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Case Study: AuerCPA — Accounting Firm Marketing Strategy That Grows With You

Six Years of SEO, Ads, and Website Strategy for a Modern CPA Firm

The Challenge

MINA'S FOCUS -

AuerCPA is a trusted accounting firm in Northern Colorado, supporting individuals and small businesses with tax prep, bookkeeping, and financial clarity. Since 2018, The Mina Company has partnered with Auer to lead their digital marketing strategy — including SEO for accountants, Google Ads, custom website development, social media, and branded photography. The result? A consistent flow of leads, a polished brand presence, and a digital strategy that evolves with the firm.

The Challenge: When we began working with AuerCPA, they had strong word-of-mouth referrals but limited online visibility. As they opened new locations and expanded their services, they needed SEO that would rank locally, a website built to convert, and paid search ads to support key tax seasons — all while maintaining a personal, trustworthy tone.

Our Strategy

We provided a comprehensive digital marketing approach specifically tailored for accounting firms:

  • Built and launched a modern, conversion-friendly CPA firm website

  • Ongoing SEO for accounting services, with emphasis on tax prep, 1099 support, and small business keywords

  • Targeted Google Ads campaigns around tax season and quarterly business filings

  • Branded social media content + photography to humanize the firm and increase trust

  • Monthly strategy + analytics to adapt content and ads to seasonal client needs

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THE IMPACT: AuerCPA now stands out in a competitive market with a professional, approachable brand — backed by SEO, ads, and content that drive real results. Their online presence isn’t just attractive — it’s effective, measurable, and built to grow with the firm.

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The Results

Website & SEO Growth

  • +27.22% increase in organic search traffic YoY

  • 2,580+ organic search users and climbing

  • Page 1 rankings for:

    • Fort Collins accountant for 1099s (+32)

    • CPA firm Northern Colorado (+9)

    • small business accounting support (+8)

  • Website conversion rate at 3.06%, with 700+ appointments booked

  • Search visibility up 68.75% YoY, driven by targeted service keywords

Google Ads for Accountants:

  • Cost-per-click as low as $2.27, significantly outperforming industry averages

  • Seasonal campaigns (Q1 + Q4) generated calls, booked meetings, and repeat visits

  • Landing pages and ads were updated quarterly for timely tax topics and audit support

Social Media & Branding

  • Consistent engagement, with Instagram rates up to 28.48%

  • Custom brand photography + educational captions increased trust and shares

  • Monthly posting reinforced SEO by driving branded search and name recognition

“With AuerCPA, we built marketing that reflects what they actually offer — peace of mind, strategic support, and modern professionalism.”

Redesigning AuerCPA’s Website for Trust, Clarity & Search Visibility

In 2023, we led a full website redesign for AuerCPA to better align with their existing logo, brand colors, and down-to-earth approach. The goal was to create a site that felt clean, trustworthy, and approachable — reflecting their commitment to both professionalism and personalized support. We streamlined the navigation, rewrote service pages with SEO in mind, and added clear calls-to-action that made it easier for prospective clients to book. The result is a site that not only looks and feels like Auer, but also performs — driving conversions and reinforcing their reputation as a modern, service-first CPA firm.

AuerCPA responsive web design created by The Mina Company, a Northern Colorado Digital Marketing Agency

What Kind of Marketing Do Accounting Firms Actually Need?

Clarity, credibility, and conversion support.
For most CPA firms, the right clients aren’t scrolling endlessly — they’re searching. We helped AuerCPA show up in Google results with the right keywords, build trust through branding, and convert seasonal traffic with clear calls to action. That’s what real strategy looks like for accountants.

Learn more about our Services
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Four words that sum up who we are — and how we show up for every single client. At The Mina Company, we're not your typical agency. We're a small but mighty boutique team that becomes genuinely invested in your business. You'll know our names, we'll know yours, and we'll probably hype you up more than you expected. We blend real marketing strategy with something a little harder to put in a proposal — intuition. We listen to what your business actually needs, not just what looks good on paper. And then we go all in. Because if you're investing in us, we're investing right back in you. Learn more about how we work at theminacompany.com
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Four words that sum up who we are — and how we show up for every single client. At The Mina Company, we're not your typical agency. We're a small but mighty boutique team that becomes genuinely invested in your business. You'll know our names, we'll know yours, and we'll probably hype you up more than you expected. We blend real marketing strategy with something a little harder to put in a proposal — intuition. We listen to what your business actually needs, not just what looks good on paper. And then we go all in. Because if you're investing in us, we're investing right back in you. Learn more about how we work at theminacompany.com
4 days ago
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If you've been on the fence about digital ads, this one's for you. Google and Meta aren't just for the big brands with massive budgets — they're actually where small businesses have the biggest opportunity to compete. Google catches the people who are already searching for exactly what you do. Meta keeps your brand in front of the people who've already shown interest but haven't made a move yet. Together? It's a full-funnel strategy that works even on a modest budget. And at The Mina Company, there are no ad spend minimums, no agency-owned accounts, and no locked-in contracts. You stay in control — we just make every dollar smarter. Curious what this could look like for your business? Send us a DM or visit theminacompany.com
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If you've been on the fence about digital ads, this one's for you. Google and Meta aren't just for the big brands with massive budgets — they're actually where small businesses have the biggest opportunity to compete. Google catches the people who are already searching for exactly what you do. Meta keeps your brand in front of the people who've already shown interest but haven't made a move yet. Together? It's a full-funnel strategy that works even on a modest budget. And at The Mina Company, there are no ad spend minimums, no agency-owned accounts, and no locked-in contracts. You stay in control — we just make every dollar smarter. Curious what this could look like for your business? Send us a DM or visit theminacompany.com
5 days ago
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2/5
We've said it before and we'll keep saying it — digital advertising is the most powerful place a small business can put its marketing dollars right now. Not because it's trendy. Because it works. You're not guessing who sees your ad or hoping your flyer lands in the right hands. You're reaching the exact person who is already interested in what you do — on the platforms they're already spending time on. And with no ad spend minimums and full budget flexibility, you stay in control of every dollar from day one. Ready to make your marketing budget work harder? Send us a DM or visit theminacompany.com
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We've said it before and we'll keep saying it — digital advertising is the most powerful place a small business can put its marketing dollars right now. Not because it's trendy. Because it works. You're not guessing who sees your ad or hoping your flyer lands in the right hands. You're reaching the exact person who is already interested in what you do — on the platforms they're already spending time on. And with no ad spend minimums and full budget flexibility, you stay in control of every dollar from day one. Ready to make your marketing budget work harder? Send us a DM or visit theminacompany.com
6 days ago
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3/5
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
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Every business is at a different stage and the right marketing strategy should reflect that. We don't believe in pressuring clients into services they're not ready for. We believe in finding the move that makes the next move possible. Sometimes that's a full-service strategy. Sometimes it's one well-placed bet that changes everything. If your budget feels too small to even consider an agency, let's talk. You might be closer to your next step than you think. DM us or visit theminacompany.com to start the conversation.
6 days ago
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4/5
Your marketing strategy shouldn't be running for two teams at once. At The Mina Company, we take on one client per niche or geographic area — full stop. That means when we build your SEO, your ads, and your content, it's built for you and no one else. No recycled playbooks. No split attention. No working with the business down the street that does exactly what you do. This is what ethical partnership actually looks like in practice. If you've ever felt like your agency was just copy-pasting a strategy they already ran for someone else in your space — we built our business model as the answer to that. Learn more about how we work at theminacompany.com
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Your marketing strategy shouldn't be running for two teams at once. At The Mina Company, we take on one client per niche or geographic area — full stop. That means when we build your SEO, your ads, and your content, it's built for you and no one else. No recycled playbooks. No split attention. No working with the business down the street that does exactly what you do. This is what ethical partnership actually looks like in practice. If you've ever felt like your agency was just copy-pasting a strategy they already ran for someone else in your space — we built our business model as the answer to that. Learn more about how we work at theminacompany.com
2 weeks ago
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5/5
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