The Mina Company

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    • About
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    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
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Marketing & Website Design for Commercial Contractors

Win the work before the bid.

Your next client checks you out online before they ever call. We build brands, websites, and search visibility that show owners and facility managers you're the right contractor for complex work.

Commercial clients vet you before they call.
Show them why you're the one.

Owners, facility managers, and engineers compare contractors online long before a project goes to bid. Your website, search presence, and reputation make the first impression, and often decide who gets the call.

Commercial · Industrial · Multifamily

Credibility

A website that shows your project experience, capabilities, and safety record in seconds.

Compliance

Messaging that speaks to regulated work, safety programs, and the standards your clients hold you to.

Relationships

Marketing that supports the referrals and repeat clients your business is built on, instead of replacing them.

Results from contractors we work with

Page 1

on Google for 10+ commercial keywords

Sun Construction

48%

drop in bounce rate in the first months of SEO

Sun Construction

50%+

of website traffic from organic search

Sun Construction

30+ years

of experience, now front and center online

Carter Construction

welcome

Erica Vander Sande, founder of The Mina Company, a female-owned marketing agency in Fort Collins, Colorado

A Construction Marketing Agency That Understands How Commercial Work Is Won

Your projects speak for themselves, but your brand has to speak online, too. At The Mina Company, we help commercial general contractors, specialty contractors, and multifamily communities turn decades of experience and a strong reputation into a marketing presence that wins new work.

Your clients aren’t impulse buyers. They’re owners, facility managers, and project teams who compare contractors carefully, ask for references, and look for proof you can handle complex, regulated, or occupied spaces. We build marketing that answers those questions before the first call.

Get to know us

What We Offer Commercial Contractors

    - Construction company website design and development
    - Brand refreshes, logos, and capabilities brochures
    - SEO for the project types and markets you want to grow in
    - Google Ads that reach owners and developers searching now
    - Google Business Profile optimization & management
    - Monthly reporting on inquiries, rankings, and traffic
Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
โ€“ We hone in on one powerful growth lever, either SEO or digital ads, so youโ€™re not stretched thin across too many tactics.
โ€“ Youโ€™ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
โ€“ Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
โ€“ Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
โ€“
Increased search visibility or more targeted traffic
โ€“ Clear performance insights without the noise
โ€“ A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
โ€“ A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
โ€“ Regular strategy calls that keep your marketing agile and aligned with your goals
โ€“ A themed content calendar so your messaging stays relevant and intentional

โ€“ Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
โ€“ Smarter, data-driven decisions
โ€“ Noticeable growth in leads, visibility, and consistency
โ€“ A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpointโ€”with depth, clarity, and care.

What to Expect:
โ€“ Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
โ€“ Conversion-focused support through landing page and email consulting
โ€“ A full audit of your website and brand messaging so we can align every channel with your core values and goals
โ€“ Monthly content and community-based strategies that build trust and deepen connection
โ€“ A live KPI dashboard ensures nothing gets lost in translation
โ€“ Quarterly alignment sessions keep your big-picture vision front and center

Gain:
โ€“ Stronger brand cohesion and conversion performance
โ€“ Greater clarity on whatโ€™s workingโ€”and what needs refining
โ€“ A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Website Design for Construction Companies

Your website is your hardest-working sales tool. We build construction company websites around what buyers look for: capabilities, project experience, safety and compliance, and a clear way to start a conversation. See our website development services, or how we built a new site for Carter Construction.

Branding for Contractors

A dated brand can make decades of experience look smaller than it is. We refresh logos, colors, and messaging so your bids, brochures, jobsite signs, and website all tell the same story. Learn more about logo and brand development.

SEO and Google Ads for General Contractors

Show up when owners and developers search for a contractor in your market. We pair SEO with targeted Google Ads so you’re visible for the searches that lead to real projects. For Sun Construction, that meant page 1 of Google for 10+ commercial keywords.

Marketing ร  la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media
Two Mina Company team members reviewing notes and a laptop

Why Choose a Construction Marketing Agency Like Ours?

You build the spaces where people work, research, heal, and live. Our job is to make sure the right clients see that.

We’re a strategic partner, not a template shop. We bring SEO expertise, clear copywriting, and design that reflects the precision of your work, and we measure what matters to a contractor: qualified inquiries and new client relationships.

Contact us

View Our Case Studies

We’ve helped commercial contractors and multifamily communities grow with brand refreshes, new websites, SEO, and digital advertising. Here are a few of those projects.

Sun Construction

Website Development & SEO

Crane lifting a home section into place at a mountain construction site

Carter Construction

Brand Refresh & Website

Carter Construction brochure spread on construction for operating and regulated facilities

The ONE at Signal Butte

Google & Meta Ads, SEO, Website

Resort-style pool at The ONE at Signal Butte luxury apartments in Mesa, Arizona

One Contractor Per Service Area. Full Attention, Always.

We partner with just one contractor per geographic area at a time, because we believe in doing things the right way, not the fast way.

When we commit to your brand, we give you everything we have, without competing interests. You will never find us running the same playbook for a competitor across town.

We value integrity, collaboration, and long-term growth, and that starts with who we say yes to.

Book a Discovery Call
Mina Company team member working on a laptop

Construction Marketing FAQs

What should a construction company website include?

Start with what your buyers need to see: the types of projects you do, the markets you serve, project photos, safety and compliance information, and an easy way to request a bid or schedule a call. For commercial contractors, capability and project experience pages matter most, since owners and facility managers use them to build a short list.

How much does a construction company website cost?

It depends on the size of the site and what you need, like new branding, copywriting, or project galleries. We put together a custom proposal after a short call, so you only pay for what moves your business forward.

Does SEO work for commercial contractors?

Yes. Commercial buyers search for contractors by specialty and location, like lab renovation contractors or industrial general contractors in Denver. SEO helps you show up for those searches. Sun Construction, a commercial general contractor we work with, ranks on page 1 of Google for 10+ commercial keywords.

Should general contractors run Google Ads?

Often, yes, especially when you want to grow in a new market or project type. Google Ads put you in front of people searching right now, while SEO builds visibility over time. We’ll recommend the right mix for your goals and budget.

Do you only work with contractors in Colorado?

No. We’re based in Fort Collins, Colorado, and work with clients in other states, including Arizona and Georgia.

Mina Company team member smiling while working on a laptop

Follow us on the gram!

Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
•
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Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
2 days ago
View on Instagram |
1/5
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week.

Sounds great. So why isn't everyone doing it?

Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it.

That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done.

What would you do with an extra day a week? Let's chat. theminacompany.com
•
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Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
5 days ago
View on Instagram |
2/5
Ep. 4 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

New episodes every Wednesday. Follow so you don't miss what's next.
•
Follow
Ep. 4 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
7 days ago
View on Instagram |
3/5
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
•
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You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
1 week ago
View on Instagram |
4/5
You should always know exactly what you're paying for.

That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts.

And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one.

Want to know where your site stands right now? Send us a message or visit theminacompany.com
•
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You should always know exactly what you're paying for. That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts. And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one. Want to know where your site stands right now? Send us a message or visit theminacompany.com
2 weeks ago
View on Instagram |
5/5
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