ericaminadev

The Power of Local SEO for Therapists: Get Found in Denver, Fort Collins, and Beyond

September 8, 2025

Hands typing on a laptop beside a window

If you’re a mental health professional in Colorado, chances are you’ve asked yourself: How do I make sure people can actually find my practice online?

The answer often comes down to local SEO. In a world where most people search “therapist near me” before ever asking for a referral, showing up at the top of Google can mean the difference between an empty calendar and a thriving practice.

At The Mina Company, we specialize in helping mental health practices across Colorado—from private practice therapists to group counseling centers—show up where it matters most.

What is Local SEO (and Why Does it Matter for Therapists)?

Local SEO is the practice of optimizing your online presence so that Google connects you with people searching for mental health services in your area.

For example:

A student in Boulder searching “anxiety therapist near CU Boulder”
A parent in Fort Collins typing “teen counseling Fort Collins”
A couple in Denver Googling “marriage counseling near me”

If your practice isn’t optimized for these kinds of searches, you’re likely missing out on ideal clients who are actively looking for help right now.

Key Benefits of Local SEO for Colorado Therapists

More Visibility, More Clients
When someone searches “therapist in Fort Collins,” you want to be on page one—not buried beneath competitors.
Builds Trust Instantly
Showing up in Google’s “local pack” (the map results) creates instant credibility.
Cost-Effective Growth
Unlike paid ads, strong local SEO keeps working for you long after the initial setup.

How Therapists Can Improve Local SEO

Here are a few strategies we use with our Colorado-based clients:

1. Optimize Your Google Business Profile

Claim your profile (if you haven’t already).
Add accurate contact info, hours, and services.
Post updates, blogs, and events—Google rewards activity.

2. Use Location-Based Keywords

“Therapist in Denver for anxiety”
“Counseling Fort Collins couples therapy”
“Boulder grief counselor”
Including these keywords naturally on your website and blog helps Google connect you with local searches.

3. Collect Reviews (the Ethical Way)

Encourage satisfied clients (when appropriate) to leave reviews on Google. Reviews not only build trust but also improve rankings.

4. Build Local Content

Write blogs and resources that tie your services to your location:

“Coping with Winter Blues in Northern Colorado”
“Back-to-School Stress: Tips for Teens in Boulder”

5. Ensure Your Website is Optimized for AI Search

With Google and ChatGPT shifting how search results are presented, therapists need AI-ready content (clear FAQs, structured answers, conversational tone) to keep showing up.

Why Partner with a Marketing Agency that Knows Mental Health

Marketing a therapy practice comes with unique challenges—HIPAA compliance, sensitivity in messaging, and the need to build trust before clients even walk in the door. At The Mina Company, we’ve helped practices across Colorado grow sustainably through local SEO, AI optimization, and thoughtful marketing strategies.

Ready to Be Found Online?

If you’re a Colorado therapist or counseling center ready to grow, we can help you get found in Denver, Fort Collins, Boulder, and beyond.

👉 Book a Strategy Call with The Mina Company to learn how we can optimize your practice for local search.

SEO

Chiropractic Digital Marketing That Works for Every Budget

August 8, 2025

Chiropractor adjusting a patient's lower back

If you’re a chiropractor, you already know your patients find you in multiple ways — from a Google search for “chiropractor near me” to seeing your ad on Facebook, to getting a referral from a friend. The key to growing your practice isn’t just being in one place — it’s being in all the right places, consistently.

That’s where our Chiropractic Digital Marketing Packages come in. We’ve built them to deliver maximum exposure while fitting every budget, so whether you’re just getting started or ready to dominate your market, we’ve got you covered.

Our Holistic Approach to Chiropractic Marketing

We don’t believe in cookie-cutter marketing plans. Every chiropractor has a unique patient base, competitive landscape, and local community. That’s why our approach is holistic — meaning we look at all your marketing levers, online and offline, to make sure you’re getting the most out of every effort.

In our strategy meetings, we’ll cover:

Local marketing opportunities — networking, partnerships, events, and how to get in front of your ideal patients in person
Online visibility tactics — from SEO to social media to email marketing
What you can do yourself to keep momentum between campaigns
Where we step in to handle the technical and time-consuming work for you

What We Manage for You

1. Digital Ads
From Google Ads to Facebook/Instagram campaigns, we create and manage ad strategies that put your practice in front of the right patients at the right time — whether they’re searching for back pain relief or scrolling their feed.

2. Google Search Optimization
We ensure your practice shows up in both local map results and organic search listings, so new patients can find you quickly and easily.

3. SEO (Including AI Site Optimization)
Search is evolving, and AI-powered platforms like ChatGPT are changing the way patients get recommendations. Our AI Search Visibility Tune-Up makes sure your website is optimized for both traditional search engines and emerging AI search tools — so you’re not left behind.

4. Website Management & Design
Need a new chiropractic website? We can design and build a professional, patient-friendly site that works hard for your business — or manage and update your existing site to keep it fresh, secure, and optimized.

5. Graphic Design Support
From educational handouts and event flyers to branded social media templates, we create cohesive, on-brand visuals that build trust and recognition.

6. Social Media Management
Whether you want to stay top-of-mind with your community or share educational content that positions you as an expert, we can plan, create, and schedule posts that connect with your ideal patients.

Why Our Packages Work for Chiropractors

Built for Any Budget: Whether you’re a solo practitioner or a multi-location clinic, we have a package that matches your needs and growth goals.
Flexible Focus: We can lean in on the areas that matter most for your current goals — whether that’s new patient acquisition, community engagement, or online authority.
Measured Results: We track, report, and refine every month so you can see exactly what’s working and where we’re pushing next.

Get Maximum Exposure Without the Overwhelm

Chiropractic marketing doesn’t have to feel like a second job. With our packages, you’ll get a strategic partner who keeps you visible across multiple channels while giving you clarity on what you can do to keep building your presence between campaigns.

Let’s build a chiropractic marketing plan that gets results online and in your local community.

Book a Consultation Call Today

Chiropractor SEO in 2025: Why It’s Time to Revisit Your Strategy

August 8, 2025

If you’re a chiropractor who’s invested in SEO in the past, you may think you’ve checked that box for good. But the truth is, the search landscape has changed — fast. With AI-powered search tools like ChatGPT and Google’s Search Generative Experience (SGE) shaping how patients find local providers, it’s no longer enough to rely on what worked two or three years ago.

That’s where our AI Search Visibility Tune-Up Package comes in — designed for chiropractors who want to stay visible in both traditional search and the emerging AI search results.

Why Past SEO Work Isn’t Enough Anymore

AI Search Results Are Here: People are getting answers (and recommendations) directly from AI tools, often without ever clicking on a website. If your site’s not optimized for AI discovery, you could be invisible in this new layer of search.
Local Competition Has Grown: More chiropractors are investing in local SEO, meaning your past ranking gains could be slipping without ongoing updates.
Google Algorithm Changes: Search engines now prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). That means your content needs to prove you’re a credible, local expert.

Three Chiropractor SEO Trends You Can’t Ignore in 2025

1. AI-Ready Content
AI search tools pull from well-structured, authoritative content. That means your website needs:

Clear answers to common patient questions
Easy-to-read service descriptions
Locally relevant details like city names, neighborhoods, and nearby landmarks

2. Topic Clusters for Specialties
Instead of one generic “services” page, create clusters around your specialties — e.g., “Prenatal Chiropractic Care in [City],” “Sports Injury Recovery in [City],” or “Pediatric Chiropractic Care in [City].”

3. Reputation Signals Everywhere
Both Google and AI platforms weigh reviews, testimonials, and mentions heavily. Embed patient testimonials on your site and keep your Google Business Profile fresh.

Quick Tips: What to Add to Each Page for Better SEO & AI Search Visibility

Homepage

A clear headline stating you’re a chiropractor in [City]
Short intro on who you serve + your unique approach
Quick links to top services

Service Pages

At least 300–500 words explaining the service in plain language
Benefits and conditions it addresses
Local references (your city, nearby communities)
A short FAQ section with 3–4 common patient questions

About Page

Your credentials and years in practice
Why you became a chiropractor
Community involvement or local events you participate in

Blog/Resources

Answer “People Also Ask” questions like:
- “Is chiropractic care safe during pregnancy?”
- “What’s the difference between chiropractic and physical therapy?”
- “How often should I get adjusted?”

How Our AI Search Visibility Tune-Up Helps Chiropractors

Our package is built for chiropractors who want to:

Update outdated SEO to match 2025 search trends
Get found in both Google results and AI-powered search tools
Target the right patients with clear, compelling, locally-optimized content

We start with a deep dive into your current site, identify gaps, and optimize every key page for both search engines and AI crawlers — so you’re not left behind as patient search habits evolve.

Ready to get your chiropractic practice in front of more local patients — and stay there?

[Book your AI Search Visibility Tune-Up now]

Marketing

Small Team, Big Results: Why Our Female-Owned Marketing Agency Delivers More Than You Expect

August 8, 2025

The Mina Company team gathered around a laptop

When you think of female‑owned marketing agencies, you might picture boutique teams that offer personal service—but what if that also came with enterprise‑level expertise? At The Mina Company, our team may be small in number, but every single member brings 16+ years of hands‑on experience in their specialty—from SEO and digital ads to brand strategy and intuitive business coaching. That combination of deep skill and nimble teamwork is exactly what gives our clients a competitive edge.

1. Small Means Nimble, Not Limited

Large agencies can be weighed down by layers of approval, siloed teams, and slow turnarounds. Our size lets us pivot quickly, adapt to market changes, and keep your campaigns moving forward—without sacrificing quality.

2. Senior-Level Expertise, No Matter Who You Work With

At some agencies, junior staff handle the day‑to‑day. Here? You work directly with seasoned marketing strategists, each a subject‑matter expert with over 16 years in their field. That means faster insights, smarter strategies, and no learning curve on your dime.

3. Strategy with Heart (and Data)

As a female‑owned agency, we lead with both strategy and intuition. We know the metrics, but we also understand the human side of marketing—the story behind your brand and the emotional connection with your audience. That’s why our campaigns aren’t just technically sound; they feel right for your business.

4. A True Partnership Approach

Our clients aren’t just “accounts.” We work as an extension of your team, with transparency, collaboration, and shared goals. Because we only take on a select number of clients at a time, you’ll never feel like you’re competing for our attention.

5. Proven Results Across Industries

From luxury home builders to nonprofits to women‑led health brands, our strategies have increased website traffic, boosted conversions, and built long‑term brand trust. We bring that diverse experience to every project—tailored to your unique business.

Save this! Popular Questions to Ask Agencies in Your Discovery Calls

Q1: What are the benefits of working with a female-owned marketing agency?
Female‑owned agencies often deliver a blend of strategic thinking, empathy, creativity, and agility that resonates in today’s marketing landscape.

Q2: Do female-owned marketing agencies only serve women-owned businesses?
Not at all. While collaboration between women‑owned businesses brings a unique understanding, agencies like The Mina Company work with businesses of all sizes and structures.

Q3: Are female-owned agencies as effective as large firms?
Absolutely. Our model centers on senior‑level, direct service—ensuring expertise, speed, and personalized strategy unmatched by layered, larger agencies.

Q4: What questions should I ask a female-owned marketing agency before hiring?

What experience does your team bring?
What services do you offer—and how are they customized?
How do you develop strategy and adapt it based on results?
How do you structure collaboration and communication?
Can you share case studies or references in my industry?
These help clarify expertise, process, and fit.

Q5: Is being a certified women-owned business an advantage?
Yes. Certification (like through WBENC or SBA) not only supports diversity but also signals leadership, agility, and alignment with values-driven brands.

If you’re looking for a female-owned marketing agency that delivers both high-level strategy and hands-on expertise, we’d love to connect. Our small team might surprise you with just how big an impact we can make.

Let’s Talk Strategy

Marketing Social Media

Use AI to Simplify Your Social Media (Without Losing Your Voice)

July 16, 2025

Woman working on a laptop at a white table

Social media can feel like a full-time job — and honestly, most of us didn’t start our businesses to spend hours caption-writing or chasing algorithms.

You want to be visible. You want to connect.
But you also want it to feel real, aligned, and like you.

And that’s where AI comes in — not to replace your voice, but to help you show up consistently without burning out.

At The Mina Company, we use AI to streamline everything from content calendars to caption drafts. But we always start with soul: your voice, your values, your energy.

Here’s how to bring AI into your social media in a way that’s authentic, supportive, and efficient.

What AI Can Do for Your Social Media

AI is a powerful support tool, especially when you’re short on time or ideas. It can help you:

Generate post ideas based on your content pillars
Repurpose long-form content into captions or stories
Draft hooks and headlines for reels or carousels
Build out monthly calendars quickly
Create outlines for consistent themes
Suggest on-brand visuals, video ideas, and even hooks — in minutes

✨ Let AI be your jumping-off point. It doesn’t have to create the final product — just get you out of blank-page paralysis.

At The Mina Company, we’ve cut our planning time in half by integrating AI into our process — no exaggeration.
That’s hours reclaimed each month for client connection, creativity, rest, or deeper work. We will take it!

What AI Can’t Replace

Here’s what it can’t do:

Infuse your posts with your lived experience
Speak in your brand’s unique tone without guidance
Know what stories matter most to your people

That’s where you come in.

To keep your content authentic:

Start with your own story or client insight
Use AI to shape and support — not lead
Always do a vibe check: “Does this sound like me?”

The Hybrid Approach: Soul + Systems

Your people don’t need perfect content — they need real, thoughtful touchpoints.

When you combine your energy with smart tools like AI (and a bit of planning), you create a system that feels:

Consistent
Soulful
Strategic

That’s why we created something to support you…

The Creator's Content Kit: 30 days of social media posts from one AI prompt

Grab the Creator’s Content Kit

If you want to:
✅ Stop reinventing the wheel every time you post
✅ Show up consistently on Instagram without burnout
✅ Use AI strategically (without sounding robotic)

This kit is for you.

You’ll get:

A customizable monthly content calendar
Content theme prompts you can rinse and repeat
Caption templates to make batching easy
Our favorite AI tips to help you create faster — in your own voice

👉 LEARN MORE HERE

Let AI support your creativity — not replace it.
And let consistency feel like something you actually want to do.

Marketing Social Media

How to Stay Consistent on Social Media (Even When You’re Busy)

July 16, 2025

Erica Vander Sande smiling while working on a laptop

Here’s something I coach my clients on all the time: know where your clients are actually coming from.
Because when you understand what’s truly working in your business, you can focus your energy there, and give yourself permission to let the rest feel lighter.

At The Mina Company, most of our clients come through SEO, not Instagram or social media.
That’s why we put more emphasis on search visibility and use social media as a consistent, connection-based touchpoint. Not a pressure cooker for conversions.

If you’ve been trying to “do it all” on social, this post is your permission slip to simplify. If you have a significant number of clients who found you from social media alone, we hope this post helps!

Because consistency isn’t about volume, it’s about clarity, rhythm, and presence.

Let’s get into it.

Step 1: Define What “Consistency” Means for You

Posting 5x a week isn’t the only version of consistency.
Instead, ask:

What’s realistic with your current capacity?
Where does your audience actually see you? Posts, stories, reels – all of the above?
What would feel good to commit to for 30 days?

✨ Maybe it’s 1 high-quality post a week. Maybe it’s just stories. That’s okay.

Step 2: Choose Your Core Content Pillars

If you’re not sure what to post, you’ll waste time reinventing the wheel.

Start with 3–4 content categories like:

Behind the scenes
Client success or testimonials
Your signature offers
Personal insight or “why you started”

This gives your audience rhythm and builds trust, without starting from scratch every time.

Step 3: Batch or Repurpose (Not Burn Out)

Create a system that supports you:

Batch 3 posts at a time when energy is high
Reuse captions across platforms or newsletters
Turn client FAQs into reels, carousels, or stories
Look back at the past year and recycle themes/posts where it makes sense

You don’t need fresh ideas — you need fresh ways to say the same things.

✨ Bonus: Tools like AI or content calendars can speed things up (more on that soon!).

Want Done-for-You Support?

If you’re still struggling to stay visible — especially when life is full — we’ve got something that can help.

Grab the Creator’s Content Kit for ONLY $37!

This plug-and-play kit gives you:

A monthly content calendar

Easy-to-follow content themes
Pre-written caption templates
Time-saving tips that actually work

👉 LINK TO LEARN MORE!

You don’t have to do this alone. Consistency gets so much easier with the right rhythm in place.

Intuitive Business Strategy Marketing

Mid-Year Marketing Audit: What to Keep, Shift, or Stop in Your Small Business Strategy

July 16, 2025

Two Mina Company team members holding laptops

As a small business owner, summer can be the ideal time to hit pause and realign your marketing strategy.
You don’t need a total rebrand — just clarity around what’s working, what’s not, and where to focus your energy for the rest of the year.

Whether your marketing feels misaligned or you’re simply stretched thin, this guide will help you conduct a quick marketing audit that blends strategy with intuition.

What to Keep: What’s Working in Your Marketing Strategy

Start with a simple check-in:

Which channels are driving traffic or sales? Hint: Google Analytics is great for this!
What content has gotten strong engagement?
What marketing tasks feel energizing?

✨ Tip: Keep what’s effective and sustainable.
Even if it’s not flashy, if it’s contributing to growth or connection — it’s worth continuing.

What to Shift: Align With the Business You’re Becoming

Maybe your target audience has shifted.
Maybe you’re offering something new but still marketing the old way. Or maybe your voice has evolved.

Ask yourself:

Does my content still resonate with my dream client?
Do my offers reflect the business I want to grow?
Am I showing up in places where my ideal client actually is?

This is where a brand voice refresh or content strategy shift may be needed. Guess what? We specialize in this type of strategy!

What to Stop: Ditch the Misaligned or Draining Tactics

We often continue marketing habits out of obligation or fear.

But if something feels like:

A time suck
Emotionally draining (Psst…can AI help with any of these tasks? Odds are good…)
Or no longer aligned with your brand goals

…it’s okay to let it go.
Letting go makes space for more strategic, aligned action.

Need Help Realigning Your Business?

You don’t have to figure it out alone.
If you’re feeling burnt out, misaligned, or like you’re spinning your wheels — it’s time to reset with intention.

Work With Us:

Business Re-Alignment Session – a 1:1 intuitive strategy session to clarify where to focus next
The Clarity Container – a 30-day sprint to clean up your offers, messaging, and content plan

Reach out for a free consultation today!

Uncategorized

AI for Small Business: How We’re Helping You Work Smarter

June 27, 2025

Hands typing on a laptop next to a latte

If you’re like so many of the small business owners we work with, you’re wearing too many hats. You’re writing the emails, managing social media, creating proposals, onboarding clients — and still trying to find time for the work that actually lights you up. When it’s time to offboard tasks, you are starting from scratch with outdated SOP’s or in-person trainings that can take a TON of time.

That’s why we’ve added a new layer to our services: AI implementation for small businesses.

At The Mina Company, we believe AI isn’t about replacing the human touch. It’s about giving you more space to focus on what truly matters — your vision, your clients, and your energy.

Why Small Businesses Are Turning to AI

AI is no longer just for big corporations. Small businesses are adopting AI tools because they help with:

Marketing automation: AI can generate blog outlines, social media captions, hashtags, and newsletters/email subject lines in minutes.

SEO support: Tools like ChatGPT help with keyword research, meta descriptions, and blog structure ideas — saving you time and boosting visibility.

Operations efficiency: AI can draft client emails, summarize meeting notes, create proposals, and document your internal processes. It can also automate tasks to send summaries on current projects or tasks to employees. If given enough information, it can also be an interactive employee manual, where it can answer questions and give suggestions – WILD (we know!)

Content repurposing: Imagine turning a single blog post into Instagram captions, emails, and LinkedIn updates in one sitting. That’s what AI can help you do.

Our Favorite AI Tools for Small Business

Here’s what we’re using — and what we recommend for most small, soul-led teams:

✨ Fathom for Teams: Game changer for note-taking and meeting summaries. No more scrambling to remember who said what — Fathom keeps your team aligned effortlessly. Their ‘Ask Fathom’ abilities is also mind-blowing – can’t remember a specific detail from your meeting? Fathom will find it in seconds. Get a month of Premium for Free – click here!

✨ ChatGPT (Pro version): Invest in the Pro version and use it across your team. We use it daily to:

Write proposals
Draft blog posts
Plan social media schedules
Troubleshoot business questions
Find the most cost-effective solutions or popular question that your potential customers might have
And honestly, just about anything else that eats up your time

Pro Tip: For anything business-related, feed ChatGPT specific context about who you are and what your business does. The better the input, the better the output.

✨ Canva (with AI integrations): Canva is essential for quick, polished graphics, documents, and even simple videos. Even better — integrate it with ChatGPT to speed up your design process!

✨ Other helpful tools: Explore AI for keyword research, platform connections, automated digital advertising, meta descriptions, caption writing, and repurposing content across platforms.

Why You Need a Custom Plan

AI tools are powerful — but using them well is about more than just downloading the latest app.

✅ A custom plan helps you choose the right tools for your business.
✅ It saves time by setting up workflows that fit your team’s actual needs.
✅ It helps you avoid wasting money on tech that doesn’t serve you.
✅ It ensures your systems feel intentional, not overwhelming.

That’s exactly why we offer tailored AI implementation services at The Mina Company. We help you:

Audit your current processes
Identify where AI can make the biggest difference
Set up workflows that feel natural and supportive
Train your team to use the tools confidently

Final Thoughts

AI can absolutely help your small business save time, money, and energy — but only when it’s implemented in a way that fits who you are.

✨ Ready to explore what’s possible? Let’s build your custom AI plan together.
👉 Learn more about our AI services
👉 Contact us to get started

You don’t have to do this alone — we’re here to make the switch easier, more intentional, and built for you.

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Intuitive Business Strategy

Unlock Your Potential with Human Design Coaching

May 29, 2025

Ever feel like you’re doing everything “right,” but something still feels off in your business?

You’re not alone.

For many entrepreneurs, the issue isn’t effort or strategy. It’s alignment. That’s where Human Design coaching comes in. It gives you a clear, personalized way to understand your energy and build your business in a way that actually works for you.

In fact, in our blog on using Human Design in marketing, we explore how your energy type can change how you show up, sell, and serve.

What Is Human Design Coaching?

Human Design blends several systems — including astrology, the chakra system, the I Ching, Kabbalah, and quantum physics. When applied in coaching, it becomes a practical tool for entrepreneurs who want to work in alignment with their natural strengths.

A Human Design coach helps you:

Understand your Type (like Generator, Projector, Manifestor, etc.)
Use your built-in decision-making tools (called Strategy and Authority)
Spot areas of misalignment in your offers, marketing, or business model
Build a business that supports your energy, not one that burns you out

If you haven’t already, you can pull your chart at MyHumanDesign.com or GeneticMatrix.com.

We also talk more about how this connects to messaging and offer creation in our Business Re-Alignment Session overview.

Why Entrepreneurs Are Turning to Human Design Coaching

Most traditional business coaching gives you a system or framework. That can work — until it doesn’t. When you find yourself pushing through burnout, confusion, or resistance, it might be time for something different.

Human Design coaching helps you come back to yourself.

Here are a few ways it can help you create more clarity and momentum in your business:

1. Aligned Decision-Making

Human Design shows you how to make decisions based on your energy type, not logic alone.

For example:

Emotional Authority? You’re meant to wait for emotional clarity.
Sacral Authority? Your body will tell you when it’s a yes.
Splenic Authority? You know instantly. Trust the whisper.

Understanding this can shift how you choose offers, clients, timelines, and marketing plans. We share more practical examples i n this blog post.

2. Clarity in Messaging + Offers

Many entrepreneurs feel scattered because they’re not marketing in a way that matches their voice or energy. Your Human Design chart offers insight into:

How you naturally communicate
What kinds of offers are most aligned for you
The message your ideal clients are waiting to hear

When your offers and messaging reflect your natural gifts, your business feels better, and your audience responds more easily.

3. Energetic Sustainability

Feeling drained or overwhelmed in your business? That’s usually a sign that your work rhythm or structure isn’t in alignment with your energy.

A Human Design coach can help you reimagine your calendar, offerings, or systems to create more capacity, without adding more effort.

We talk more about building an intuitive structure in this service overview, which blends strategy with soul.

4. Ease in Marketing + Visibility

Each Human Design type has a different way of engaging with the world:

Manifestors are built to initiate.
Generators and MGs thrive when responding to what lights them up.
Projectors are here to guide and be recognized.
Reflectors are sensitive mirrors of their environment.

When you align your content strategy with how you’re designed to show up, visibility becomes less effort and more flow.

Who Can Benefit from Human Design Coaching?

This kind of coaching is especially powerful for:

Creatives, coaches, and healers in transition or growth phases
Service-based entrepreneurs feeling stuck or overextended
Visionaries who want to lead without burning out
Anyone looking to build a more intuitive business model

We explore this even more on the Breaking Through with Erica podcast, where we dive into intuitive growth and grounded visibility.

How to Get Started

If you’re feeling curious, start here:

Pull your free chart at MyHumanDesign.com
Reflect on your Type, Strategy, and Authority
Journal: Where am I forcing something that doesn’t feel true in my business?

If you’re ready to go deeper, you can explore our blog library for more intuitive marketing tools here.

Final Thoughts

Human Design coaching offers a new kind of clarity — one rooted in energy, not effort. When your business reflects who you truly are, things don’t just work better… they feel better.

This is the lens we bring to everything we do at The Mina Company. Whether we’re building your marketing strategy, refining your offers, or clarifying your voice, we’re always looking beneath the surface to make sure it’s aligned with your energy, not just your goals.

If you’ve been reflecting on your Human Design — your Type, Strategy, and Authority — and you’re noticing areas of tension or disconnection, that’s a sign it may be time to realign.

📓 Try journaling on this:
Where in my business am I forcing something that doesn’t feel true?

If you’re ready to go deeper, we’d love to support you. Through services like Business Re-Alignment Sessions, intuitive strategy consulting, and full-service marketing, we help women build businesses that are as effective as they are energetically sustainable.

💫 You can explore our services here or visit our blog for more tools, insights, and grounded inspiration.

You don’t have to figure this out alone. You just have to come back to what’s true — and build from there.

Intuitive Business Strategy Marketing

How to Start Using Human Design in Your Marketing

May 13, 2025

+ how to use ChatGPT for aligned, soul-led strategy

If you’re craving marketing that feels like you — not forced, not cookie-cutter — Human Design can be the game-changer. It helps you understand your energetic strengths so you can market with alignment and ease. And with tools like ChatGPT – you can start right now!

Here’s a simplified, intentional process to get you started:

1. Pull Your Chart

Go to MyHumanDesign.com and enter your birth info. You’ll get a chart that includes your Type, Strategy, Authority, and more.

Save that info. You’ll use it in the prompts below.

2. Discover How You’re Meant to Market

Start with your Type + Strategy — this is the foundation of how your energy works in business.

Try this ChatGPT Prompt:

“Based on my Human Design (I’m a [Type], Strategy: [ ], Authority: [ ]), how should I approach marketing to feel aligned and attract ideal clients?”

💡 This will help you uncover your natural marketing flow — whether that’s initiating (Manifestors), responding (Generators), guiding (Projectors), or reflecting (Reflectors).

3. Get Clear on Your Ideal Clients

Your energy is designed to attract specific people. With the right prompt, ChatGPT can help you define their archetypes and shape offers around them.

Try this ChatGPT Prompt:

“Based on my Human Design (insert birthday, birth time, and city), what client archetypes are ideal for me? What types of offers or services could I create to attract them?”

💡 This is one of our favorite prompts at The Mina Company — it reveals so much about who you’re meant to serve.

4. Align Your Offers and Messaging

Now that you know who you’re designed to serve, explore what kind of content, sales language, and offers work best for your energy.

Try this ChatGPT Prompt:

“As a [Your Type] with [Authority], what kinds of marketing content and offers would feel most aligned for me to create?”

💡 Think: blog posts, reels, workshops, group programs, or 1:1 containers — tailored to your flow.

5. Use Your Authority to Make Marketing Decisions

Human Design gives you a built-in decision-making tool: your Authority. Knowing how you’re designed to decide helps avoid burnout and second-guessing.

Try this ChatGPT Prompt:

“How can I use my [Your Authority] in Human Design to make confident marketing and business decisions?”

💡 This helps you time launches, write messaging, and know when something is truly a “yes.”

6. Start Small + Trust the Flow

You don’t have to understand every gate and channel to benefit from Human Design. Start with your type, authority, and ideal client archetypes. Build from there.

If you’re ready for deeper guidance, check out our Business Re-Alignment Sessions, where we blend Human Design, astrology, and strategy into a custom marketing roadmap.

Your energy is your most magnetic marketing tool

When you align your business with your Human Design, marketing becomes clearer, joyful, and effective.✨ Want more prompts like this? Follow us on Instagram where we share our favorite ways to use ChatGPT + energetics in marketing.

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1. Optimize Your Google Business Profile

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As a small business owner, summer can be the ideal time to hit pause and realign your marketing strategy.You don’t need a total rebrand — just clarity around what’s working, what’s not, and where to focus your energy for the rest of the year.

What to Keep: What’s Working in Your Marketing Strategy

What to Shift: Align With the Business You’re Becoming

What to Stop: Ditch the Misaligned or Draining Tactics

Need Help Realigning Your Business?

Work With Us:

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Final Thoughts

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What Is Human Design Coaching?

Why Entrepreneurs Are Turning to Human Design Coaching

1. Aligned Decision-Making

2. Clarity in Messaging + Offers

3. Energetic Sustainability

4. Ease in Marketing + Visibility

Who Can Benefit from Human Design Coaching?

How to Get Started

Final Thoughts

1. Pull Your Chart

2. Discover How You’re Meant to Market

3. Get Clear on Your Ideal Clients

4. Align Your Offers and Messaging

5. Use Your Authority to Make Marketing Decisions

6. Start Small + Trust the Flow

As a small business owner, summer can be the ideal time to hit pause and realign your marketing strategy.
You don’t need a total rebrand — just clarity around what’s working, what’s not, and where to focus your energy for the rest of the year.