We are The Mina Company.
Relationship-driven. Overachievers. Hype-Women. Intuitive Strategists.
A.K.A. >> The team that will always work for your most aligned next goal.
Strategic Marketing with Soul—Built for Real Growth, Not Burnout
We help small and medium-sized businesses grow with clarity, consistency, and connection—through marketing that you actually own, understand, and feels like an extension of your team.
welcome
We’re allergic to generic marketing plans and overcomplicated funnels.
We believe in strategy that’s smart, soulful, and yours to keep.
Whether you need a website refresh, SEO support, social media that doesn’t feel cringey, or someone to help you make sense of your metrics—we’re your people.
We blend expert execution with intuitive guidance, giving you marketing that’s:
- Rooted in strategy
- Backed by data
- And aligned with the way you actually work best and how you want to be seen
And yes—everything we build? You 100% own it. Always.
How we kick things off
Explore our marketing plans
Growth Essentials
Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.
What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.
Gain:
– Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy
Momentum Package
Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.
What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional
– Voxer access means we’re just a message away when you need quick advice or approvals
– Plus, access to our AI library to support your internal team or brainstorm on the fly
Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing
The Aligned Growth Partnership
Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.
What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– Unlimited Voxer access and a live KPI dashboard ensure nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center
Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team
Marketing à la carte Services
Marketing Strategy
Digital Advertising
Logo & Graphic Design
Search Engine Optimization
Website Development
Social Media
What Our Clients Are Saying
-Courtney Cluett-Suarez, Property Concierge
-Kim Page, Living Vine Counseling
-Dr. Meghan, Balanced Thistle
Don't Miss Erica's Latest + Greatest Advice on Breaking Through to Your Next Level in Business inside the
Breaking Through Podcast
Join Erica Vander Sande, Owner + CEO of The Mina Company, as she takes you through the journey of business ownership, an empath, motherhood, and so much more!
>This podcast is for anyone launching a service based business and going from those early stages where it’s just you (wearing all the hats) to expansion of a full team, an exploding client list, the implementation of automation, and so much more!
We will chat about mindset, money and financial planning, networking, and all of the pivotal moments in my business so far. Join us!
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