The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

What we're all about

You can find us inside our favorite coffee shops and co-working spaces. Where laughter fills the air and creativity flows. Our team works hard each day to serve our clients and to show up for one another – because we couldn’t do anything without our team!

Let's Chat

To be completely honest,
we're not like the rest

We provide clients with a small team that truly becomes experts in your business. Youโ€™ll never feel like youโ€™re lost in the shuffle! Plus our marketing strategy is 100% customized for your business – no copy/paste/repeat methods here.

The Mina Company is a 100% female-owned, full-service digital marketing agency in Fort Collins, Colorado, serving women-owned and service-based businesses nationwide. We believe marketing and community go hand-in-hand.

Founded in 2019 by Erica Vander Sande, our 9-person team does all of the work in-house, with no white-labeling or outsourcing. Our team was skillfully pieced together from some of the best agency project managers and account managers we’ve ever worked with.

Quick Facts About The Mina Company

  • Ownership: 100% female-owned and women-led, founded in 2019 by Erica Vander Sande
  • Location: 301 Remington St, Fort Collins, Colorado, serving clients nationwide
  • Team: 9 people, all in-house. No white-labeling or outsourcing
  • Who we serve: Women-owned and service-based businesses: wellness and therapy, doulas and birth professionals, home builders and trades, chiropractors, coaches and memberships
  • Services: SEO and AI search optimization (AIO/AEO), Google and Meta ads, website design and development, social media, AI workflow setup, Fractional CMO, and more. See all of our services
  • Pricing: Every service is available ร  la carte, or bundle into a monthly package: Growth Essentials from $400/month, Momentum from $760/month, or Aligned Growth Partnership from $1,100/month. See full pricing
  • Terms: Month-to-month. Pause anytime during slow seasons
  • You own everything: Your website, ad accounts, and assets belong to you 100%
Book a Discovery Call

What Is Intuitive Marketing

(and Why It Works)

Intuitive marketing strategy blends traditional marketing expertise with a deeper understanding of your unique vision and purpose. Itโ€™s about more than analytics and tacticsโ€”it’s about listening to what your business (or it’s founder) truly needs to thrive.

Through intuitive marketing, we tap into the essence of your brand, aligning strategies with your goals and the energy you want to bring into the world. We focus on creating plans that feel authentic, sustainable, and in flow with your soulโ€™s journey, helping you connect with your audience in a way that feels genuine and impactful.

Ready to get started?
Two Mina Company team members holding laptops

together, we grow.

In essence, intuitive marketing is the intersection of strategy and heart, helping you build a business that aligns with who you are and where you want to go.

Conversations in the Dark Podcast
with our founder Erica Vander Sande

There are the things we say in the daylight. And then there are the things we only admit in the dark.

Conversations in the Dark is hosted by Erica Vander Sande, founder of The Mina Company, entrepreneur, mom, and intuitive. Itโ€™s where she says out loud the questions most of us only think about at 2 a.m., going into the places where business, motherhood, money, ambition, grief, spirituality, AI, and identity collide.ย 

Just real conversations about building businesses, raising humans, and questioning the rules along the way.

Itโ€™s the same honesty and heart behind how we work with every client here.
No perfectly packaged answers.
No pretending weโ€™ve figured it all out.

Conversations in the Dark with Erica Vander Sande
Conversations in the Dark with Erica Vander Sande
Do It Scared
byErica Vander Sande
Do It Scared
Do It Scared
October 14, 2026
Erica Vander Sande
Stop Avoiding The Hard
October 7, 2026
Erica Vander Sande
I Don’t Want A Business That Needs Me
September 30, 2026
Erica Vander Sande
The World Of AI
September 23, 2026
Erica Vander Sande
Welcome to the Fire
September 16, 2026
Erica Vander Sande
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Listen on Apple Podcasts

If youโ€™re investing in our small business, then there is no doubt we are going to do all we can for yours. We believe in intuitively working with our clients to achieve their goals.

Our Brands

Mina Homes logo
Breaking Through with Erica

Ready to get started?

BOOK A 30 MINUTE DECISION CALL

Latest From Our Team

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Mina2024-06479-Web

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Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
•
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Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
3 days ago
View on Instagram |
1/5
Ep. 5 is out now: Do It Scared ๐Ÿฅ‹

Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed.

It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing.

If you're standing at the edge of a big scary next step right now, this one's for you.

Listen wherever you listen to podcasts!
•
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Ep. 5 is out now: Do It Scared ๐Ÿฅ‹ Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed. It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing. If you're standing at the edge of a big scary next step right now, this one's for you. Listen wherever you listen to podcasts!
4 days ago
View on Instagram |
2/5
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
•
Follow
Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
6 days ago
View on Instagram |
3/5
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week.

Sounds great. So why isn't everyone doing it?

Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it.

That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done.

What would you do with an extra day a week? Let's chat. theminacompany.com
•
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Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
1 week ago
View on Instagram |
4/5
Ep. 4 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

New episodes every Wednesday. Follow so you don't miss what's next.
•
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Ep. 4 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
1 week ago
View on Instagram |
5/5
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