The Mina Company

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Case Study: Mommy Dentists in Business — Scalable Marketing for a Thriving Membership Community

Multi-Channel Strategy for a High-Growth Dental Membership Brand

The Challenge

ABOUT MDIB

Mommy Dentists in Business (MDIB) is a national membership community supporting moms in dentistry with education, connection, and growth opportunities. From masterminds to podcasts to national summits, their brand is multi-layered — and growing quickly. The Mina Company was brought in to support MDIB’s expanding membership funnel, digital ad campaigns, SEO infrastructure, and strategy alignment across the board.

The Challenge: MDIB had strong brand recognition but needed a partner who could optimize systems, scale campaigns, and refine messaging across multiple channels — all while making data-informed decisions around what truly drives conversions. They were also preparing to re-engage lapsed members and launch new offers, including mastermind groups and a Social Summit event.

Our Strategy

We jumped in to provide hands-on execution and high-level strategy, covering everything from Meta Ads and SEO to membership tracking and campaign optimization.

Core focus areas included:

  • SEO maintenance and keyword strategy to support high-performing pages and evergreen resources

  • Strategic management of multiple Meta ad campaigns (free-to-paid funnel, event awareness, lapsed member re-engagement)

  • Monthly analytics reporting + conversion tracking across Ontraport, GA4, and Meta

  • Ongoing optimization of landing pages, campaign messaging, and audience targeting

  • Advisory support around mastermind launches, podcast traffic, digital products, and webinar marketing

THE IMPACT: From search to social to sign-up, MDIB now has a refined marketing system that supports both brand awareness and meaningful conversion. Their content ranks, their ads convert, and their growing membership community has a digital presence to match the in-person energy of their events and offerings.

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The Results

Membership Growth:

  • Strategic free-to-paid campaign drove new memberships directly from Meta ads, and outlet that hadn’t previously existed

  • Re-engagement emails converted multiple past members back into paid status

  • Mastermind program visibility grew with 286+ page views in one month

  • Additional revenue generated from digital products. 

Meta Ads Strategy & Impact

We supported MDIB with a full-funnel Meta Ads strategy designed to grow their membership, re-engage past members, and drive awareness around upcoming events like their Social Summit and mastermind offerings. Our campaigns balanced education, visibility, and clear calls-to-action — always aligned with the heart of the MDIB brand.

Over the course of three months:

  • Ads reached more than 230,000 aligned prospects, resulting in increased landing page traffic and stronger lead quality

  • Strategic shifts to copy, creative, and targeting reduced ad costs and improved performance across key campaigns

  • Membership-focused ads directly contributed to new conversions, while re-engagement efforts brought previous members back into the community

  • Event campaigns helped build early momentum for summit promotions, mastermind applications, and podcast engagement

membership marketing

How Do You Grow a Multi-Layered Membership Brand Without Burning Out?

With data-driven campaigns and a strategy-first approach.
Membership businesses with multiple offers — like podcasts, masterminds, summits, and free groups — require clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention.

Learn more about our Services

Ready to Scale Your Membership With Confidence?

We help growing membership brands like MDIB attract aligned members, build visibility, and scale their offers through thoughtful strategy and execution.

BOOK A FREE CONSULTATION
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
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Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
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We built this social media package for business owners who want to maintain an online presence without having to figure it out themselves or pay a fortune. $350 a month. Month-to-month. No pressure to do more than makes sense right now. What surprises most people is how much can happen from that starting point. A consistent presence builds credibility. Credibility brings in clients. Clients fund the next step. You don't have to chase big numbers or spend a lot to grow. Prices are going up at the end of the month — now is the time! Send us a DM or visit theminacompany.com
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We built this social media package for business owners who want to maintain an online presence without having to figure it out themselves or pay a fortune. $350 a month. Month-to-month. No pressure to do more than makes sense right now. What surprises most people is how much can happen from that starting point. A consistent presence builds credibility. Credibility brings in clients. Clients fund the next step. You don't have to chase big numbers or spend a lot to grow. Prices are going up at the end of the month — now is the time! Send us a DM or visit theminacompany.com
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Introducing The Mina Network! One of the things Erica has always believed is that the best thing women in business can do for each other is share their circle. The Mina Network is exactly that, a recurring series spotlighting female business owners we know, trust, and refer without hesitation. These are the people we call when a client needs something outside of what we do. First up is Amy Hamilton of Consulting by the Campfire. If you're a small business owner whose team is growing faster than your HR systems can keep up with, Amy is who you call. She works with entrepreneurs to build people operations from the ground up. The processes, the structure, and the clarity that makes scaling actually sustainable. Supporting women and like-minded entrepreneurs is at the core of everything she does, and it shows in how she works. You can reach out to Amy at amy@consultingbythecampfire.com or shoot us a DM and we can introduce you.
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Introducing The Mina Network! One of the things Erica has always believed is that the best thing women in business can do for each other is share their circle. The Mina Network is exactly that, a recurring series spotlighting female business owners we know, trust, and refer without hesitation. These are the people we call when a client needs something outside of what we do. First up is Amy Hamilton of Consulting by the Campfire. If you're a small business owner whose team is growing faster than your HR systems can keep up with, Amy is who you call. She works with entrepreneurs to build people operations from the ground up. The processes, the structure, and the clarity that makes scaling actually sustainable. Supporting women and like-minded entrepreneurs is at the core of everything she does, and it shows in how she works. You can reach out to Amy at amy@consultingbythecampfire.com or shoot us a DM and we can introduce you.
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When your marketing team also holds the camera, your content actually looks and sounds like you. We handle video and photography in-house so nothing gets lost in translation between strategy and execution. See what we can do for your brand. theminacompany.com
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When your marketing team also holds the camera, your content actually looks and sounds like you. We handle video and photography in-house so nothing gets lost in translation between strategy and execution. See what we can do for your brand. theminacompany.com
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