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Case Study: Carter Construction — Brand Refresh and Website for a Commercial Contractor

A Sharper Brand for a Contractor Trusted Inside Operating Facilities

Visit Carter Construction

The Challenge

ABOUT CARTER CONSTRUCTION

Carter Construction is a commercial general contractor serving Denver and Northern Colorado. For more than 30 years, they have built laboratories, pharmaceutical facilities, industrial spaces, and tenant finishes, often inside buildings that stay fully operational during construction.

Carter’s business was built on repeat clients and referrals, but their brand and website hadn’t kept pace. The look felt dated, and the site didn’t show what sets them apart: the ability to work inside regulated, active facilities without disrupting operations. To reach new facility managers and compliance-driven clients, they needed a brand and website as precise as their work.

Our Strategy

  • Brand refresh built on the existing Carter mark, with a bold orange, black, and white system

  • New brand line: Experience you can count on. Projects delivered right.

  • A new website organized around what facility buyers look for: core capabilities, project experience, and safety and compliance

  • Messaging centered on work inside operating and regulated facilities (GMP, ISO, and lab environments)

  • Clear calls to action, like Schedule a Call, on every page

  • A capabilities brochure featuring laboratory, pharmaceutical, and industrial projects

Brand Refresh Work:
We kept the recognizable Carter mark and sharpened it: cleaner lines, a confident orange, and angular shapes pulled from the logo that now carry through the website and print pieces. The result is one consistent look from the first search to the final walkthrough.

THE IMPACT: Carter Construction now has a brand that matches its reputation. Facility managers and compliance teams see 30+ years of experience, regulated-environment expertise, and real project work within seconds of landing on the site.

READY TO CHAT WITH OUR TEAM?

What We Delivered

Brand Refresh

  • Refreshed logo built on the existing Carter mark

  • Orange, black, and white color system

  • Brand line: Experience you can count on. Projects delivered right.

  • Capabilities brochure for lab, pharmaceutical, and industrial work

Website

  • New site at carterconstructionservices.com

  • Pages for core capabilities, project experience, and safety and compliance

  • Messaging built around work inside operating and regulated facilities

  • Schedule a Call and contact paths on every page

Carter Construction website homepage designed by The Mina Company
Carter Construction brochure spread on construction for operating and regulated facilities

Does Branding Matter for a Commercial Contractor?

Yes, especially when your clients are vetting you.
Facility managers, engineers, and compliance officers check your website before they ever call. For contractors like Carter Construction, a dated brand can make decades of experience look smaller than it is.
A clear, modern brand and a website built around your specialties tell buyers you’re the right fit before the first conversation. See our construction marketing and website design services.

See Our Website Services
Carter Construction brochure cover with refreshed orange brand mark over an industrial concrete pour

CASE STUDY

Another commercial contractor we work with

See how website updates and SEO put Sun Construction on page 1 of Google for 10+ commercial keywords.

Read the Case Study
Mina Company team member smiling while working on a laptop

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Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
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Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
1 day ago
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1/5
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
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Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
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Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
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6 days ago
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4/5
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2 weeks ago
View on Instagram |
5/5
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