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Business Development Marketing

Download Your Free Marketing Planning Guide

January 2, 2025
Marketing Planning Guide

Cheers to the change-makers, the dreamers, and the small business owners making waves in 2025! This year is all about stepping into the unknown, redefining how we connect, and embracing bold strategies that set businesses apart. If you’re ready to get organized and elevate your marketing game, we have just the thing for you – our 2025 Marketing Planning Guide is available to download today!

DOWNLOAD NOW

Why 2025 is a Pivotal Year for Small Businesses

The landscape is shifting fast. New technologies, evolving customer expectations, and innovative platforms are driving businesses to think differently. For small businesses, 2025 is a golden opportunity to lean into this change and harness it for growth. The brands that thrive will be those that stay organized, plan ahead, and remain adaptable to the evolving market.

That’s why we’re thrilled to offer our 2025 Marketing Planning Guide – for free. This guide isn’t just another template. It’s the exact tool we use with our clients to keep their content on track – from social media calendars and blog post ideas to print advertising and podcast planning.

What’s Inside the 2025 Marketing Planning Guide?

Think of this as your marketing command center. It’s designed to help you see the big picture while keeping track of the details that make your brand shine. Here’s what you can expect:

  • Content Calendar: Plan your social media posts, blog content, and email campaigns month by month.
  • Advertising Tracker: Never miss a deadline for print ads or digital campaigns.
  • Podcast & Video Planning: Brainstorm topics, track guest outreach, and schedule recordings in one place.
  • Goal Setting Section: Define your quarterly goals and measure progress throughout the year.
  • Campaign Overview: Map out high-level campaigns across multiple channels to ensure cohesive messaging.

How This Guide Can Transform Your Business

We’ve seen firsthand how structured planning can transform small businesses. Clients who use our planning system report:

  • More Consistent Content Output
  • Better Alignment Across Teams
  • Clearer Understanding of Due Dates/Timelines

By keeping everything organized in one place, you free up creative energy to focus on innovation, customer engagement, and growth.

DOWNLOAD NOW

Ready to Get Started?

Download the 2025 Marketing Planning Guide today and step confidently into the year of change. Let’s make 2025 the year your business flourishes!

[Download Now]

Ready to plan your marketing strategy with a team? Contact us TODAY!

Cheers to a year of growth, alignment, and bold moves!

– The Mina Company

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Viral is a moment. Profitable is a business. 

And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base.

Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself.

Slow, steady, and profitable beats fast, flashy, and broke. Every time.

If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
•
Follow
Viral is a moment. Profitable is a business. And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base. Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself. Slow, steady, and profitable beats fast, flashy, and broke. Every time. If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
23 hours ago
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1/5
We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in.

$35-40/hr contract role, work from anywhere with hours that fit your life.

Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
•
Follow
We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in. $35-40/hr contract role, work from anywhere with hours that fit your life. Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
5 days ago
View on Instagram |
2/5
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
•
Follow
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year. It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked. The gold stars look a little different now, but the effort behind them hasn't changed a bit. What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
5 days ago
View on Instagram |
3/5
The Mina Network: Debbi Allison of Open Book Consulting.

Knowing not one, but two women in this space is a BLESSING! So if you dread opening QuickBooks, don't really understand your own financial reports, or have a bookkeeper but still feel totally in the dark about your numbers, Debbi is who I call.

She's built her business around more than just clean books. She teaches owners the story behind their numbers so they can run with clarity instead of being run over by them. Bookkeeping, QuickBooks training, financial coaching: whatever the entry point, Debbi's goal is always the same. She wants you to understand your finances well enough to make decisions from a place of strength, not stress.

What sets her apart is the education piece. She doesn't just hand you a report and disappear. She walks you through it, connects the numbers to the behaviors driving them, and helps you build the financial confidence to lead your business forward. She's an Advanced Certified QuickBooks Pro Advisor based right here in Northern Colorado and she's been doing this since 2010.

If you want a financial partner who empowers you instead of just invoicing you, visit openbookpros.com
•
Follow
The Mina Network: Debbi Allison of Open Book Consulting. Knowing not one, but two women in this space is a BLESSING! So if you dread opening QuickBooks, don't really understand your own financial reports, or have a bookkeeper but still feel totally in the dark about your numbers, Debbi is who I call. She's built her business around more than just clean books. She teaches owners the story behind their numbers so they can run with clarity instead of being run over by them. Bookkeeping, QuickBooks training, financial coaching: whatever the entry point, Debbi's goal is always the same. She wants you to understand your finances well enough to make decisions from a place of strength, not stress. What sets her apart is the education piece. She doesn't just hand you a report and disappear. She walks you through it, connects the numbers to the behaviors driving them, and helps you build the financial confidence to lead your business forward. She's an Advanced Certified QuickBooks Pro Advisor based right here in Northern Colorado and she's been doing this since 2010. If you want a financial partner who empowers you instead of just invoicing you, visit openbookpros.com
1 week ago
View on Instagram |
4/5
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
•
Follow
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
1 week ago
View on Instagram |
5/5
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