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Business Development Marketing

Download Your Free Marketing Planning Guide

January 2, 2025
Marketing Planning Guide

Cheers to the change-makers, the dreamers, and the small business owners making waves in 2025! This year is all about stepping into the unknown, redefining how we connect, and embracing bold strategies that set businesses apart. If you’re ready to get organized and elevate your marketing game, we have just the thing for you – our 2025 Marketing Planning Guide is available to download today!

DOWNLOAD NOW

Why 2025 is a Pivotal Year for Small Businesses

The landscape is shifting fast. New technologies, evolving customer expectations, and innovative platforms are driving businesses to think differently. For small businesses, 2025 is a golden opportunity to lean into this change and harness it for growth. The brands that thrive will be those that stay organized, plan ahead, and remain adaptable to the evolving market.

That’s why we’re thrilled to offer our 2025 Marketing Planning Guide – for free. This guide isn’t just another template. It’s the exact tool we use with our clients to keep their content on track – from social media calendars and blog post ideas to print advertising and podcast planning.

What’s Inside the 2025 Marketing Planning Guide?

Think of this as your marketing command center. It’s designed to help you see the big picture while keeping track of the details that make your brand shine. Here’s what you can expect:

  • Content Calendar: Plan your social media posts, blog content, and email campaigns month by month.
  • Advertising Tracker: Never miss a deadline for print ads or digital campaigns.
  • Podcast & Video Planning: Brainstorm topics, track guest outreach, and schedule recordings in one place.
  • Goal Setting Section: Define your quarterly goals and measure progress throughout the year.
  • Campaign Overview: Map out high-level campaigns across multiple channels to ensure cohesive messaging.

How This Guide Can Transform Your Business

We’ve seen firsthand how structured planning can transform small businesses. Clients who use our planning system report:

  • More Consistent Content Output
  • Better Alignment Across Teams
  • Clearer Understanding of Due Dates/Timelines

By keeping everything organized in one place, you free up creative energy to focus on innovation, customer engagement, and growth.

DOWNLOAD NOW

Ready to Get Started?

Download the 2025 Marketing Planning Guide today and step confidently into the year of change. Let’s make 2025 the year your business flourishes!

[Download Now]

Ready to plan your marketing strategy with a team? Contact us TODAY!

Cheers to a year of growth, alignment, and bold moves!

– The Mina Company

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Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one.

Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it.

Focused beats scattered. Every time.

Ready to talk about what this looks like for you? DM us or visit theminacompany.com
•
Follow
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
1 day ago
View on Instagram |
1/5
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem.

Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand.

We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for.

Save this one for your next marketing meeting, wherever it happens to be.

Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
•
Follow
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
3 days ago
View on Instagram |
2/5
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
•
Follow
A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
7 days ago
View on Instagram |
3/5
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
•
Follow
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
1 week ago
View on Instagram |
4/5
Most agencies need your ads running. We just need them working.

Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality.

No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count.

How can we help you? Send us a DM or visit theminacompany.com
•
Follow
Most agencies need your ads running. We just need them working. Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality. No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count. How can we help you? Send us a DM or visit theminacompany.com
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

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