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Case Study: AuerCPA — Accounting Firm Marketing Strategy That Grows With You

Six Years of SEO, Ads, and Website Strategy for a Modern CPA Firm

The Challenge

MINA'S FOCUS -

AuerCPA is a trusted accounting firm in Northern Colorado, supporting individuals and small businesses with tax prep, bookkeeping, and financial clarity. Since 2018, The Mina Company has partnered with Auer to lead their digital marketing strategy — including SEO for accountants, Google Ads, custom website development, social media, and branded photography. The result? A consistent flow of leads, a polished brand presence, and a digital strategy that evolves with the firm.

The Challenge: When we began working with AuerCPA, they had strong word-of-mouth referrals but limited online visibility. As they opened new locations and expanded their services, they needed SEO that would rank locally, a website built to convert, and paid search ads to support key tax seasons — all while maintaining a personal, trustworthy tone.

Our Strategy

We provided a comprehensive digital marketing approach specifically tailored for accounting firms:

  • Built and launched a modern, conversion-friendly CPA firm website

  • Ongoing SEO for accounting services, with emphasis on tax prep, 1099 support, and small business keywords

  • Targeted Google Ads campaigns around tax season and quarterly business filings

  • Branded social media content + photography to humanize the firm and increase trust

  • Monthly strategy + analytics to adapt content and ads to seasonal client needs

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THE IMPACT: AuerCPA now stands out in a competitive market with a professional, approachable brand — backed by SEO, ads, and content that drive real results. Their online presence isn’t just attractive — it’s effective, measurable, and built to grow with the firm.

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The Results

Website & SEO Growth

  • +27.22% increase in organic search traffic YoY

  • 2,580+ organic search users and climbing

  • Page 1 rankings for:

    • Fort Collins accountant for 1099s (+32)

    • CPA firm Northern Colorado (+9)

    • small business accounting support (+8)

  • Website conversion rate at 3.06%, with 700+ appointments booked

  • Search visibility up 68.75% YoY, driven by targeted service keywords

Google Ads for Accountants:

  • Cost-per-click as low as $2.27, significantly outperforming industry averages

  • Seasonal campaigns (Q1 + Q4) generated calls, booked meetings, and repeat visits

  • Landing pages and ads were updated quarterly for timely tax topics and audit support

Social Media & Branding

  • Consistent engagement, with Instagram rates up to 28.48%

  • Custom brand photography + educational captions increased trust and shares

  • Monthly posting reinforced SEO by driving branded search and name recognition

“With AuerCPA, we built marketing that reflects what they actually offer — peace of mind, strategic support, and modern professionalism.”

Redesigning AuerCPA’s Website for Trust, Clarity & Search Visibility

In 2023, we led a full website redesign for AuerCPA to better align with their existing logo, brand colors, and down-to-earth approach. The goal was to create a site that felt clean, trustworthy, and approachable — reflecting their commitment to both professionalism and personalized support. We streamlined the navigation, rewrote service pages with SEO in mind, and added clear calls-to-action that made it easier for prospective clients to book. The result is a site that not only looks and feels like Auer, but also performs — driving conversions and reinforcing their reputation as a modern, service-first CPA firm.

AuerCPA responsive web design created by The Mina Company, a Northern Colorado Digital Marketing Agency

What Kind of Marketing Do Accounting Firms Actually Need?

Clarity, credibility, and conversion support.
For most CPA firms, the right clients aren’t scrolling endlessly — they’re searching. We helped AuerCPA show up in Google results with the right keywords, build trust through branding, and convert seasonal traffic with clear calls to action. That’s what real strategy looks like for accountants.

Learn more about our Services
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Meet Bre Russell of @femthrive! If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner. Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life. What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment: - a 24-page personalized report on your business - a strategic roadmap for the next 12 months - a complimentary 90-minute deep dive to get into it No pitch. Just real, high-level insight from someone who has been in the trenches herself. If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
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Meet Bre Russell of @femthrive! If you've ever said ""I don't have time to work on my business"" or ""we have revenue but we're never actually making money,"" Bre is who you need in your corner. Bre's mission has always been about empowering women to be financially free through entrepreneurship. After spending a decade building and selling her last business, she knew exactly what her next chapter was. Now she works with women business owners to build businesses that actually work for them, the kind that create real time, real money, and a real life. What makes Bre different is how she shows up. She starts every new client relationship with a completely FREE Business Health and Value Assessment: - a 24-page personalized report on your business - a strategic roadmap for the next 12 months - a complimentary 90-minute deep dive to get into it No pitch. Just real, high-level insight from someone who has been in the trenches herself. If you're ready to stop running on empty and start building something that works, visit femthrive.com or DM us for an introduction.
2 days ago
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Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
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Most agencies do lock you in. Minimum spends that don't fit your budget, contracts that keep running even when business slows down, and you have no idea if they're even working. That's not how we do it. We built our ads model around the reality of running a small business, because we are one. Your budget isn't the same every month. Your busy season looks different than your slow season. Some months you're ready to go all in, and some months you just need to pause and catch your breath. We work with all of it. No minimums, no long-term contracts, no pressure. Just a strategy built around what you actually have to work with and results that give you the room to grow. How can we help you? Send us a DM or visit theminacompany.com
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
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Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
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We built this social media package for business owners who want to maintain an online presence without having to figure it out themselves or pay a fortune. $350 a month. Month-to-month. No pressure to do more than makes sense right now. What surprises most people is how much can happen from that starting point. A consistent presence builds credibility. Credibility brings in clients. Clients fund the next step. You don't have to chase big numbers or spend a lot to grow. Prices are going up at the end of the month — now is the time! Send us a DM or visit theminacompany.com
2 weeks ago
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