The Mina Company

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Business Development Marketing

Download Your Free Marketing Planning Guide

January 2, 2025
Marketing Planning Guide

Cheers to the change-makers, the dreamers, and the small business owners making waves in 2025! This year is all about stepping into the unknown, redefining how we connect, and embracing bold strategies that set businesses apart. If you’re ready to get organized and elevate your marketing game, we have just the thing for you – our 2025 Marketing Planning Guide is available to download today!

DOWNLOAD NOW

Why 2025 is a Pivotal Year for Small Businesses

The landscape is shifting fast. New technologies, evolving customer expectations, and innovative platforms are driving businesses to think differently. For small businesses, 2025 is a golden opportunity to lean into this change and harness it for growth. The brands that thrive will be those that stay organized, plan ahead, and remain adaptable to the evolving market.

That’s why we’re thrilled to offer our 2025 Marketing Planning Guide – for free. This guide isn’t just another template. It’s the exact tool we use with our clients to keep their content on track – from social media calendars and blog post ideas to print advertising and podcast planning.

What’s Inside the 2025 Marketing Planning Guide?

Think of this as your marketing command center. It’s designed to help you see the big picture while keeping track of the details that make your brand shine. Here’s what you can expect:

  • Content Calendar: Plan your social media posts, blog content, and email campaigns month by month.
  • Advertising Tracker: Never miss a deadline for print ads or digital campaigns.
  • Podcast & Video Planning: Brainstorm topics, track guest outreach, and schedule recordings in one place.
  • Goal Setting Section: Define your quarterly goals and measure progress throughout the year.
  • Campaign Overview: Map out high-level campaigns across multiple channels to ensure cohesive messaging.

How This Guide Can Transform Your Business

We’ve seen firsthand how structured planning can transform small businesses. Clients who use our planning system report:

  • More Consistent Content Output
  • Better Alignment Across Teams
  • Clearer Understanding of Due Dates/Timelines

By keeping everything organized in one place, you free up creative energy to focus on innovation, customer engagement, and growth.

DOWNLOAD NOW

Ready to Get Started?

Download the 2025 Marketing Planning Guide today and step confidently into the year of change. Let’s make 2025 the year your business flourishes!

[Download Now]

Ready to plan your marketing strategy with a team? Contact us TODAY!

Cheers to a year of growth, alignment, and bold moves!

– The Mina Company

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Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
Every week, AI builds my team’s agenda. And I don’t even have to ask.

A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes.

That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not.

That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate.

What would you do with a few hours back each week? DM us or visit theminacompany.com

#TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
•
Follow
Every week, AI builds my team’s agenda. And I don’t even have to ask. A message goes out in Slack, AI pulls our team’s time and our signed proposals, and it hands back what we’re focusing on that week. That used to take me 30 to 45 minutes. That’s the difference between a prompt and a system. A prompt helps you once, when you remember to use it. A system keeps working in the background, whether you think about it or not. That’s the kind of AI we build for our clients. Not just help planning a birthday party (I do that too). Real systems that take work off your plate. What would you do with a few hours back each week? DM us or visit theminacompany.com #TheMinaCompany #AIforSmallBusiness #AIImplementation #AIWorkflow #AIAutomation #WorkSmarter #SmallBusinessTools #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing
1 day ago
View on Instagram |
1/5
Ep. 9 is out now: The AI Hamster Wheel 🐹

In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?”

In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait.

If you’re deep in AI and starting to feel the burnout creep in, this one’s for you.

Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! 

#ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
•
Follow
Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
3 days ago
View on Instagram |
2/5
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money.

It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be.

My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line.

You deserve a partner who cares as much about your growth as you do.

Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com

#TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
•
Follow
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
5 days ago
View on Instagram |
3/5
Ep. 8 is out now: Raising Girls and a Business 🩷

I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them.

In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay.

If you’re building a business with your kids watching, this one’s for you.

Listen wherever you listen to podcasts!

#ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
•
Follow
Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
1 week ago
View on Instagram |
4/5
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

#TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
•
Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
2 weeks ago
View on Instagram |
5/5
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