The Mina Company

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The Mina Blog

Here you’ll find fresh ideas, real talk, and smart tools to help you grow a business that actually feels like you. We cover everything from social media and SEO to branding, websites, and intuitive business strategy—because running a business takes more than just checking boxes. Dig in for tips, insights, and inspiration designed to meet you right where you are.

Start with the Latest

Intuitive Business Strategy

Month-to-Month Marketing Retainer: Why Flexible Beats Flat

July 27, 2026

Month-to-Month Marketing Retainer: Why Flexible Beats FlatIf you run a seasonal or cyclical business—home services, construction, wellness practices, anything with a busy season and a slow one—you've probably felt this exact frustration: paying the same flat marketing retainer in your slowest month a[...]

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Intuitive Business Strategy

How Much Does a Fractional CMO Cost for a Small Business?

July 27, 2026
Intuitive Business Strategy

Fractional CMO vs. Marketing Agency: What’s the Real Difference?

July 27, 2026
Website Development

When Your Business Grows, Your Website Should Too

February 18, 2026
Intuitive Business Strategy

The Heart of a Mission-Driven Non-Profit Marketing Agency

January 19, 2026
local Marketing

Behind the Proposal: How We Tailor Marketing Strategies for Each Business

December 27, 2025
SEO

Is GEO the New SEO? What This Means for Your Small Business Website

November 25, 2025
Marketing

How to Choose the Right Marketing Channels for Your Nonprofit

November 12, 2025
Website Development

Building a Strong Online Presence for Your Therapy Practice: Website Essentials

September 8, 2025
Uncategorized

The Unique Marketing Challenges of Mental Health Practices (and How to Overcome Them)

September 8, 2025
local SEO

The Power of Local SEO for Therapists: Get Found in Denver, Fort Collins, and Beyond

September 8, 2025
SEO

Chiropractic Digital Marketing That Works for Every Budget

August 8, 2025
Marketing SEO

Chiropractor SEO in 2025: Why It’s Time to Revisit Your Strategy

August 8, 2025
Mina2024-06405-Web

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The kids are back in school and for the first time in months, you can hear yourself think.

So what are you going to do with that bandwidth? 

Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. 

Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. 

And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum.

Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet.

Ready to make fall count? DM us or visit theminacompany.com
•
Follow
The kids are back in school and for the first time in months, you can hear yourself think. So what are you going to do with that bandwidth? Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum. Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet. Ready to make fall count? DM us or visit theminacompany.com
3 days ago
View on Instagram |
1/5
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
•
Follow
If marketing your business feels like a full-time job, trust that feeling. It is one. Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results. Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there. Ready to take marketing off your plate? DM us or visit theminacompany.com
4 days ago
View on Instagram |
2/5
Viral is a moment. Profitable is a business. 

And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base.

Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself.

Slow, steady, and profitable beats fast, flashy, and broke. Every time.

If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
•
Follow
Viral is a moment. Profitable is a business. And chasing the moment is how marketing dollars get wasted, because a spike in views doesn't pay your team, and a trending audio doesn't build a client base. Here's what chasing success actually looks like: one of our clients came to us with a small budget and one focused service. No flash, just strategy. The results grew, the revenue followed, and now they've added the other services they always wanted, because the growth paid for it. That's not luck. That's what sustainable marketing does. It builds on itself. Slow, steady, and profitable beats fast, flashy, and broke. Every time. If that's the kind of growth you're after, we should talk. DM us or visit theminacompany.com
5 days ago
View on Instagram |
3/5
We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in.

$35-40/hr contract role, work from anywhere with hours that fit your life.

Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
•
Follow
We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in. $35-40/hr contract role, work from anywhere with hours that fit your life. Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
1 week ago
View on Instagram |
4/5
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
•
Follow
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year. It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked. The gold stars look a little different now, but the effort behind them hasn't changed a bit. What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
1 week ago
View on Instagram |
5/5
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