The Mina Company

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    • Home Builders & Trades
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  • Fractional CMO
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The Mina Blog

Here you’ll find fresh ideas, real talk, and smart tools to help you grow a business that actually feels like you. We cover everything from social media and SEO to branding, websites, and intuitive business strategy—because running a business takes more than just checking boxes. Dig in for tips, insights, and inspiration designed to meet you right where you are.

Start with the Latest

Intuitive Business Strategy

Month-to-Month Marketing Retainer: Why Flexible Beats Flat

July 27, 2026

Month-to-Month Marketing Retainer: Why Flexible Beats FlatIf you run a seasonal or cyclical business—home services, construction, wellness practices, anything with a busy season and a slow one—you've probably felt this exact frustration: paying the same flat marketing retainer in your slowest month a[...]

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Intuitive Business Strategy

How Much Does a Fractional CMO Cost for a Small Business?

July 27, 2026
Intuitive Business Strategy

Fractional CMO vs. Marketing Agency: What’s the Real Difference?

July 27, 2026
Website Development

When Your Business Grows, Your Website Should Too

February 18, 2026
Intuitive Business Strategy

The Heart of a Mission-Driven Non-Profit Marketing Agency

January 19, 2026
local Marketing

Behind the Proposal: How We Tailor Marketing Strategies for Each Business

December 27, 2025
SEO

Is GEO the New SEO? What This Means for Your Small Business Website

November 25, 2025
Marketing

How to Choose the Right Marketing Channels for Your Nonprofit

November 12, 2025
Website Development

Building a Strong Online Presence for Your Therapy Practice: Website Essentials

September 8, 2025
Uncategorized

The Unique Marketing Challenges of Mental Health Practices (and How to Overcome Them)

September 8, 2025
local SEO

The Power of Local SEO for Therapists: Get Found in Denver, Fort Collins, and Beyond

September 8, 2025
SEO

Chiropractic Digital Marketing That Works for Every Budget

August 8, 2025
Marketing SEO

Chiropractor SEO in 2025: Why It’s Time to Revisit Your Strategy

August 8, 2025
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. 

We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it.

This client started at $350/month. Swipe to see the story.

Want to know more about how we can help? Send us a DM or visit theminacompany.com
•
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
18 hours ago
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1/5
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
We don't just build websites for our clients. We show up for them.

Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. 

That's what it takes to build something that actually represents the work.
This is what boutique looks like behind the scenes.

Explore the new website at lalumiereliving.com

@lalumiereliving
•
Follow
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
2 days ago
View on Instagram |
2/5
Most agencies need your ads running. We just need them working.

Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality.

No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count.

How can we help you? Send us a DM or visit theminacompany.com
•
Follow
Most agencies need your ads running. We just need them working. Your business doesn't operate the same way every month, your marketing shouldn't have to either. Some months you're ready to invest heavily. Some months you need to pull back, shift priorities, or pause entirely. We built our ads model around that reality. No contracts locking you in. No minimum spend requirements. No pressure to keep campaigns running when the timing isn't right. Just flexible, strategic advertising that works around your business — and results that make every dollar count. How can we help you? Send us a DM or visit theminacompany.com
7 days ago
View on Instagram |
3/5
Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
Old Town Fort Collins just got a little more beautiful.

@lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match.

We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page.

Explore the new website at lalumiereliving.com
•
Follow
Old Town Fort Collins just got a little more beautiful. @lalumiereliving is fifteen luxury townhomes in the heart of Old Town. European in spirit, built for a life well-lived. Net-zero. LEED Platinum. Architecture designed with intention down to the last detail. The website had to match. We handled everything: strategy, copy, design, and development. For a new development like this, attracting the right people to your community starts long before a showing, it starts the moment someone lands on your page. Explore the new website at lalumiereliving.com
1 week ago
View on Instagram |
4/5
Meet Bre Russell of @femthrive!

If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner.

Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life.

What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment:

- a 24-page personalized report on your business
- a strategic roadmap for the next 12 months 
- a complimentary 90-minute deep dive to get into it 

No pitch. Just real, high-level insight from someone who has been in the trenches herself.

If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
•
Follow
Meet Bre Russell of @femthrive! If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner. Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life. What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment: - a 24-page personalized report on your business - a strategic roadmap for the next 12 months - a complimentary 90-minute deep dive to get into it No pitch. Just real, high-level insight from someone who has been in the trenches herself. If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
2 weeks ago
View on Instagram |
5/5
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