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AI for Small Business: How We’re Helping You Work Smarter

June 27, 2025

If you’re like so many of the small business owners we work with, you’re wearing too many hats. You’re writing the emails, managing social media, creating proposals, onboarding clients — and still trying to find time for the work that actually lights you up. When it’s time to offboard tasks, you are starting from scratch with outdated SOP’s or in-person trainings that can take a TON of time.

That’s why we’ve added a new layer to our services: AI implementation for small businesses.

At The Mina Company, we believe AI isn’t about replacing the human touch. It’s about giving you more space to focus on what truly matters — your vision, your clients, and your energy.


Why Small Businesses Are Turning to AI

AI is no longer just for big corporations. Small businesses are adopting AI tools because they help with:

Marketing automation: AI can generate blog outlines, social media captions, hashtags, and newsletters/email subject lines in minutes.

SEO support: Tools like ChatGPT help with keyword research, meta descriptions, and blog structure ideas — saving you time and boosting visibility.

Operations efficiency: AI can draft client emails, summarize meeting notes, create proposals, and document your internal processes. It can also automate tasks to send summaries on current projects or tasks to employees. If given enough information, it can also be an interactive employee manual, where it can answer questions and give suggestions – WILD (we know!)

Content repurposing: Imagine turning a single blog post into Instagram captions, emails, and LinkedIn updates in one sitting. That’s what AI can help you do.


Our Favorite AI Tools for Small Business

Here’s what we’re using — and what we recommend for most small, soul-led teams:

✨ Fathom for Teams: Game changer for note-taking and meeting summaries. No more scrambling to remember who said what — Fathom keeps your team aligned effortlessly. Their ‘Ask Fathom’ abilities is also mind-blowing – can’t remember a specific detail from your meeting? Fathom will find it in seconds. Get a month of Premium for Free – click here!

✨ ChatGPT (Pro version): Invest in the Pro version and use it across your team. We use it daily to:

  • Write proposals
  • Draft blog posts
  • Plan social media schedules
  • Troubleshoot business questions
  • Find the most cost-effective solutions or popular question that your potential customers might have
  • And honestly, just about anything else that eats up your time

Pro Tip: For anything business-related, feed ChatGPT specific context about who you are and what your business does. The better the input, the better the output.

✨ Canva (with AI integrations): Canva is essential for quick, polished graphics, documents, and even simple videos. Even better — integrate it with ChatGPT to speed up your design process!

✨ Other helpful tools: Explore AI for keyword research, platform connections, automated digital advertising, meta descriptions, caption writing, and repurposing content across platforms.


Why You Need a Custom Plan

AI tools are powerful — but using them well is about more than just downloading the latest app.

✅ A custom plan helps you choose the right tools for your business.
✅ It saves time by setting up workflows that fit your team’s actual needs.
✅ It helps you avoid wasting money on tech that doesn’t serve you.
✅ It ensures your systems feel intentional, not overwhelming.

That’s exactly why we offer tailored AI implementation services at The Mina Company. We help you:

  • Audit your current processes
  • Identify where AI can make the biggest difference
  • Set up workflows that feel natural and supportive
  • Train your team to use the tools confidently

Final Thoughts

AI can absolutely help your small business save time, money, and energy — but only when it’s implemented in a way that fits who you are.

✨ Ready to explore what’s possible? Let’s build your custom AI plan together.
👉 Learn more about our AI services
👉 Contact us to get started

You don’t have to do this alone — we’re here to make the switch easier, more intentional, and built for you.

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  • Intuitive Marketing Strategy

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This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong.

When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy.

What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to.

Interested in an ADA compliant website? DM us or reach out at theminacompany.com
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This is one of my favorite kinds of projects to talk about, because it's the kind of thing people don't notice when it's done right, and get shut out by when it's done wrong. When @downtownfoco came to us, accessibility wasn't a nice-to-have. It's woven into who they are. They've spent decades making downtown Fort Collins a place that welcomes everyone, and they wanted their website to do the same thing. That kind of clarity from a client makes our job easy. What I wish more business owners understood is that real accessibility isn't a button you add at the end. It's hundreds of small decisions made all the way through the build. It takes knowing how, and honestly, it takes caring enough to. Interested in an ADA compliant website? DM us or reach out at theminacompany.com
1 day ago
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Every business deserves to be seen. Especially the ones giving the most back.

Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make.

So this year we're giving back over $18,000 in marketing services to local nonprofits.

A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us.

To the organizations we get to work with this year, thank you for letting us be part of it.
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Every business deserves to be seen. Especially the ones giving the most back. Every dollar a nonprofit puts toward getting seen is a dollar not going to the people they serve, and that's a tradeoff I'd rather they didn't have to make. So this year we're giving back over $18,000 in marketing services to local nonprofits. A lot of these organizations work in the fields we already care about and choose to work in. And when we're able to, giving this back just makes sense to us. It means their money can go where it should, straight to the community they serve, instead of to us. To the organizations we get to work with this year, thank you for letting us be part of it.
2 days ago
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Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
Having numbers and being able to trust them are two very different things.

This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. 

And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is.

I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know.

If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
•
Follow
Having numbers and being able to trust them are two very different things. This is one of those things I can't let go of. It drives me a little crazy that a business can hire good people for every piece of their marketing and still have no idea what's actually working, just because none of it was ever connected. And that costs you. It's what keeps you paying for something that isn't pulling its weight, or holding back on the thing that is. I hate watching business owners spend money they can't trace. It's honestly why we run Mina the way we do, in every part of it. The flexible contracts, never pushing spend you don't need, and this too. I don't want you throwing money at marketing and hoping. I want you to know. If you're tired of guessing, let's build marketing you can actually see. DM us or reach out at theminacompany.com
3 days ago
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The kids are back in school and for the first time in months, you can hear yourself think.

So what are you going to do with that bandwidth? 

Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. 

Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. 

And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum.

Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet.

Ready to make fall count? DM us or visit theminacompany.com
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The kids are back in school and for the first time in months, you can hear yourself think. So what are you going to do with that bandwidth? Here's what we'd suggest: don't fill it with marketing. Fall is when the smartest businesses hand their marketing off, because the timing matters more than most people realize. Your clients just got their time back too. Fall is when people finally take action on the things they've been putting off all summer, whether that's booking the appointment, scheduling the consultation, or finally hiring the expert. And with consumers projected to spend $109 billion with small businesses this holiday season, nearly a third of them in October, the window is now. The businesses that show up when people start searching are the ones that put their strategy in place today, not in November when it's too late to build momentum. Let us handle the marketing. You get back to the work you love, or honestly, just enjoy the quiet. Ready to make fall count? DM us or visit theminacompany.com
1 week ago
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If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
If marketing your business feels like a full-time job, trust that feeling. It is one.

Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results.

Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there.

Ready to take marketing off your plate? DM us or visit theminacompany.com
•
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If marketing your business feels like a full-time job, trust that feeling. It is one. Most business owners aren't failing at marketing. They're doing the job of an entire department alone, on top of actually running their business. Something always slips, and it's usually the results. Our Aligned Growth Partnership is built for exactly this. Full-service strategy across SEO, ads, content, email, and conversion, handled by a team that works like an extension of yours. You stay close to the vision. We handle everything it takes to get there. Ready to take marketing off your plate? DM us or visit theminacompany.com
1 week ago
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5/5
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