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Business Development

How to Thrive in Your Business through Cycle Mapping

August 3, 2022
cycle mapping for female business owners

The absolute worst thing: You booked a networking event a few weeks back; The day of the event is here and you’re on your period, you have no energy, and you simply just DON’T want to be there. Sound familiar? Let me introduce the concept of cycle mapping.

I spent YEARS fighting to work against my cycle and my body’s natural rhythms and let me tell you…it’s rough! Our world was designed with a man’s 24-hour cycle in mind but as women, we have a 28-day cycle that dictates our energy, focus, and strengths on any given day. The solution? Cycle mapping!

Cycle mapping is a way of tuning into and embracing the different phases of your cycle so that you can utilize your cycle to work FOR you rather than fighting against it. Sounds pretty dreamy, right?! It’s not as woo-y as it may sound and it’s not that challenging either; in fact, once you start embracing your feminine flow and energy you’ll realize that it actually makes life and work a lot easier! 

As a business owner, cycle mapping can totally transform how you support your business and your team. In today’s episode, I’ll teach you the basics of how to determine your feminine and masculine energy, take advantage of the peaks and valleys of your energy & focus, and batch your work to make the most out of your cycle.

Need a quick overview of the phases of your cycle & how they play into your business? Look no further!

Menstrual: a time to slow down & rest; this is when ideas flow!

Follicular: energy is building; the time to make plans & schedule, carry out new ideas

Ovulatory: your energy is at its peak; the time to be seen & be social

Luteal: energy is dropping; the time to wrap things up & finish projects

Listen in for more tips and tricks on how to best utilize each phase of your cycle and optimize your energy!

Listen now!

Resources referenced:

“In the Flow” by Alissa Vitti 

Loomly social media scheduler

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Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. 

It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan.

At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move.

Feminine energy, observation, and killer analytics. That's the Mina method.

If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
•
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Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan. At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move. Feminine energy, observation, and killer analytics. That's the Mina method. If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
2 days ago
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1/5
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. 

You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. 

And since we're asking you to ask them, it's only fair we answer first:
1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 
2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 
3. We only recommend what your business actually needs, even when that means selling you less. 
4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support.
5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build.
6. And yes, you can actually reach us. Real people, real answers, without the week-long wait.
7. We never work with your competitors. One client per niche, per area. Your strategy stays yours.

Screenshot the list, save it, and bring it to your next discovery call.
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. 

You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. 

And since we're asking you to ask them, it's only fair we answer first:
1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 
2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 
3. We only recommend what your business actually needs, even when that means selling you less. 
4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support.
5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build.
6. And yes, you can actually reach us. Real people, real answers, without the week-long wait.
7. We never work with your competitors. One client per niche, per area. Your strategy stays yours.

Screenshot the list, save it, and bring it to your next discovery call.
•
Follow
Hiring a marketing agency is a big decision, and honestly, a vulnerable one. You're handing someone your budget, your brand, and your trust. So ask the uncomfortable questions. And since we're asking you to ask them, it's only fair we answer first: 1. Yes, we show you the data. Monthly reporting comes standard, and if we ever suggest a pivot, the numbers are the reason. 2. No, we don't lock you in. Our contracts are month to month because good work should be what keeps you around. 3. We only recommend what your business actually needs, even when that means selling you less. 4. If something isn't working, you'll hear it from us first. We'd rather pivot than keep billing for something the data doesn't support. 5. We take the time to learn your business, not just your marketing. Your industry, your clients, and your capacity shape every strategy we build. 6. And yes, you can actually reach us. Real people, real answers, without the week-long wait. 7. We never work with your competitors. One client per niche, per area. Your strategy stays yours. Screenshot the list, save it, and bring it to your next discovery call.
3 days ago
View on Instagram |
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Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
Get to know our team a little more 💙

Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby?

Now it's your turn. Drop your answers below.
•
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Get to know our team a little more 💙 Swipe to meet the team behind the strategy. We answered five very important questions so you can decide: are you an Erica, a Megan, or a Kelby? Now it's your turn. Drop your answers below.
4 days ago
View on Instagram |
3/5
🎉 Happy Birthday to the incredible Megan! 🎉

Five years ago, The Mina Company gained a team member. What we didn't know then was how much she'd help us grow into who we are today.

Megan has this rare gift: give her a problem — whether it's a tricky website build, a photography challenge, a digital ad campaign that needs a spark, or an SEO puzzle nobody else can crack — and give her a little time (and coffee ☕) and she will figure it out. Every single time.

She's helped us innovate in ways we couldn't have imagined five years ago, and she's done it all while bringing a positivity to our team that makes every day better.

We're so grateful for everything Megan brings to The Mina Company. Here's to celebrating you today, Megan — we hope you're soaking up the mountain views this weekend and taking some well-earned time to relax and recharge. 🏔️

Happy Birthday from your Mina family! 💛
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🎉 Happy Birthday to the incredible Megan! 🎉 Five years ago, The Mina Company gained a team member. What we didn't know then was how much she'd help us grow into who we are today. Megan has this rare gift: give her a problem — whether it's a tricky website build, a photography challenge, a digital ad campaign that needs a spark, or an SEO puzzle nobody else can crack — and give her a little time (and coffee ☕) and she will figure it out. Every single time. She's helped us innovate in ways we couldn't have imagined five years ago, and she's done it all while bringing a positivity to our team that makes every day better. We're so grateful for everything Megan brings to The Mina Company. Here's to celebrating you today, Megan — we hope you're soaking up the mountain views this weekend and taking some well-earned time to relax and recharge. 🏔️ Happy Birthday from your Mina family! 💛
1 week ago
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4/5
The Mina Network: Jenna Lee Dillon of Gutsy Money 💰

If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call.

She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there.

What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow.

If your books need attention and your gut already knows it, visit gutsymoney.co 

Follow: @gutsy_money
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The Mina Network: Jenna Lee Dillon of Gutsy Money 💰 If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call. She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there. What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow. If your books need attention and your gut already knows it, visit gutsymoney.co Follow: @gutsy_money
1 week ago
View on Instagram |
5/5
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