Marketing

As a small business owner, summer can be the ideal time to hit pause and realign your marketing strategy.
You don’t need a total rebrand — just clarity around what’s working, what’s not, and where to focus your energy for the rest of the year.

Whether your marketing feels misaligned or you’re simply stretched thin, this guide will help you conduct a quick marketing audit that blends strategy with intuition.

What to Keep: What’s Working in Your Marketing Strategy

Start with a simple check-in:

• Which channels are driving traffic or sales? Hint: Google Analytics is great for this!
• What content has gotten strong engagement?
• What marketing tasks feel energizing?

✨ Tip: Keep what’s effective and sustainable.
Even if it’s not flashy, if it’s contributing to growth or connection — it’s worth continuing.

What to Shift: Align With the Business You’re Becoming

Maybe your target audience has shifted.
Maybe you’re offering something new but still marketing the old way. Or maybe your voice has evolved.

Ask yourself:

• Does my content still resonate with my dream client?
• Do my offers reflect the business I want to grow?
• Am I showing up in places where my ideal client actually is?

This is where a brand voice refresh or content strategy shift may be needed. Guess what? We specialize in this type of strategy!

What to Stop: Ditch the Misaligned or Draining Tactics

We often continue marketing habits out of obligation or fear.

But if something feels like:

• A time suck
• Emotionally draining (Psst…can AI help with any of these tasks? Odds are good…)
• Or no longer aligned with your brand goals

…it’s okay to let it go.
Letting go makes space for more strategic, aligned action.

Need Help Realigning Your Business?

You don’t have to figure it out alone.
If you’re feeling burnt out, misaligned, or like you’re spinning your wheels — it’s time to reset with intention.

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Work With Us:

• Business Re-Alignment Session – a 1:1 intuitive strategy session to clarify where to focus next
• The Clarity Container – a 30-day sprint to clean up your offers, messaging, and content plan

+ how to use ChatGPT for aligned, soul-led strategy

If you’re craving marketing that feels like you — not forced, not cookie-cutter — Human Design can be the game-changer. It helps you understand your energetic strengths so you can market with alignment and ease. And with tools like ChatGPT – you can start right now!

Here’s a simplified, intentional process to get you started:

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1. Pull Your Chart

Go to MyHumanDesign.com and enter your birth info. You’ll get a chart that includes your Type, Strategy, Authority, and more.

Save that info. You’ll use it in the prompts below.

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2. Discover How You’re Meant to Market

Start with your Type + Strategy — this is the foundation of how your energy works in business.

Try this ChatGPT Prompt:

“Based on my Human Design (I’m a [Type], Strategy: [ ], Authority: [ ]), how should I approach marketing to feel aligned and attract ideal clients?”

💡 This will help you uncover your natural marketing flow — whether that’s initiating (Manifestors), responding (Generators), guiding (Projectors), or reflecting (Reflectors).

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3. Get Clear on Your Ideal Clients

Your energy is designed to attract specific people. With the right prompt, ChatGPT can help you define their archetypes and shape offers around them.

Try this ChatGPT Prompt:

“Based on my Human Design (insert birthday, birth time, and city), what client archetypes are ideal for me? What types of offers or services could I create to attract them?”

💡 This is one of our favorite prompts at The Mina Company — it reveals so much about who you’re meant to serve.

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4. Align Your Offers and Messaging

Now that you know who you’re designed to serve, explore what kind of content, sales language, and offers work best for your energy.

Try this ChatGPT Prompt:

“As a [Your Type] with [Authority], what kinds of marketing content and offers would feel most aligned for me to create?”

💡 Think: blog posts, reels, workshops, group programs, or 1:1 containers — tailored to your flow.

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5. Use Your Authority to Make Marketing Decisions

Human Design gives you a built-in decision-making tool: your Authority. Knowing how you’re designed to decide helps avoid burnout and second-guessing.

Try this ChatGPT Prompt:

“How can I use my [Your Authority] in Human Design to make confident marketing and business decisions?”

💡 This helps you time launches, write messaging, and know when something is truly a “yes.”

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6. Start Small + Trust the Flow

You don’t have to understand every gate and channel to benefit from Human Design. Start with your type, authority, and ideal client archetypes. Build from there.

If you’re ready for deeper guidance, check out our Business Re-Alignment Sessions, where we blend Human Design, astrology, and strategy into a custom marketing roadmap.

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Your energy is your most magnetic marketing tool

When you align your business with your Human Design, marketing becomes clearer, joyful, and effective.✨ Want more prompts like this? Follow us on Instagram where we share our favorite ways to use ChatGPT + energetics in marketing.

Center Content That Builds Trust

If you’re a purpose-driven entrepreneur craving more ease, alignment, and results in your marketing, you’re not alone. At The Mina Company, we specialize in marketing strategies for female leaders building with purpose.

Because here’s the thing: many women entrepreneurs (and folks building businesses from a more feminine, cyclical, or intuitive place) are operating with a different rhythm. You’re not just growing a brand for profit — you’re growing for impact, for freedom, and for something that feels deeply aligned. That means you need marketing that supports your rhythm, reflects your values, and scales sustainably.

The marketing strategies for female leaders building with purpose in this post are designed to help you grow without burning out — using intention, not intensity.

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1. Own Your Brand Voice (and Use It Everywhere)

When you’re building a purpose-driven brand, your voice is everything. It communicates who you are, what you stand for, and who you’re speaking to — before you even get to the offer.

This isn’t just about catchy copy. It’s about building trust through consistency, authenticity, and clarity. That’s the foundation of aligned marketing.

→ Need support refining your voice or messaging? Start with our Marketing Strategy Services

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2. Build a Marketing Content Strategy that Reflects Your Genius

You’re more than a product or service — you’re a source of wisdom, transformation, and perspective. A content strategy rooted in storytelling allows you to express your mission, build credibility, and educate your audience in a way that honors your natural gifts.

It’s not just about volume — it’s about value.

→See how content and SEO work together in our SEO Web Design Blog

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3. Make SEO Work for You, Not Against You

You don’t need to become a tech wizard to benefit from SEO. You just need a strategy that helps the right people find your work, without constantly posting, promoting, and burning out.

SEO is about being discoverable on your terms, with evergreen content that does the heavy lifting for you.

→ Use Google Keyword Planner to identify what your audience is already searching for, and then build content that meets them there.

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4. Show Up on Social — With Boundaries

Just because you can be on every platform doesn’t mean you should. For many women entrepreneurs, showing up online without a clear system leads to burnout, comparison, and overwhelm.

The better strategy? Show up with intention. Create content in flow. Schedule it in batches. And then go live your life.

→ Want help building a social strategy that honors your energy? Start here.

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5. Prioritize Email Marketing That Feels Human

Your email list is your inner circle. It’s not just a sales funnel — it’s a place to deepen relationships, offer real value, and share from the heart. For women building purpose-led brands, this is one of the most sustainable and supportive marketing tools available.

→ Pair this with a thoughtful lead magnet and a nurturing welcome sequence. Don’t have one yet? Let’s build it together.

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6. Connect Through Community & Collaboration

We grow faster — and deeper — in community. Partnerships, podcast swaps, IG lives, co-hosted events… these aren’t just trendy tactics. They’re regenerative strategies rooted in connection and mutual support.

This kind of collaboration allows you to expand your audience without overextending yourself.

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7. Track, Tweak, Simplify your Marketing

You don’t need to track everything. But you do need to know what’s working so you can refine (not reinvent) your approach.

This is how we avoid the burnout cycle: by doing less, but doing it with intention.

Use Google Analytics to monitor how people are finding and engaging with your site.

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Final Words on Marketing Strategies for Female Leaders

Marketing strategies for women should never feel like a one-size-fits-all. They should reflect your rhythm, your values, and your vision for what’s possible — not just for your business, but for your life.

If you’re ready to create a marketing plan that aligns with your purpose and gets results, The Mina Company is here to help.

Let’s build something beautiful — and sustainable — together..