AI…the two letters you’ve probably heard way too many times recently! We know it’s all the rage right now, but listen closely; it’s for good reason! As a marketing agency, we have been diving head-first into the world of marketing AI and how we can use it to help not only ourselves but our clients as well. Today, let’s chat about some of the basics:
-Identifying & shifting your mindset around AI
-Basic marketing copy & how AI can help
-How you can use AI for admin & business support
Mindset:
When you hear the term “AI,” do you want to just plug your ears and pretend it doesn’t exist? We get it! AI can feel inaccessible for a lot of industries, but we’re here to tell you it’s not. We often hear peoples’ hesitations around things like plagiarism, inaccessibility, or feeling overwhelmed by it all, which are all valid concerns that can be squashed once you fully understand how these technologies work.
Our top tip to get started: identify what feels hard in your business & what you hate to do and find an AI platform to help you with those things! Look for platforms that are specific for your niche or the tasks you’re hoping to accomplish, there are AI platforms designed specifically for almost every industry and need so you’ll surely find something to take advantage of.
We also recommend using multiple platforms; different platforms have different abilities and benefits, so it’s useful to play around and see how you can mix and match the content you’re creating.
Marketing:
So, how can you use AI to help with your marketing? The sky is the limit!
One great place to free up time is by using AI for landing pages or website updates – whenever your business shifts (which it does constantly, right?), AI can be a tool to make those updates so much simpler and more efficient for you.
Launches are another incredibly time-consuming task that can be sped up significantly by using AI. When you launch a new product, service, or program, there is a LOT of copy that needs to be created (think: email marketing, social media captions, ad copy, website updates), and AI can easily pull all the pieces together.
If you’re an agency owner who is fearful of what AI may mean for your business, don’t be afraid; we as marketers can do things faster and increase our productivity by harnessing the power of AI, so no, it’s not putting marketers out of work! Plus, it’s saving our clients time and money as well. Win-win!
Business:
Now, let’s take a look at how AI can help you on the business front! AI can do a lot of tasks that you might typically hire a VA for, saving you major time and payroll costs. Here are a few examples of what we’ve used it for: job descriptions & titles, outlines, refining drafts, email responses, task management, business forecasting, and so much more!
Tips:
We’ll be honest with you, getting the most out of AI takes some practice! You have to teach the software how to serve you best and iterate; it likely won’t be perfect on the first try, so keep adding nuances and specifications to get what you’re wanting out of it. (Hot tip: once you’ve gotten the software to create what you were looking for, ask it “How should I prompt you in the future to write XYZ like this?” so you can save yourself even more time next time!)
One last note before we leave you: you can’t just set it and forget it – AI still takes some oversight, editing, and finessing in order for it to turn out right, so make sure you’re still putting in the work on your end, too!
Platforms we recommend:
Tune in to the podcast to hear more and learn tips and tricks on how to use AI in your marketing!