/5
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. 

You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. 

And since we're asking you to ask them, it's only fair we answer first:
1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 
2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 
3. We only recommend what your business actually needs, even when that means selling you less. 
4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support.
5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build.
6. And yes, you can actually reach us. Real people, real answers, without the week-long wait.
7. We never work with your competitors. One client per niche, per area. Your strategy stays yours.

Screenshot the list, save it, and bring it to your next discovery call.
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. 

You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. 

And since we're asking you to ask them, it's only fair we answer first:
1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 
2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 
3. We only recommend what your business actually needs, even when that means selling you less. 
4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support.
5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build.
6. And yes, you can actually reach us. Real people, real answers, without the week-long wait.
7. We never work with your competitors. One client per niche, per area. Your strategy stays yours.

Screenshot the list, save it, and bring it to your next discovery call.
•
Follow
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. And since we're asking you to ask them, it's only fair we answer first: 1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 3. We only recommend what your business actually needs, even when that means selling you less. 4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support. 5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build. 6. And yes, you can actually reach us. Real people, real answers, without the week-long wait. 7. We never work with your competitors. One client per niche, per area. Your strategy stays yours. Screenshot the list, save it, and bring it to your next discovery call.
5 days ago
View on Instagram |
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Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
•
Follow
Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
6 days ago
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3/5
🎉 Happy Birthday to the incredible Megan! 🎉

Five years ago, The Mina Company gained a team member. What we didn't know then was how much she'd help us grow into who we are today.

Megan has this rare gift: give her a problem — whether it's a tricky website build, a photography challenge, a digital ad campaign that needs a spark, or an SEO puzzle nobody else can crack — and give her a little time (and coffee ☕) and she will figure it out. Every single time.

She's helped us innovate in ways we couldn't have imagined five years ago, and she's done it all while bringing a positivity to our team that makes every day better.

We're so grateful for everything Megan brings to The Mina Company. Here's to celebrating you today, Megan — we hope you're soaking up the mountain views this weekend and taking some well-earned time to relax and recharge. 🏔️

Happy Birthday from your Mina family! 💛
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🎉 Happy Birthday to the incredible Megan! 🎉 Five years ago, The Mina Company gained a team member. What we didn't know then was how much she'd help us grow into who we are today. Megan has this rare gift: give her a problem — whether it's a tricky website build, a photography challenge, a digital ad campaign that needs a spark, or an SEO puzzle nobody else can crack — and give her a little time (and coffee ☕) and she will figure it out. Every single time. She's helped us innovate in ways we couldn't have imagined five years ago, and she's done it all while bringing a positivity to our team that makes every day better. We're so grateful for everything Megan brings to The Mina Company. Here's to celebrating you today, Megan — we hope you're soaking up the mountain views this weekend and taking some well-earned time to relax and recharge. 🏔️ Happy Birthday from your Mina family! 💛
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The Mina Network: Jenna Lee Dillon of Gutsy Money 💰

If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call.

She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there.

What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow.

If your books need attention and your gut already knows it, visit gutsymoney.co 

Follow: @gutsy_money
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The Mina Network: Jenna Lee Dillon of Gutsy Money 💰 If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call. She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there. What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow. If your books need attention and your gut already knows it, visit gutsymoney.co Follow: @gutsy_money
2 weeks ago
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