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Business Development

How to Thrive in Your Business through Cycle Mapping

August 3, 2022
cycle mapping for female business owners

The absolute worst thing: You booked a networking event a few weeks back; The day of the event is here and you’re on your period, you have no energy, and you simply just DON’T want to be there. Sound familiar? Let me introduce the concept of cycle mapping.

I spent YEARS fighting to work against my cycle and my body’s natural rhythms and let me tell you…it’s rough! Our world was designed with a man’s 24-hour cycle in mind but as women, we have a 28-day cycle that dictates our energy, focus, and strengths on any given day. The solution? Cycle mapping!

Cycle mapping is a way of tuning into and embracing the different phases of your cycle so that you can utilize your cycle to work FOR you rather than fighting against it. Sounds pretty dreamy, right?! It’s not as woo-y as it may sound and it’s not that challenging either; in fact, once you start embracing your feminine flow and energy you’ll realize that it actually makes life and work a lot easier! 

As a business owner, cycle mapping can totally transform how you support your business and your team. In today’s episode, I’ll teach you the basics of how to determine your feminine and masculine energy, take advantage of the peaks and valleys of your energy & focus, and batch your work to make the most out of your cycle.

Need a quick overview of the phases of your cycle & how they play into your business? Look no further!

Menstrual: a time to slow down & rest; this is when ideas flow!

Follicular: energy is building; the time to make plans & schedule, carry out new ideas

Ovulatory: your energy is at its peak; the time to be seen & be social

Luteal: energy is dropping; the time to wrap things up & finish projects

Listen in for more tips and tricks on how to best utilize each phase of your cycle and optimize your energy!

Listen now!

Resources referenced:

“In the Flow” by Alissa Vitti 

Loomly social media scheduler

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Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
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Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
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Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
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Ep. 4 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
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You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
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