Artificial intelligence (AI) is rapidly changing the field of marketing, offering powerful tools that can improve marketing outcomes. Here at The Mina Company, we understand the potential of AI in marketing and are committed to helping businesses leverage this technology to achieve their growth goals. B[...]
The relationship between Travis Kelce and Taylor Swift has been a hot topic in the media, and it has also provided valuable insights into the power of partnering in marketing. In this blog post, we will explore the lessons that marketers can learn from this relationship and how they can apply them to the[...]
At The Mina Company, we believe that video marketing is one of the most effective ways to reach your target audience on social media. Here are some reasons why: 1. Video is more engaging than other types of content Video content is more engaging than text or images alone. According to a study by HubSpot[...]
At The Mina Company, we believe that marketing collateral is an essential component of any successful marketing strategy. Marketing collateral refers to the collection of materials that a company uses to promote its products or services. These materials can take many forms, including brochures, flyers,[...]
Guerilla marketing (often misspelled “gorilla marketing”) is a marketing strategy that involves unconventional and creative tactics to promote a product or service. It is a low-cost and high-impact approach that aims to catch the attention of the target audience in unexpected ways. Guerilla marketin[...]
At The Mina Company, we believe in the power of women-owned businesses and the positive impact they have on communities. When women make money, they are shown to invest it back into their communities, creating a ripple effect of economic growth and empowerment. In this blog post, we will explore the imp[...]
As a marketing agency that specializes in working with custom home builders, we have found that a strong, visually-driven website, a consistent social media presence, and community involvement are key components of a successful marketing strategy. The Importance of a Strong, Visually-Driven Website[...]
At The Mina Company, we understand the importance of social media management for businesses of all sizes. In today's digital age, social media has become a crucial part of any marketing strategy. However, managing social media accounts can be time-consuming and overwhelming, especially for small busines[...]
In today's digital age, having a strong online presence is crucial for the success of any business. One of the key elements of a powerful online presence is a well-designed website. Website design not only enhances the aesthetics of your site but also plays a significant role in building credibility for[...]
We recently had Rebecca Dollard, The Motherhood Mentor, as a guest speaker at our Northern Colorado business mastermind, The Mina Collective. She blew our minds talking about all things perfectionism, boundaries, and how to make them WORK for you. Perfectionism is like driving a car that you can't tr[...]