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Business Development

Using Personality Evaluations to Optimize Your Workflow, Staff, & Clients

August 10, 2022

Have you ever gotten a new client and you just got a weird vibe right from the beginning? Or as you start working with them, there’s just a feeling that they are making decisions that don’t seem logical to you? As business owners, we can tend to ignore the red flags and just take on the client anyway – clients are clients, right? 

We have made these mistakes and always ended up with regrets – a project went over schedule, over budget, or just ended poorly. Once we were introduced to the world of personality evaluations, it was like a lightbulb went off in our heads: we could pre-screen our potential clients (as well as our prospective hires!) to make sure it will be a good working relationship for everyone involved! 

We use a series of three personality evaluations to determine who we hire, who we take on as clients, and how we design our workflows to ensure that we are creating the most balanced & well-rounded work environment possible. 

In today’s episode, we’re going to give an overview of the evaluations we use, what they mean, and how they play out in our business. The amount of information you get out of these tests allows you to make informed decisions quickly without having to learn by trial and error and truly optimizes the efficiency (and enjoyment!) of your business tenfold. 

staff personality evaluations

Assessments:

Personality Plus:

We use this test we use most when hiring, as it evaluates a person’s core personality

  • Sanguine: extroverted, talkers, optimists, appealing personality, naturally attract relationships, normally go with their gut rather than needing data, naturally curious, volunteers for jobs, enthusiastic, creative, inspires others to join
  • Melancholy: introverted, thinker, pessimist, deep & thoughtful, analytics, artistic, self-sacrificing, love charts & graphs, perfectionist, schedule-oriented 
  • Choleric: extroverted, the doers, optimistic, question everything, unemotional, independent, confident, organized, delegator, love to research and debate 
  • Phlegmatic: introvert, watcher, pessimist, peaceful, easy-going, collected, patient, consistent, quiet but witty, sympathetic, kind, all-purpose person, competent, mediates problems

Predictable Success:

This evaluation is all about getting your organization on the growth track & keeping it there – it’s like a blueprint for leaders who are looking for sustainable growth.

  • Visionary: see big picture, big thinkers, charismatic, deeply loyal, passionate, hate routine, love conversation, comfortable with ambiguity, really high visionaries can get stuck in the clouds
  • Synergist: learned skill that people have actively worked on themselves, comfortable in group environments, high emotional intelligence, managing group dynamics, read individuals & groups well, persuasive without being manipulative
  • Operator: doers, task-oriented, easily bored by meetings, action-oriented, work a lot and like to work alone, don’t like to be micro-managed, not naturally inclined to play well in meetings/groups
  • Processor: focus on underlying systems/processes, rational, analytical, logical, objective, trust data over emotion, love routine, dislike risk, prefer not to be rushed

Positive Intelligence:

The Positive Intelligence test is all about how you sabotage yourself and how it translates into your work & personal life; how you protected yourself as a child turns into how you sabotage yourself as an adult.

  • Avoider: focus on the positive and pleasant in an extreme way; avoid difficult and unpleasant tasks and conflicts.
  • Controller: anxiety-based need to take charge and control situations and people’s actions to one’s own will; high anxiety and impatience when that is not possible.
  • Hyper-Achiever: dependent on constant performance & achievement for self-respect and self-validation; can have unsustainable workaholic tendencies and loss of touch with deeper emotional & relational needs
  • Hyper-Rational: Intense and exclusive focus on the rational processing of everything, including relationships; can be perceived as uncaring, unfeeling, or intellectually arrogant.
  • Hyper-Vigilant: Continuous intense anxiety about all the dangers and what could go wrong; vigilance that can never rest.
  • Pleaser: try to gain affection & acceptance, can lose sight of one’s own needs & become resentful
  • Restless: constantly in search of greater excitement in the next activity or constant busyness; rarely at peace or content with the current activity.
  • Stickler: perfectionism, a need for order & organization taken too far, punctual, methodological, can be irritable, tense, and highly critical
  • Victim: emotional and temperamental as a way to gain attention and affection; an extreme focus on internal feelings, particularly painful ones.
Listen to the podcast

Resources:

Personality Plus by Florence Littauer

Personality Plus test

Predictable Success by Les McKeown 

Predictable Success test

The Synergist by Les McKeown

Positive Intelligence by Shirzad Chamine

Positive Intelligence test

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This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
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This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong. When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy. What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to. Interested in an ADA compliant website? DM us or reach out at theminacompany.com
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Every business deserves to be seen. Especially the ones giving the most back.

Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make.

So this year we're giving back over $18,000 in marketing services to local nonprofits.

A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us.

To the organizations we get to work with this year, thank you for letting us be part of it.
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Every business deserves to be seen. Especially the ones giving the most back. Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make. So this year we're giving back over $18,000 in marketing services to local nonprofits. A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us. To the organizations we get to work with this year, thank you for letting us be part of it.
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Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
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Having numbers and being able to trust them are two very different things. This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is. I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know. If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
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The kids are back in school and for the first time in months, you can hear yourself think.

So what are you going to do with that bandwidth? 

Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. 

Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. 

And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum.

Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet.

Ready to make fall count? DM us or visit theminacompany.com
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The kids are back in school and for the first time in months, you can hear yourself think. So what are you going to do with that bandwidth? Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum. Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet. Ready to make fall count? DM us or visit theminacompany.com
1 week ago
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If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
•
Follow
If marketing your business feels like a full-time job, trust that feeling. It is one. Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results. Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there. Ready to take marketing off your plate? DM us or visit theminacompany.com
1 week ago
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5/5
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