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Case Study: Tender Gifts Midwifery + Birth Center

Building Community, Trust & Local Visibility Through Soulful Social Strategy

The Challenge

ABOUT TENDER GIFTS

Tender Gifts is Northern Colorado’s only free-standing birth center — a mission-driven space for natural birth, family-centered care, and faith-aligned support. When they came to The Mina Company, they had a passionate team, an incredible story, and a thriving client base — but they needed more consistency in how they showed up online.

The Challenge: Despite their strong reputation, Tender Gifts needed a clearer social strategy that could consistently reflect their values, educate their community, and increase reach. Their team was also preparing for a new community space and needed to drive awareness and engagement both digitally and in person.

Our Strategy

We built a strategy that honored both their deep heart and their operational needs:

  • Weekly social media content grounded in real moments, education, and family stories

  • Support for community events and milestones (anniversary, breastfeeding groups, birth classes)

  • Engagement-focused post formatting with clear CTAs and brand voice guidance

  • Seasonal Facebook ad campaigns to build visibility and support hiring, groups, and events

  • Monthly analytics reviews with optimization guidance for team-led posts

THE IMPACT: Tender Gifts now shows up with soul and strategy. Their Instagram is a place of education, celebration, and real-life encouragement. Their Facebook serves as a digital front door, welcoming new families, growing their community, and supporting every stage of the birth journey.

READY TO CHAT WITH OUR TEAM?

The Results

Social Growth

  • Over 1,000 Facebook page likes with reach ranging from 3,900–9,200 monthly views

  • Instagram audience grew to 1,295+ followers, with multiple posts exceeding 15% engagement rate

  • Top-performing content:

    • Community Center Opening — 13.7% engagement rate

    • Birth Announcements + Team Features — 10–16% engagement

    • Educational content + breastfeeding support — consistently among most shared and saved

  • Supported staff hiring, community events, and birth class sign-ups through targeted messaging

Campaign Success:

  • Boosted anniversary event awareness with 1,456+ reach on a single post

  • Facebook campaigns achieved click-through rates up to 2.97%, exceeding industry averages

  • Continued organic engagement — even without paid reach — due to strong storytelling

“Our goal was to help Tender Gifts show up with the same compassion and clarity they offer inside their birth rooms. Every story we told helped grow their presence and their mission.”

Can social media really build trust for a birth center?

Absolutely.
Families often choose a birth center based on comfort, connection, and confidence. Through consistent storytelling, visual content, and transparent updates, Tender Gifts created a steady rhythm of trust — and that’s what turns clicks into calls, and followers into families.

Learn more about our Services
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
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We built this social media package for business owners who want to maintain an online presence without having to figure it out themselves or pay a fortune. $350 a month. Month-to-month. No pressure to do more than makes sense right now. What surprises most people is how much can happen from that starting point. A consistent presence builds credibility. Credibility brings in clients. Clients fund the next step. You don't have to chase big numbers or spend a lot to grow. Prices are going up at the end of the month — now is the time! Send us a DM or visit theminacompany.com
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When your marketing team also holds the camera, your content actually looks and sounds like you. We handle video and photography in-house so nothing gets lost in translation between strategy and execution. See what we can do for your brand. theminacompany.com
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