Case Study: AuerCPA — Accounting Firm Marketing Strategy That Grows With You
Six Years of SEO, Ads, and Website Strategy for a Modern CPA Firm
The Challenge
MINA'S FOCUS -
AuerCPA is a trusted accounting firm in Northern Colorado, supporting individuals and small businesses with tax prep, bookkeeping, and financial clarity. Since 2018, The Mina Company has partnered with Auer to lead their digital marketing strategy — including SEO for accountants, Google Ads, custom website development, social media, and branded photography. The result? A consistent flow of leads, a polished brand presence, and a digital strategy that evolves with the firm.
The Challenge: When we began working with AuerCPA, they had strong word-of-mouth referrals but limited online visibility. As they opened new locations and expanded their services, they needed SEO that would rank locally, a website built to convert, and paid search ads to support key tax seasons — all while maintaining a personal, trustworthy tone.
Our Strategy
We provided a comprehensive digital marketing approach specifically tailored for accounting firms:
Built and launched a modern, conversion-friendly CPA firm website
Ongoing SEO for accounting services, with emphasis on tax prep, 1099 support, and small business keywords
Targeted Google Ads campaigns around tax season and quarterly business filings
Branded social media content + photography to humanize the firm and increase trust
Monthly strategy + analytics to adapt content and ads to seasonal client needs
THE IMPACT: AuerCPA now stands out in a competitive market with a professional, approachable brand — backed by SEO, ads, and content that drive real results. Their online presence isn’t just attractive — it’s effective, measurable, and built to grow with the firm.
The Results
Website & SEO Growth
+27.22% increase in organic search traffic YoY
2,580+ organic search users and climbing
Page 1 rankings for:
Fort Collins accountant for 1099s (+32)
CPA firm Northern Colorado (+9)
small business accounting support (+8)
Website conversion rate at 3.06%, with 700+ appointments booked
Search visibility up 68.75% YoY, driven by targeted service keywords
Google Ads for Accountants:
Cost-per-click as low as $2.27, significantly outperforming industry averages
Seasonal campaigns (Q1 + Q4) generated calls, booked meetings, and repeat visits
Landing pages and ads were updated quarterly for timely tax topics and audit support
Social Media & Branding
Consistent engagement, with Instagram rates up to 28.48%
Custom brand photography + educational captions increased trust and shares
Monthly posting reinforced SEO by driving branded search and name recognition
“With AuerCPA, we built marketing that reflects what they actually offer — peace of mind, strategic support, and modern professionalism.”
Redesigning AuerCPA’s Website for Trust, Clarity & Search Visibility
In 2023, we led a full website redesign for AuerCPA to better align with their existing logo, brand colors, and down-to-earth approach. The goal was to create a site that felt clean, trustworthy, and approachable — reflecting their commitment to both professionalism and personalized support. We streamlined the navigation, rewrote service pages with SEO in mind, and added clear calls-to-action that made it easier for prospective clients to book. The result is a site that not only looks and feels like Auer, but also performs — driving conversions and reinforcing their reputation as a modern, service-first CPA firm.
What Kind of Marketing Do Accounting Firms Actually Need?
Clarity, credibility, and conversion support.
For most CPA firms, the right clients aren’t scrolling endlessly — they’re searching. We helped AuerCPA show up in Google results with the right keywords, build trust through branding, and convert seasonal traffic with clear calls to action. That’s what real strategy looks like for accountants.
