The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

Marketing & Website Design for Commercial Contractors

Win the work before the bid.

Your next client checks you out online before they ever call. We build brands, websites, and search visibility that show owners and facility managers you're the right contractor for complex work.

Commercial clients vet you before they call.
Show them why you're the one.

Owners, facility managers, and engineers compare contractors online long before a project goes to bid. Your website, search presence, and reputation make the first impression, and often decide who gets the call.

Commercial · Industrial · Multifamily

Credibility

A website that shows your project experience, capabilities, and safety record in seconds.

Compliance

Messaging that speaks to regulated work, safety programs, and the standards your clients hold you to.

Relationships

Marketing that supports the referrals and repeat clients your business is built on, instead of replacing them.

Results from contractors we work with

Page 1

on Google for 10+ commercial keywords

Sun Construction

48%

drop in bounce rate in the first months of SEO

Sun Construction

50%+

of website traffic from organic search

Sun Construction

30+ years

of experience, now front and center online

Carter Construction

welcome

Erica Vander Sande, founder of The Mina Company, a female-owned marketing agency in Fort Collins, Colorado

A Construction Marketing Agency That Understands How Commercial Work Is Won

Your projects speak for themselves, but your brand has to speak online, too. At The Mina Company, we help commercial general contractors, specialty contractors, and multifamily communities turn decades of experience and a strong reputation into a marketing presence that wins new work.

Your clients aren’t impulse buyers. They’re owners, facility managers, and project teams who compare contractors carefully, ask for references, and look for proof you can handle complex, regulated, or occupied spaces. We build marketing that answers those questions before the first call.

Get to know us

What We Offer Commercial Contractors

    - Construction company website design and development
    - Brand refreshes, logos, and capabilities brochures
    - SEO for the project types and markets you want to grow in
    - Google Ads that reach owners and developers searching now
    - Google Business Profile optimization & management
    - Monthly reporting on inquiries, rankings, and traffic
Growth Essentials

Perfect for small teams and early-stage brands who want focused support that drives real progress without overwhelming resources.

What to Expect:
– We hone in on one powerful growth lever, either SEO or digital ads, so you’re not stretched thin across too many tactics.
– You’ll receive a monthly snapshot of key metrics so you can track steady improvement in traffic, visibility, or lead flow.
– Quarterly strategy check-ins help you stay aligned, make informed shifts, and continue progressing.
– Our private AI resource library gives you extra tools and insights to DIY smarter.

Gain:
–
Increased search visibility or more targeted traffic
– Clear performance insights without the noise
– A grounded, confident marketing strategy

Momentum Package

Our most popular plan. For brands ready to level up with more support, real-time collaboration, and a consistent strategy that ties it all together.

What to Expect:
– A cohesive monthly strategy combining SEO and paid ads to boost traffic, conversions, and brand awareness
– Regular strategy calls that keep your marketing agile and aligned with your goals
– A themed content calendar so your messaging stays relevant and intentional

– Plus, access to our AI library to support your internal team or brainstorm on the fly

Gain:
– Smarter, data-driven decisions
– Noticeable growth in leads, visibility, and consistency
– A streamlined system that brings order and momentum to your marketing

The Aligned Growth Partnership

Full-service, high-integrity marketing for brands scaling with intention. Built for business owners who want a strategic partner to guide growth across every touchpoint—with depth, clarity, and care.

What to Expect:
– Holistic marketing strategy with multi-intent SEO + ad campaigns that meet your audience at every stage
– Conversion-focused support through landing page and email consulting
– A full audit of your website and brand messaging so we can align every channel with your core values and goals
– Monthly content and community-based strategies that build trust and deepen connection
– A live KPI dashboard ensures nothing gets lost in translation
– Quarterly alignment sessions keep your big-picture vision front and center

Gain:
– Stronger brand cohesion and conversion performance
– Greater clarity on what’s working—and what needs refining
– A strategic partner that feels like an extension of your team

Ready to get started?
Erica Vander Sande smiling while working on a laptop

Website Design for Construction Companies

Your website is your hardest-working sales tool. We build construction company websites around what buyers look for: capabilities, project experience, safety and compliance, and a clear way to start a conversation. See our website development services, or how we built a new site for Carter Construction.

Branding for Contractors

A dated brand can make decades of experience look smaller than it is. We refresh logos, colors, and messaging so your bids, brochures, jobsite signs, and website all tell the same story. Learn more about logo and brand development.

SEO and Google Ads for General Contractors

Show up when owners and developers search for a contractor in your market. We pair SEO with targeted Google Ads so you’re visible for the searches that lead to real projects. For Sun Construction, that meant page 1 of Google for 10+ commercial keywords.

Marketing à la carte Services

  • Marketing Strategy
  • Digital Advertising
  • Logo & Graphic Design
  • Search Engine Optimization
  • Website Development
  • Social Media
Two Mina Company team members reviewing notes and a laptop

Why Choose a Construction Marketing Agency Like Ours?

You build the spaces where people work, research, heal, and live. Our job is to make sure the right clients see that.

We’re a strategic partner, not a template shop. We bring SEO expertise, clear copywriting, and design that reflects the precision of your work, and we measure what matters to a contractor: qualified inquiries and new client relationships.

Contact us

View Our Case Studies

We’ve helped commercial contractors and multifamily communities grow with brand refreshes, new websites, SEO, and digital advertising. Here are a few of those projects.

Sun Construction

Website Development & SEO

Crane lifting a home section into place at a mountain construction site

Carter Construction

Brand Refresh & Website

Carter Construction brochure spread on construction for operating and regulated facilities

The ONE at Signal Butte

Google & Meta Ads, SEO, Website

Resort-style pool at The ONE at Signal Butte luxury apartments in Mesa, Arizona

One Contractor Per Service Area. Full Attention, Always.

We partner with just one contractor per geographic area at a time, because we believe in doing things the right way, not the fast way.

When we commit to your brand, we give you everything we have, without competing interests. You will never find us running the same playbook for a competitor across town.

We value integrity, collaboration, and long-term growth, and that starts with who we say yes to.

Book a Discovery Call
Mina Company team member working on a laptop

Construction Marketing FAQs

What should a construction company website include?

Start with what your buyers need to see: the types of projects you do, the markets you serve, project photos, safety and compliance information, and an easy way to request a bid or schedule a call. For commercial contractors, capability and project experience pages matter most, since owners and facility managers use them to build a short list.

How much does a construction company website cost?

It depends on the size of the site and what you need, like new branding, copywriting, or project galleries. We put together a custom proposal after a short call, so you only pay for what moves your business forward.

Does SEO work for commercial contractors?

Yes. Commercial buyers search for contractors by specialty and location, like lab renovation contractors or industrial general contractors in Denver. SEO helps you show up for those searches. Sun Construction, a commercial general contractor we work with, ranks on page 1 of Google for 10+ commercial keywords.

Should general contractors run Google Ads?

Often, yes, especially when you want to grow in a new market or project type. Google Ads put you in front of people searching right now, while SEO builds visibility over time. We’ll recommend the right mix for your goals and budget.

Do you only work with contractors in Colorado?

No. We’re based in Fort Collins, Colorado, and work with clients in other states, including Arizona and Georgia.

Mina Company team member smiling while working on a laptop

Follow us on the gram!

Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money.

It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be.

My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line.

You deserve a partner who cares as much about your growth as you do.

Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com

#TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
•
Follow
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
2 days ago
View on Instagram |
1/5
Ep. 8 is out now: Raising Girls and a Business 🩷

I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them.

In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay.

If you’re building a business with your kids watching, this one’s for you.

Listen wherever you listen to podcasts!

#ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
•
Follow
Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
6 days ago
View on Instagram |
2/5
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

#TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
•
Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
1 week ago
View on Instagram |
3/5
Some seasons, the smartest spend is less.

We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it.

So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns.

Your marketing should work with your calendar, not against it.

Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
•
Follow
Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
2 weeks ago
View on Instagram |
4/5
Ep. 7 is out now: Creating the Vision & Mission 🧭

In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years.

In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild.

Listen here ericavandersande.com/podcast or wherever you listen to podcasts 

#ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
•
Follow
Ep. 7 is out now: Creating the Vision & Mission 🧭 In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years. In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild. Listen here ericavandersande.com/podcast or wherever you listen to podcasts #ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
2 weeks ago
View on Instagram |
5/5
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